Social Media for Beginners: Personal Branding and Marketing

6,140 views

Published on

This very simple presentation is meant to introduce new users to social media and some of what it can do for you. It presents reasons that social media is unavoidable.

This presentation is being made free to download and share with your community, supporting open source information for growth of everyone.

This presentation has not been altered since June 2009 and may be out of date with current trending.

Published in: Technology, Business
3 Comments
33 Likes
Statistics
Notes
No Downloads
Views
Total views
6,140
On SlideShare
0
From Embeds
0
Number of Embeds
1,370
Actions
Shares
0
Downloads
457
Comments
3
Likes
33
Embeds 0
No embeds

No notes for slide
  • Fish where the fish are.
  • Social Media for Beginners: Personal Branding and Marketing

    1. 1. Web 2.0 – Social Media:A beginner’s guide to the big three<br />Why you should start using social media<br />What it can do for you?<br />How to get started using it.<br />Created by: Kemp Edmonds 2009<br />
    2. 2. What is Web 2.0?<br />Changing trends in the use of World Wide Web<br />Technology and web design with an aim to enhance:<br />Creativity<br />Communications<br />Secure information<br />Sharing<br />Collaboration <br />Web functionality<br />Created by: Kemp Edmonds 2009<br />
    3. 3. Web 2.0 has led to...<br />Evolution of web-based culture communities<br />Example services:<br />Facebook and MySpace – social networking sites<br />YouTube and Flickr - video and picture sharing sites<br />Wikipedia – user-generated information: wikis<br />Blogs and Video blogs<br />Twitter – Micro-blogging<br />LinkedIn - Professional Networking<br />These are... SOCIAL MEDIA<br />Created by: Kemp Edmonds 2009<br />
    4. 4. What is Social Media?<br />Services that focus on building online communities<br />Where people...<br />Who share interests & activities, or <br />Who are interested in exploring the interests and activities of others. <br />Social media services provide ways for users to interact, such as e-mail and instant messaging.<br />Created by: Kemp Edmonds 2009<br />
    5. 5. Social Networking - See the power <br />Created by: Kemp Edmonds 2009<br />
    6. 6. Why is it important to use and understand social media?<br />Free OR Inexpensive<br />It is where the people are<br />Build relationships<br />Build contacts<br />Build sales<br />Find a job<br />Find a mentor<br />Find advice<br />Build your business<br />Build your brand<br />Connect with your audience and customers<br />Created by: Kemp Edmonds 2009<br />
    7. 7. Why you should be using Social Media<br />3 of 5 Canadians are on Facebook<br />Consumers are moving online to buy and browse<br />It is inexpensive or free if you do it yourself<br />Old advertising paradigms are losing effectiveness<br />Drive traffic to your website or business 24/7<br />Created by: Kemp Edmonds 2009<br />
    8. 8. How the Internet completes your Marketing circle<br />Created by: Kemp Edmonds 2009<br />
    9. 9. 4 Steps to setup your Twitter/Facebook/LinkedIn<br />Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes]<br />Use onsite walkthroughs to complete your profile<br />Use Google to search for step-by-step walkthroughs if necessary<br />Add your contacts to your network. You can always remove people so add away!<br />Created by: Kemp Edmonds 2009<br />
    10. 10. LinkedIn – Business & Marketing<br />The Social Media Office<br />Be Professional<br />Online Resume<br />Find important contacts through your contacts<br />Created by: Kemp Edmonds 2009<br />
    11. 11. LinkedIn – First Steps<br />Fill in as much of your profile as possible<br />Import and search for contacts to add through Outlook, Gmail, Hotmail.<br />Monitor your profile completion meter<br />Update your status with business work<br />Seek out important contacts through your connections. Make an introduction request<br />Put LinkedIn logo on your next business card<br />Created by: Kemp Edmonds 2009<br />
    12. 12. Facebook – Social & Business<br />Its a party, fun<br />Connect with friends old and new<br />Invite friends to events or be invited to events<br />Become a fan and become part of a group<br />Be careful what you post, People are checking it for hiring. *Photo Stalker*<br />Advertise, promote and grow your business/brand<br />Created by: Kemp Edmonds 2009<br />
    13. 13. Facebook – First Steps<br />Decide: Personal or Personal/Professional? <br />Setup your account<br />Create events or fan pages to add value<br />Join personal and/or professional groups and company/fan pages.<br /> You can be a Fan of a brand not a ‘Friend’<br />Post links for your contacts interest whether professional or personal<br />Created by: Kemp Edmonds 2009<br />
    14. 14. Twitter – Social & Marketing<br />Like The Internet<br />Permanence<br />Public Domain<br />Build your Personal or Professional brand<br />Monitor competition, brand, products and prospects<br />Created by: Kemp Edmonds 2009<br />
    15. 15. Landing on Twitter.com<br />CLICK<br />Created by: Kemp Edmonds 2009<br />
    16. 16. Twitter - Create Your Account<br />USE Your Real Name - friends/ colleagues find you<br />USE a descriptor or nickname w/o spaces<br />Created by: Kemp Edmonds 2009<br />
    17. 17. See if your friends are on Twitter<br />Done? Click.<br />Some people Twitter recommends<br />Search by name <br />Created by: Kemp Edmonds 2009<br />
    18. 18. Settings<br />Change homepage style<br />Add a Pic!<br />Use Web-Resume,<br />Website/Blog<br />OR LinkedIn<br />Put something here to let people know u!<br />Add location! <br />Do you want to hide your updates from the world?<br />Created by: Kemp Edmonds 2009<br />
    19. 19. Personal Twitter Branding<br />Advanced: contact @kempedmondsabout your custom Twitter background<br />Created by: Kemp Edmonds 2009<br />
    20. 20. Twitter Language<br />@_______ - public message directed @_______<br />Direct Messages (DMs) a private msgs like email<br />RT – Retweet, a repost of another’s tweet<br />Twitter Search or TweetGrid<br />Created by: Kemp Edmonds 2009<br />
    21. 21. http://search.twitter.comLive search results from Twitter<br />TOP TIP: Search for: “@yourname” to see who is sending you public messages<br />Most popular topics NOW<br />Created by: Kemp Edmonds 2009<br />
    22. 22. http://tweetgrid.com -9 X Twitter Search updated in real time<br />Created by: Kemp Edmonds 2009<br />
    23. 23. Using Social Media when:CHANGING JOBS<br />Brand or rebrand yourself<br />Follow recruiters <br />Search for job postings<br />Search for job related keywords<br />Search the company, products & competitors<br />INTERACT!<br />Created by: Kemp Edmonds 2009<br />
    24. 24. That’s a brief overview...<br />Thanks for your attendance and attention<br />Any Questions?<br />For more information tweet: @kempedmondsor email kempedmonds@gmail.comanytime.<br />Created by: Kemp Edmonds 2009<br />

    ×