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Stories from the Frontlines
Tourism & Hospitality
Kemp Edmonds
@kempedmonds
bit.ly/kemptour
Agenda
•  Who’s This Guy?
•  The State of Social
•  Tactics in Practice
•  Hands-on demonstration
•  AMA
Introduction
•  Global Copyright Battle with Pakistan’s First Social Media Company
•  Expert Legal Witness in Precedent Se...
•  Networks
•  Participants
•  Content
The State of Social
AN EXPLOSION OF:
First impressions are happening in social.
Social is overtaking search
0
50000
100000
150000
200000
250000
300000
Sept Oct...
Social is the
new front door
Evolution of social
Brick and
Mortar
Website Social
Social is where your customers learn,
seek, discover and decide.
How do I reach my target audience?
How do I effectively engage the right customers?
How do I drive value from engaged user...
It’s not about likes, mentions,
followers or even social at scale.
It’s about how social can drive
business objectives.
Tactics
Influencer Sponsorship
Influencer Contesting
Job Contesting
Social Contesting - Amplification
User-Generated Content - Onsite
User-Generated Content - Online
Prime Visitors to Promote
Leverage Partner’s Programs
Co-marketing with Partners
Enhance Community Events
The Local Concierge
Create Unique Experiences
Immersive Experiences
Virtual Reality
Location-Based Content
Location-Based Engagement
Digital Scavenger Hunt
Hootsuite helps marketers
create, deliver, and
measure integrated social
business at scale.
A PLATFORM BUILT FOR MARKETERS
Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment
EnterpriseProFree
Enterprise Sol...
Social Maturity
MOVABLE MIDDLE
EDUCATE
•  Give them a formula for success
•  On-going training & education
SET IN THEIR WA...
Hootsuite Current Offerings
Ecosystem
Education +
Services
Hootsuite
Enterprise
Analytics +
Insights
Compliance +
Archivin...
NOW!
Or later…
kemp@hootsuite.com
@kempedmonds
Ask Me Anything
Hootsuite helps marketers
create, deliver, and
measure integrated social
business at scale.
Hands-On Demo
•  Location-base...
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Stories from the Frontline Tourism - 2015

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A presentation for Hospitality and Tourism.

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Stories from the Frontline Tourism - 2015

  1. 1. Stories from the Frontlines Tourism & Hospitality Kemp Edmonds @kempedmonds bit.ly/kemptour
  2. 2. Agenda •  Who’s This Guy? •  The State of Social •  Tactics in Practice •  Hands-on demonstration •  AMA
  3. 3. Introduction •  Global Copyright Battle with Pakistan’s First Social Media Company •  Expert Legal Witness in Precedent Setting Canadian Labour Case •  Getting Connected to NASA’s CIO
  4. 4. •  Networks •  Participants •  Content The State of Social AN EXPLOSION OF:
  5. 5. First impressions are happening in social. Social is overtaking search 0 50000 100000 150000 200000 250000 300000 Sept Oct Nov Dec Jan Feb Owned SEO
  6. 6. Social is the new front door
  7. 7. Evolution of social Brick and Mortar Website Social Social is where your customers learn, seek, discover and decide.
  8. 8. How do I reach my target audience? How do I effectively engage the right customers? How do I drive value from engaged users? How do I measure the business impact of social activity? How can I do all of this efficiently? Marketers are facing new challenges
  9. 9. It’s not about likes, mentions, followers or even social at scale. It’s about how social can drive business objectives.
  10. 10. Tactics
  11. 11. Influencer Sponsorship
  12. 12. Influencer Contesting
  13. 13. Job Contesting
  14. 14. Social Contesting - Amplification
  15. 15. User-Generated Content - Onsite
  16. 16. User-Generated Content - Online
  17. 17. Prime Visitors to Promote
  18. 18. Leverage Partner’s Programs
  19. 19. Co-marketing with Partners
  20. 20. Enhance Community Events
  21. 21. The Local Concierge
  22. 22. Create Unique Experiences
  23. 23. Immersive Experiences
  24. 24. Virtual Reality
  25. 25. Location-Based Content
  26. 26. Location-Based Engagement
  27. 27. Digital Scavenger Hunt
  28. 28. Hootsuite helps marketers create, deliver, and measure integrated social business at scale. A PLATFORM BUILT FOR MARKETERS
  29. 29. Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment EnterpriseProFree Enterprise Solutions + Training & Services Multiple Pro Paid Individuals & Teams Millions of Free users organically choose to use the product Hootsuite for everyone
  30. 30. Social Maturity MOVABLE MIDDLE EDUCATE •  Give them a formula for success •  On-going training & education SET IN THEIR WAYS KEEP IT SIMPLE •  Integrate social into their existing process SOCIAL EXPERTS EMPOWER •  Personalization •  Give them the best tool and let them run
  31. 31. Hootsuite Current Offerings Ecosystem Education + Services Hootsuite Enterprise Analytics + Insights Compliance + Archiving Campaigns
  32. 32. NOW! Or later… kemp@hootsuite.com @kempedmonds Ask Me Anything
  33. 33. Hootsuite helps marketers create, deliver, and measure integrated social business at scale. Hands-On Demo •  Location-based Search •  Influencer Filtering •  New Dashboard Apps •  Campaigns •  Analytics and Insights

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