1.
Application Delivery Fabric
for Next Gen Enterprise

2.
AGENDA
KEMP Corporate Overview
Application Delivery Fabric
Key Differentiators & Use Cases

3.
End
Users
Apps
ABOUT KEMP
• Make applications highly available
• Improve scalability & performance
• Secure and optimize application delivery
• Application/workload-centric
• Platform independence/ubiquity
• Easy to purchase, deploy and use
What
We Do
The KEMP
Difference

4.
New York City Limerick SingaporeHannover
Fastest growing ADC vendor
over the past 5 years
#3 ADC Vendor in units
deployed (Dell’Oro – March 2017 Report)
Top 10 ISV in Microsoft Azure
Over 17,000 customers
world-wide

5.
WHO USES KEMP
Diverse Customer
Base
Larger Enterprise
48%
Medium Enterprise
24%
SMB
28%
Broad range of
Vertical Markets
Other
36%
Retail
4%
Finance
5%
Service Provider
5%
Manuf.
7%
Healthcare
11%
Education
13%
Govt.
18%

6.
DIVERSE
CUSTOMER
BASE OF
LEADING
COMPANIES
ACROSS
GLOBAL
INDUSTRIES

7.
TECHNOLOGY OVERVIEW – ADC 101
Application Firewall, IDS, IPSSecure
Forms, RADIUS, 2FA, CAC, KCDAuthenticate
Cookie, SourceIPPersist
TCP, UDP, applicationHealth Check
RR, Connection SDN AdaptiveLoad Balance
Cookie, SourceIP

8.
GSLB LOAD BALANCING
London New York Singapore
Find out more: https://kemptechnologies.com/global-server-load-balancing-gslb/

9.
ADC DEPLOYMENT MODELS
VIRTUAL CLOUD HARDWARE BARE METAL
Deliver ADC services on
all the leading hypervisor
platforms with near bare-
metal performance.
All the features of an on-
premises ADC with the
flexibility of cloud with
metered, per-hour and
perpetual licensing
Dedicated hardware
appliances with
predictable levels of
performance and multi-
tenancy support.
Convert standard HPE, Dell,
Fujitsu and Cisco server
platforms into full-featured,
high performance ADC
appliances
Azure Stack
Microsoft Azure

10.
APPLICATION
SUPPORT
PORTFOLIO
Supported Workloads
• AD FS v2
• AD FS v3
• Adobe Connect
• Apache HTTP
• Apache Tomcat
• Aspera Server
• Blackboard Learn
• Citrix ICA for Clients in an Internal
Network
• Dell Wyse vWorkspace
• Deployment Guide Microsoft
Dynamics AX
• DNS
• Edupoint Synergy
• Ellucian Luminis Banner
• EMC Syncplicity
• Epic
• Epicor ERP 10
• Fujifilm Synapse
• Graylog Server
• Greenway PrimeSUITE
• IBM Domino Application Server
• IIS
• JBoss Application Server
• Microsoft Dynamics
• Microsoft Exchange 2010
• Microsoft Exchange 2013
• Microsoft Exchange 2016
• Microsoft Lync 2010
• Microsoft Lync 2013
• Microsoft Skype for Business
• MobileIron
• Moodle
• Oracle EBS
• Oracle JD Edwards
• Oracle PeopleSoft
• Pearson PowerSchool
• RabbitMQ
• Remote Desktop Services
• SAP
• SharePoint
• Splunk
• UC-APL Compliant (Military
Unique)
• VMware AirWatch
• VMware Horizon Access Point
• VMware Horizon View
• VMware Horizon Workspace
• VMware Log Insight Manager
• VMware View 6 Solution Guide
• VMWare vRealize Automation
• Windows Server

11.
APPLICATION
SUPPORT
PORTFOLIO
• Adobe Connect
• Cloudian Object Storage
• Deepnet DualShield
• Dell Sonicwall SRA
• Ellucian Luminis Portal
• Ellucian WebAdvisor
• Epic Medical Systems
• Epicor E4SE MES
• Escape Online 5
• Generic DNS Environment
• Generic TFTP
• GMC Inspire Interactive
• Graylog Servers
• IBM Lotus Quickr
• IBM Maximo Tivoli
• iManage Document Management
• JBoss Application Server
• JDE Enterprise One with
Weblogic
• Kerberos
• McAfee Move
• Microsoft Direct Access Teredo
• Microsoft Dynamic AX 2009
• Microsoft Print Server
• Microsoft Rights Management
Service (RMS)
• Microsoft SCOM
• Microsoft System Center Virtual
Machine Manager (SCVMM)
• NextCloud
• Novell Filr
• Oracle MWA
• Oracle ORA
• Oracle RPM
• Oracle Web Logic Administration
Servers
• Oracle Weblogic Form Services
• OTRS
• OwnCloud
• RabbitMQ Environment
• SAP HANA
• Seclore Enterprise Rights
Management
• Splunk
• Tableau
• VMware Horizon Flex
• VMWare Horizon Mirage
• VMWare Horizon View 7
• VMWare vCloud Director
• VMWare Vrealize Automation
• VRealize Orchestrator
• WSO2
• Zimbra Email Collaboration
Verified Workloads

12.
A “VISIONARY” WITH STRONG MOMENTUM
IN GARTNER’S MAGIC QUADRANT
KEMP offers flexible deployment and
strong feature set, pricing and
consumption models, which reduce
costs, especially in cloud
deployments. In addition, the vendor
has a history of delivering innovative
pricing models into the market.
[KEMP] has expanded its feature set
to deal with all of the use cases
presented in this research. KEMP
ranked in the top six for all six use
cases (the only vendor to achieve
this).
“ ““ “

13.
WHAT MAKES KEMP STAND OUT?
Technical Training and Certification Free Chargeable
Installation and Deployment Minutes Hours
Configuration and Workload Optimization Minutes Days
Technical Support – Best-in-Class
98.7%
Customer
Satisfaction
???
Purchasing and Procurement Process Simple Complex
Usability and Administration
Easy (App.
Templates &
Config. Hub)
Complex
Requires On-site Professional Services No (but available) Almost Always
Virtual and Cloud Appliances support FIPS 140-2 & UC APL
Find out more: https://kemptechnologies.com/compare-kemp-f5-big-ip-citrix-netscaler-hardware-load-balancers/

14.
WHAT MAKES KEMP STAND OUT?
Software and Cloud Focused
(Light-weight, VNF Optimized for Intel x86)
SDN Adaptive
(Avoid Network and East-West traffic congestion)
8 Licensing and Consumption Options including Metered
Top 10 ISV in Azure and Available in Azure Stack TP3 Now
Open WAF and IPS Engines
(MOD & SNORT Commercial and Custom Rules Supported)
Floating License Capability
(Move unit licenses across platforms)
Easy Migration from iRules and F5 VS Configs to KEMP
(Tools & Services)
Central Management, Provisioning & Orchestration
with Support for 3rd party ADCs.

15.
CUSTOMER
CASE STUDY
Requirements
• Support for 700,000
Users
• Single FQDN
• GSLB with 4 Data Centers
• HA Configuration in Local
SLBs
• Survivability in 3 out of
4 DC outages
• 2.8 Million L7 Concurrent
Connections
• 280 Million L4 Concurrent
Connections
KEMP Solution Procured F5 Alternative
LoadMaster LM-8020M
• 300M L4 Concurrent Connections
• HA (Pair) in each Data Center
• 8x Units in Total
• 5 Years Premium 7x24 Support
Big IP LTM 10350v
• Max 80M L4 Concurrent Connections
• 5x Cluster at Each Data Center needed
to support > 280M connections + HA
• 20x Units in Total
• 5 Years Premium 7x24 Support
MSRP MSRP (F5-BIG-LTM-10350V-N)
Unit: $60,000
Prem. Sprt: $15,000
-----------------------------
Total/Unit with 5 Years Prem. Sprt:
$135,000
Total Units (MSRP): 1,080,000
Unit: $125,000*
Prem. Sprt: $21,250
-----------------------------
Total/Unit with 5 Years Prem. Sprt:
$231,250
Total Units (MSRP): 4,625,000
Total Cost Savings with KEMP: $3,545,000(> 4x Difference!)
* Based on published MSRP. Many features that are are included as standard with KEMP are extra cost add-ons with F5 and are not represented in stated MSRP.

16.
APPLICATION DELIVERY FABRIC
An infinitely scalable, automated, elastic application delivery services platform
that enables customers to deliver the best application user experience and get the
insight required to be in total control
Empower customers to
efficiently scale and reduce
application delivery outages
Optimize application
experience for users
Automate and simplify
application delivery
Find out more: https://kemptechnologies.com/kemp360/fabric/

17.
KEMP 360
APPLICATION
DELIVERY
FABRIC
KEMP 360
ADF
Virtual
LoadMaster
ADC
MELA
Licensing
Migration &
Professional
Services
KEMP 360
Central
KEMP 360
Vision

18.
APPLICATION DELIVERY FABRIC
Multi-Cloud ADC
Infrastructure
Control,
Management
and Automation
Predictive
Monitoring &
Alerting

19.
ADC VERSUS APP DELIVERY FABRIC
Legacy ADC Architecture (The Old Way)
Consolidate as many apps as possible on as few, high-performance appliances as possible
Apps / Services
Legacy ADC
App Servers
➔

20.
ADC VERSUS APP DELIVERY FABRIC
Next-Gen App Delivery Fabric
Provide each app or micro service its own dedicated ADC instance across
cloud and container environments
Integrated Application Delivery Fabric

21.
METERED ENTERPRISE LICENSING
AGREEMENT (”MELA”)
Cloud Pricing Elasticity
• Metered, usage-based pricing for all ADC platforms across the
enterprise
• Deploy unlimited ADC instances
• Infinite scalability with no “per-instance” capacity limits
• No overpayment to ensure performance at peak times
Flexible Tiers – Predictable OpEx
On/Off
Variable Peaks
Fast Growth
Predictable Peaks
Real World Example
0
750
1500
2250
3000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
0
3000
6000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
0
800
1600
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
1.5 Gbps
2.7 Gbps
5.3 Gbps
+
+
0-10 Gbps 11-50 Gbps 51-99 Gbps1 Gbps 100 Gbps +
9.5
Gbps
Find out more: https://kemptechnologies.com/kemp360-cloud-metered-enterprise-licensing/
$
$$
$$$

22.
CUSTOMER
SUCCESS
UK Clothing Retailer
£1.9 billion sales (2017)
145% gross profit growth
More than 8.2M customers
https://www.youtube.com/watch?v=dVvHokor9wc
• ADC capacity to serve 167 million site visitors
in a single day
• Zero touch deployment and scalability
• Public/Private cloud support with feature parity
• Globally distributed active-active infrastructure
• App delivery service provisioning with
K360 automation framework
• Complete visibility, reporting and control
through Central
• Multi-region LoadMaster and GEO
active/active app delivery
• On-demand scale up/down with innovative,
unlimited enterprise licensing (MELA)
REQUIREMENTSSOLUTION

23.
“We had our biggest day
ever…. 167 million visits
and the platform handled
it brilliantly
Clifford Cohen,
CIO, ASOS

24.
CRITICAL APPLICATION DELIVERY QUESTIONS
Can we detect Application Delivery Fabric problems and
prevent outages in the first place??
If an outage does occur, can we drastically decrease the
time-to-resolution for root cause determination??
Beyond preventing outages, can we positively impact the
performance of apps and the resulting user experience??

25.
KEMP 360 VISION
KEMP hosted Service
Monitors AD Fabric
Preemptive Analysis
Actionable Insight
(SaaS)
Agent
Customer
Infrastructure
Find out more: https://kemptechnologies.com/kemp360/vision/

26.
KEMP 360 VISION
Without KEMP 360 Vision – Solving problems after the event
Problem Discovery Escalate Resolve
Duration of Impact
MIssue
Customer Impact
Service Outages
With KEMP 360 Vision – Preemptive with context-based insight
M
Issue PreventAnalyzeDetect Respond
Customer Impact
Normal Operation

27.
WHY
APPLICATION
DELIVERY
FABRIC
Agility1
Scalability2
Economics3

28.
SUBSCRIPTIONS TIER PLAN COMPARISON
Subscription MELA-1Gb MELA-10 MELA-25 MELA-50 MELA-100 MELA-SCH
Specifications
Minimum Term 1 Month 1 Year 1 Year 1 Year 1 Year 1 Year
Capacity Pay per Gb Up to 10Gb Up to 25Gb Up to 50Gb Up to 100Gb Custom
Max. Instances Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
95th Percentile* N/A Yes Yes Yes Yes Yes
SSL TPS Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
LoadMaster
Features
ESP GEO ESP GEO ESP GEO ESP GEO ESP GEO ESP GEO
Support 24x7 24x7 24x7 24x7 24x7 24x7
WAF Option Option Option Option Option Option

29.
CLOUD MIGRATION QUESTIONS
Apps / Services
Legacy ADC
App
Servers
➔
Integrated Application Delivery Fabric
Lift&Shift
How many vADC instances (HA Clusters) do we need?
How do we size each instance and what will it cost?

30.
CLOUD MIGRATION QUESTIONS
Integrated Application Delivery Fabric
How many vADC instances (HA Clusters) do we need?
How do we size each instance and what will it cost?
Through unique set of features,
licensing and management
capabilities, KEMP is the ONLY
ADC vendor to enable
streamlined, managed &
seamless migration of corporate
workloads to Public, Private,
Hybrid and Multi-Cloud AD
Infrastructure.

31.
Application Delivery GTM Framework
ADC Platforms
Licensing &
Consumption
Options
100s of
Workloads &
Applications
Markets &
Verticals
Relevant Use
cases
Cloud &
Migration
K360 Next Gen Now
Virtual, Cloud, BM Perpetual Exchange SME UC Azure Vision & App SLA SDN
Scaling & Clustering SPLA S4B
Fortune & Global
1000
Pre-auth, SSO TMG
Replace
AWS Central X86/NFV
Multi-tenant Metered SharePoint Gov & Defense WAF Other Public 3rd Party ADCs API Economy
Ubiquity &
Migration
Enterprise, Site &
Block
Horizon View SLED DC Virtualization Private Red Canary Hey KEMP!
GSLB OEM Oracle, SAP ERP Healthcare Geo, Multi-Site LB Hybrid KaaS Roadmap
Hourly Web, Scale CDN Legal DevOps Bust to
Freemium MDM MFG. IoT Migrate to
100s More Service Providers VDI
1000s more
Tech Partners
& Alliances

32.
TECH PARTNERS & ALLIANCES
Usage Sampled every
5 Minutes
MELA Usage
Database
Licensing
Daily Usage Reporting Monthly Usage
Reporting
Monthly Invoice
PartnerCustomer
Invoice
Customer view of Daily usage

33.
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