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Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors


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1 Make appointment with seller for listing presentation √
2 Send seller a written or e-mail confirmation of listing appointment and call to confirm √
3 Review pre-appointment questions √
4 Research all comparable currently listed properties √
5 Research sales activity for past 18 months from MLS and public records databases √
6 Research "Average Days on Market" for this property of this type, price range and location √
7 Download and review property tax roll information √
8 Prepare "Comparable Market Analysis" (CMA) to establish fair market value √
9 Obtain copy of subdivision plat/complex lay-out √
10 Research property's ownership & deed type √
11 Research property's public record information for lot size and dimensions √
12 Research and verify legal description √
13 Research property's land use coding and deed restrictions √
14 Research property's current use and zoning √
15 Verify legal names of owner(s) in county's public property records √
16 Prepare listing proposal package with above materials and Tempo™ information √
17 Perform exterior "Curb Appeal Assessment" of subject property √
18 Compile and assemble formal file on property √
19 Confirm current public schools and explain impact of schools on market value √
20 Review listing appointment checklist to ensure all steps and actions have been completed √
Listing Appointment Proposal and Master Marketing Plan Other
21 Explain different agency relationships and determine seller’s preference √
22 Give seller an overview of current market conditions and projections √
23 Review agent's and company's credentials and accomplishments in the market √
24 Present company's profile and position or "niche" in the marketplace √
25 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds √
26 Offer pricing strategy based on professional judgment and interpretation of current market conditions √
27 Discuss goals with seller to market effectively √
28 Explain market power and benefits of Multiple Listing Service √
29 Explain market power of,,,,,,,,,,, and other web sites around the world √
30 Explain the work the brokerage and agent do "behind the scenes"
and agent's availability on weekends √
31 Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers √
32 Present and discuss master marketing plan √
33 Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads. √
34 Explain benefits of exclusive Gold Medallion Program √
35 Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature √

Once Property Is Under Listing Agreement Other Broker
36 Review current title information √
37 Measure overall and heated square footage √
38 Measure interior room sizes √
39 Confirm lot size via owner's copy of certified survey, if available √
40 Note any and all unrecorded property lines, agreements, easements √
41 Obtain house plans, if applicable and available √
42 Review house plans and make copy √
43 Order plat map info for retention in property's listing file and to enter into MLS. √
44 Prepare showing instructions for buyers' agents and agree on showing time window with seller √
45 Obtain current mortgage loan(s) information: companies and & loan account numbers √
46 Verify current loan information with lender(s) √
47 Check assumability of loan(s) and any special requirements √
48 Discuss possible buyer financing alternatives and options with seller √
49 Review current appraisal if available √
50 Identify Home Owner Association manager if applicable √
51 Verify Home Owner Association Fees with manager - mandatory or optiona

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Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

  1. 1. It’s all about getting you where you want to go! Because your home represents one of your largest investments, selling your home for all its worth is the most important function we can perform. When you enlist us to sell your home, you get the skills, experience and commitment of a highly trained professional and a world wide brand that stands behind them. Inside this issue Prudential GARY GREENE, REALTORS®, our entire sales force of 1,000 agents You are our priority! in the Houston Metropolitan area and our nationwide affiliates are committed to seeing you succeed. We offer a Rock Solid real estate experience and move- Our Guarantee and related services that save you time and money. Commitment To You We’re Houston based We work hand-in-hand with you ... Real Estate Professionals working for you 1. Identifying Your Goals a. Assess your needs Promotion & Packaging b. Learn more about your property Your Internet Marketing c. Review the home selling process Exposure 2. Marketing Your Property Your Media Marketing a. Identify where buyers come from in your Exposure neighborhood b. Use our marketing skills to attract them Fine Homes Marketing 3. Establishing a Pricing Strategy National & International a. Conduct a Home Price Evaluation Advertising b. Collaborate on how to price your home to sell Online Seller’s Advantage 4. Preparing Your Property to Sell a. Identify what will help your property sell Gold Medallion Program b. Introduce the concept of staging Home Service Connections c. Take multiple, quality photos for marketing in print and on the web Local Market Exposure Our Guarantee & Commitment To You Our Commitment is given to you in writing and empowers you to control the extent of our relationship. We stand behind our commitment, and guarantee our performance to reinforce your confidence in us. Our Commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to you and your family and in a time frame that meet your needs. 2
  2. 2. Prudential Gary Greene, Realtors® is a Houston-based company. In 1963, Gary Greene started GARY GREENE, REALTORS® in Houston. Over the years, the Gary Greene name grew in prominence as its offices grew throughout the metropolitan maket. Today, the company is locally owned and operated by Mark Woodroof and Marilyn Eiland, Partners. Gary Greene, the founder, is still with the company. Prudential GARY GREENE, REALTORS® is a growing force of over 1,000 REALTORS® in the Houston area with a huge Prudential network of brokers that generate referrals nationwide. Prudential GARY GREENE, REALTORS® has listed more homes, sold more listings, closed more buyer sales, closed more transactions and experienced more dollar volume sales than any other company in Houston. Owners/Partners Mark Woodroof & Marilyn Eiland Our Professional Sales Force — Working For You . . . When you select one of our professionals to sell your home, you enlist ALL of us to find a buyer for your home. Our experienced professionals are Rock Solid in the process of: • Promotion • Packaging Staging & multi-photo marketing • Pricing • Negotiation • Risk Management • Home Services • Transaction Management • Your Trusted Advocate before and after the sale We’ll skillfully put a customized marketing plan into action and mobilize our world-wide brand in your neighborhood to find the right buyer for your home. It’s all about getting you where you want to go! 3
  3. 3. How We Promote and Package Your Home According to the National Association of Realtors® Survey of Home Buyers and Sellers, 87% of all home buyers used the Internet to find a home in 2008. This figure has climbed steadily over the years and was a mere 47% in 2000. The Internet has become the most important medium to find a buyer for your home. The same survey shows that features most important to a home buyer are: a. Viewing multiple pictures of the property b. Rich detail of the home Take advantage of our built-in home buyer network! Absolutely thousands of Houston home buyers We guarantee the best online packaging and web have visited our web site and registered to receive positioning online! We will provide complete detail in e-mail alerts when new listings come on the market MLS of your home’s features and together with tantaliz- and match the search criteria they have selected. ing photo-marketing, buyers will be motivated to make an appointment to personally VIEW your home. Multi-Internet Marketing Exposure The minute we enter your home as a new listing in MLS, it is automatically aggregated to a multitude of real estate web sites. Multi-Media Exposure Homes rarely sell as a result of specific advertising featuring the home. Advertising creates awareness and interest, which generates web site traffic, calls and appointments, resulting in a sale! Listing your home with us means opportunities to advertise in the: • Houston Chronicle, Real Estate section • Neighborhood News of the Houston Chronicle • Fine Homes Magazine, for luxury properties • Local community newspapers • Prudential Real Estate 4
  4. 4. Fine Homes—Portfolio Magazine Prudential Fine Homes International is a leading network in the representation of upper-tier properties. It provides refined marketing tools and connections to thousands of Fine Homes Specialists who have earned the respect of their affluent clients. While all homes deserve to be marketed by an expert, luxury properties may require exceptional marketing and exposure. Ask your professional sales associate if this program is right for your home. National and International Advertising Nationally and Internationally, the Prudential brand name is repeatedly reinforced in the most popular advertising venues including television, radio, magazines and newspa- pers. Prudential’s numerous media sponsorships generate almost 800 million impressions per year. Online Seller’s Advantage Our exclusive Online Seller’s Advantage will connect your home with buyers, giving you the benefits of daily emails about web activity on your property! Gold Medallion Specialty Market Program We highlight our Gold Medallion Collection on Relocation Our corporate relocation We also offer a network brings qualified and motivated Gold Medallion Rewards Program buyers straight to your door. to mobilize the entire MLS sales force to go to work for you! 5
  5. 5. Our Home Services Make Life Easier Time with your family, and time to enjoy your life is one of the most valuable assets in today’s busy world. Yet, selling your home often creates a “To-Do” list that takes away from the enjoyable aspects of living. Relax! You are in control and have these services at your fingertips on Home Services. Our online time-saving services include: • Utility connect and disconnect • Transfer, set-up or cancellation of newspaper subscriptions and much more • Moving and Storage • Temporary housing • Home Inspections • Greater Houston Financial Services • Gibraltar Mortgage Services Find all of our Home Services now by logging on to and select the Home Services tab at the top. It will put more time in your life. First American Home Warranty — A Residential Service Contract Offering a residential service contract on your home gives sellers several advantages: 1. It demonstrates the intent to sell your home in good working order. 2. It gives the buyer an avenue of restitution, other than you, should any coverage systems break down after purchase. 3. It puts your home on a more level playing field with new construction by making it appealing to prospective buyers. 4. Seller coverage is also available for you, enabling a more cost effective risk management strategy. Give your home a competitive advantage. Our professionals will be happy to provide information on the service contract. It’s a simple and a really smart selling strategy. Reliant Energy and Home Connections Reliant Energy makes moving easy and convenient for you. They offer excellent service and great plans. Reliant Energy has exclusive Realtor® Referral offers that best meet the needs of your new home. Graebel Moving Services A trusted relocation partner, Graebel delivers World Class service to Prudential Gary Greene, Realtors® clients. As the largest privately owned and managed full service relocation company, Graebel brings total account- ability to each and every move. When you select Graebel for your move, you get the buying advantage of Prudential Gary Greene, Realtors®. 6
  6. 6. Multi-Market Exposure Our offices provide more marketing coverage with 25 offices serving the Greater Houston–Galveston Areas 25 Offices Serving the Greater Houston-Galveston Areas 1. CORPORATE 10575 Katy Freeway, Ste 100 713-465-6644 2. MEMORIAL 12850 Memorial Dr, Ste 1155 713-461-6800 3. INNER LOOP 2900 Weslayan, Suite 150 713-961-1722 4. KATY 23922 Cinco Village Center Blvd. Katy 281-646-1136 5. FORT BEND 2323 Town Center Drive Sugar Land 281-980-5050 6. RICHMOND 4819 F.M. 359, Richmond 281-342-2611 7. FRIENDSWOOD 1104 S. Friendswood Drive Friendswood 281-482-0055 8. BAY AREA 17250 El Camino Real 281-486-1900 9. GALVESTON WEST END 13450 F.M. 3005, Galveston 409-737-5200 10. GALVESTON 16. GARDEN OAKS 21. WOODLANDS PORTOFINO TIKI ISLAND 1354 D West 43rd St. 19075 I-45 North, Ste 250, 300 Tiki Drive, Galveston 713-686-5454 The Woodlands 409-938-1121 936-321-7500 17. NORTHWEST 11. WALLER 17418 Northwest Frwy. 22. CONROE 31303 FM 2920 281-890-4024 14602 F.M. 1097 West, Willis 281-890-4024 936-856-5590 18. CHAMPIONS 12. WALLISVILLE 8817 Louetta Rd., Spring 23. LIVINGSTON 13315 Wallisville Road 281-444-5140 212 S. Washington, Livingston 713-455-2247 936-327-9777 19. WOODLANDS RESEARCH 13. NORTHEAST 9000 Forest Crossing, The Woodlands 24. LAKE JACKSON 8000 F.M. 1960 East, Humble 281-367-3531 219 Parking Way, Lake Jackson 832-445-0408 979-297-4639 20. WOODLANDS CUSTOM HOMES 14. MONTROSE 3535 E. Panther Crk Dr. 25. PEARLAND 1939 West Gray The Woodlands 3007 E. Broadway, Pearland 713-526-5777 281-367-4550 281-997-4000 15. HEIGHTS 1717 Yale 713-880-1400 7
  7. 7. This is merely a summary of the tools we put to work in selling your home. For more information or to receive a free Home Price Evaluation, please contact me at your earliest convenience. ®2009. An independently owned and operated member of The Prudential Real Estate Affiliates, Inc. Prudential is a registered trademark of The Prudential Insurance Company of America. Used under license. Equal Housing Opportunity. 8