Social Media for Beginners: Personal Branding and Marketing


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This very simple presentation is meant to introduce new users to social media and some of what it can do for you. It presents reasons that social media is unavoidable.

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This presentation has not been altered since June 2009 and may be out of date with current trending.

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  • Fish where the fish are.
  • Social Media for Beginners: Personal Branding and Marketing

    1. 1. Web 2.0 – Social Media:A beginner’s guide to the big three<br />Why you should start using social media<br />What it can do for you?<br />How to get started using it.<br />Created by: Kemp Edmonds 2009<br />
    2. 2. What is Web 2.0?<br />Changing trends in the use of World Wide Web<br />Technology and web design with an aim to enhance:<br />Creativity<br />Communications<br />Secure information<br />Sharing<br />Collaboration <br />Web functionality<br />Created by: Kemp Edmonds 2009<br />
    3. 3. Web 2.0 has led to...<br />Evolution of web-based culture communities<br />Example services:<br />Facebook and MySpace – social networking sites<br />YouTube and Flickr - video and picture sharing sites<br />Wikipedia – user-generated information: wikis<br />Blogs and Video blogs<br />Twitter – Micro-blogging<br />LinkedIn - Professional Networking<br />These are... SOCIAL MEDIA<br />Created by: Kemp Edmonds 2009<br />
    4. 4. What is Social Media?<br />Services that focus on building online communities<br />Where people...<br />Who share interests & activities, or <br />Who are interested in exploring the interests and activities of others. <br />Social media services provide ways for users to interact, such as e-mail and instant messaging.<br />Created by: Kemp Edmonds 2009<br />
    5. 5. Social Networking - See the power <br />Created by: Kemp Edmonds 2009<br />
    6. 6. Why is it important to use and understand social media?<br />Free OR Inexpensive<br />It is where the people are<br />Build relationships<br />Build contacts<br />Build sales<br />Find a job<br />Find a mentor<br />Find advice<br />Build your business<br />Build your brand<br />Connect with your audience and customers<br />Created by: Kemp Edmonds 2009<br />
    7. 7. Why you should be using Social Media<br />3 of 5 Canadians are on Facebook<br />Consumers are moving online to buy and browse<br />It is inexpensive or free if you do it yourself<br />Old advertising paradigms are losing effectiveness<br />Drive traffic to your website or business 24/7<br />Created by: Kemp Edmonds 2009<br />
    8. 8. How the Internet completes your Marketing circle<br />Created by: Kemp Edmonds 2009<br />
    9. 9. 4 Steps to setup your Twitter/Facebook/LinkedIn<br />Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes]<br />Use onsite walkthroughs to complete your profile<br />Use Google to search for step-by-step walkthroughs if necessary<br />Add your contacts to your network. You can always remove people so add away!<br />Created by: Kemp Edmonds 2009<br />
    10. 10. LinkedIn – Business & Marketing<br />The Social Media Office<br />Be Professional<br />Online Resume<br />Find important contacts through your contacts<br />Created by: Kemp Edmonds 2009<br />
    11. 11. LinkedIn – First Steps<br />Fill in as much of your profile as possible<br />Import and search for contacts to add through Outlook, Gmail, Hotmail.<br />Monitor your profile completion meter<br />Update your status with business work<br />Seek out important contacts through your connections. Make an introduction request<br />Put LinkedIn logo on your next business card<br />Created by: Kemp Edmonds 2009<br />
    12. 12. Facebook – Social & Business<br />Its a party, fun<br />Connect with friends old and new<br />Invite friends to events or be invited to events<br />Become a fan and become part of a group<br />Be careful what you post, People are checking it for hiring. *Photo Stalker*<br />Advertise, promote and grow your business/brand<br />Created by: Kemp Edmonds 2009<br />
    13. 13. Facebook – First Steps<br />Decide: Personal or Personal/Professional? <br />Setup your account<br />Create events or fan pages to add value<br />Join personal and/or professional groups and company/fan pages.<br /> You can be a Fan of a brand not a ‘Friend’<br />Post links for your contacts interest whether professional or personal<br />Created by: Kemp Edmonds 2009<br />
    14. 14. Twitter – Social & Marketing<br />Like The Internet<br />Permanence<br />Public Domain<br />Build your Personal or Professional brand<br />Monitor competition, brand, products and prospects<br />Created by: Kemp Edmonds 2009<br />
    15. 15. Landing on<br />CLICK<br />Created by: Kemp Edmonds 2009<br />
    16. 16. Twitter - Create Your Account<br />USE Your Real Name - friends/ colleagues find you<br />USE a descriptor or nickname w/o spaces<br />Created by: Kemp Edmonds 2009<br />
    17. 17. See if your friends are on Twitter<br />Done? Click.<br />Some people Twitter recommends<br />Search by name <br />Created by: Kemp Edmonds 2009<br />
    18. 18. Settings<br />Change homepage style<br />Add a Pic!<br />Use Web-Resume,<br />Website/Blog<br />OR LinkedIn<br />Put something here to let people know u!<br />Add location! <br />Do you want to hide your updates from the world?<br />Created by: Kemp Edmonds 2009<br />
    19. 19. Personal Twitter Branding<br />Advanced: contact @kempedmondsabout your custom Twitter background<br />Created by: Kemp Edmonds 2009<br />
    20. 20. Twitter Language<br />@_______ - public message directed @_______<br />Direct Messages (DMs) a private msgs like email<br />RT – Retweet, a repost of another’s tweet<br />Twitter Search or TweetGrid<br />Created by: Kemp Edmonds 2009<br />
    21. 21. http://search.twitter.comLive search results from Twitter<br />TOP TIP: Search for: “@yourname” to see who is sending you public messages<br />Most popular topics NOW<br />Created by: Kemp Edmonds 2009<br />
    22. 22. -9 X Twitter Search updated in real time<br />Created by: Kemp Edmonds 2009<br />
    23. 23. Using Social Media when:CHANGING JOBS<br />Brand or rebrand yourself<br />Follow recruiters <br />Search for job postings<br />Search for job related keywords<br />Search the company, products & competitors<br />INTERACT!<br />Created by: Kemp Edmonds 2009<br />
    24. 24. That’s a brief overview...<br />Thanks for your attendance and attention<br />Any Questions?<br />For more information tweet: @kempedmondsor email kempedmonds@gmail.comanytime.<br />Created by: Kemp Edmonds 2009<br />