Social Media Fails & Flails
collected and categorized by @KempEdmonds
1. Wrong Account
2. Who’s Driving?
3. Rules & Regulations
4. Warning: Politically Incorrect
5. Out of Control
Have example...
Wrong account. Brand damaged
Wrong account…
Wrong account. Made right
Could this be recovered from?
Only with prompt, frank honesty
Spelling counts!
WHO IS DRIVING?
Don’t give your keys to the intern
Manage change or it will manage you
Don’t let the robots drive
Double check scheduled
messages
*this was posted during a controversy over horsemeat in Tesco beef products.
Double check scheduled
messages
*posted following Aurora cinema massacre
If you can’t keep cool. Keep out.
If all else fails blame hackers
If that fails pick a fight
There are rules and laws
Know the law or lose your job
*this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t
have been ...
A guarantee is a promise. Deliver
Deliver on promises
*angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was
suppos...
No rights. No use.
Know of which you speak first
Some things aren’t funny. Ever.
Disasters can be a disaster
A disaster is not a joke
A disaster is not for promotion
Tragedy is not for hashtag jacking
Hashtag jacking: a worst practice
Know thy trending topics!
National tragedies are not on
Insensitivity hurts brands. Bad.
Donations for likes is a no no
Donations for retweets are worse
Asking in memoriam is in bad taste
Tragedy is a no fly zone
Comments on war no more?
Political turmoil is not for selling
Or is it...
*these are the stats from the link in the last slide
“I've always used my platform to
provoke dialogue about important
issues including HIV-AIDS, war
and homelessness. I'm wel...
Out of Control
#SMCvanFF
Perception is beyond control
Honest responses are not
You cannot control the crowd #dumb
Hashtag jacking; not just for companies
You cannot control the #crowd
You cannot control employees
You CAN control what happens next
Don’t be a hypocrite
You can’t run. You can’t hide.
You REALLY can’t control employees
You can control how you respond
I could not believe this one.
You really cannot control customers
THANK YOU!
I’ll try to update this presentation a few times
a year and upload the newest version to
SlideShare.
If you fin...
Social Media Fails & Flails
Social Media Fails & Flails
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Social Media Fails & Flails

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A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.

This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds

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Social Media Fails & Flails

  1. 1. Social Media Fails & Flails collected and categorized by @KempEdmonds
  2. 2. 1. Wrong Account 2. Who’s Driving? 3. Rules & Regulations 4. Warning: Politically Incorrect 5. Out of Control Have example to add? Contact me: kemp@kempedmonds.com Fails & Flails are presented in this order:
  3. 3. Wrong account. Brand damaged
  4. 4. Wrong account…
  5. 5. Wrong account. Made right
  6. 6. Could this be recovered from?
  7. 7. Only with prompt, frank honesty
  8. 8. Spelling counts!
  9. 9. WHO IS DRIVING?
  10. 10. Don’t give your keys to the intern
  11. 11. Manage change or it will manage you
  12. 12. Don’t let the robots drive
  13. 13. Double check scheduled messages *this was posted during a controversy over horsemeat in Tesco beef products.
  14. 14. Double check scheduled messages *posted following Aurora cinema massacre
  15. 15. If you can’t keep cool. Keep out.
  16. 16. If all else fails blame hackers
  17. 17. If that fails pick a fight
  18. 18. There are rules and laws
  19. 19. Know the law or lose your job *this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t have been released under FINRA/SEC regulations for publicly traded companies.
  20. 20. A guarantee is a promise. Deliver
  21. 21. Deliver on promises *angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was supposed to on their Facebook page.
  22. 22. No rights. No use.
  23. 23. Know of which you speak first
  24. 24. Some things aren’t funny. Ever.
  25. 25. Disasters can be a disaster
  26. 26. A disaster is not a joke
  27. 27. A disaster is not for promotion
  28. 28. Tragedy is not for hashtag jacking
  29. 29. Hashtag jacking: a worst practice
  30. 30. Know thy trending topics!
  31. 31. National tragedies are not on
  32. 32. Insensitivity hurts brands. Bad.
  33. 33. Donations for likes is a no no
  34. 34. Donations for retweets are worse
  35. 35. Asking in memoriam is in bad taste
  36. 36. Tragedy is a no fly zone
  37. 37. Comments on war no more?
  38. 38. Political turmoil is not for selling
  39. 39. Or is it... *these are the stats from the link in the last slide
  40. 40. “I've always used my platform to provoke dialogue about important issues including HIV-AIDS, war and homelessness. I'm well aware of the risks that come with this approach and if this encourages further awareness and discussion about critical issues then all the better.” - Kenneth Cole.
  41. 41. Out of Control #SMCvanFF
  42. 42. Perception is beyond control
  43. 43. Honest responses are not
  44. 44. You cannot control the crowd #dumb Hashtag jacking; not just for companies
  45. 45. You cannot control the #crowd
  46. 46. You cannot control employees
  47. 47. You CAN control what happens next
  48. 48. Don’t be a hypocrite
  49. 49. You can’t run. You can’t hide.
  50. 50. You REALLY can’t control employees
  51. 51. You can control how you respond
  52. 52. I could not believe this one.
  53. 53. You really cannot control customers
  54. 54. THANK YOU! I’ll try to update this presentation a few times a year and upload the newest version to SlideShare. If you find any examples of poor social media use drop me a line: kemp@kempedmonds.com Twitter: @KempEdmonds

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