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A Fireside Chat with Kemp Edmonds Nufloors and Social MediaThis presentation is available: http://j.mp/kempnu
How did I get here?
It started here...and never ends.
Inspiration
It’s young. It’s growing.      • 50% of Americans have an account on      • 8% of online Americans use      • 4% are using...
Nearly 100% of online users:
Great start
Important Questions• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you ha...
theconversa+onprism.com
The Social Funnel
Tech will Change Again
Old Marketing    $$$$$$$$$$
New Marketing     $ + Time
It’s not this.
“IT’S ABOUT GENERATING    REVENUE THROUGH SOLID    MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKEIT’S BEEN SINCE THE BE...
Product &            Service       Customer LifestyleSuccessful Social Media
Participation is Everything
This is customer service.It’s old made new again.
It’s not about you.
Reviews will only grow
Feedback
What will you be?
=Abandonment
With or without you.
Competition
It’s early in the game
Build a community
Become a resource
It’s not a numbers game
Likes don’t mean much
On the path
Ideas
Email before Social• Don’t sell• Include tips for your product• Have a special offer - 5% off• Tell stories of happy custo...
Capture Info
Make the prize relevant    Capture emails
It’s a visual art
Offer Specials here
Set Expectations...
Network w/other Business
Referrals & Rewards
Bridge the Digital DividePhoto
By:
dkillm.
Used
under
Crea+ve
Commons
License.
Questions?Kemp Edmonds, @KempEdmonds         kempedmonds.comThis Presentation: http://j.mp/kempnu
Nufloors and Social Media
Nufloors and Social Media
Nufloors and Social Media
Nufloors and Social Media
Nufloors and Social Media
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Nufloors and Social Media

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This presentation was customized and given to the Nufloors national conference in Courtney, British Columbia on May 28th, 2011.

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Nufloors and Social Media

  1. 1. A Fireside Chat with Kemp Edmonds Nufloors and Social MediaThis presentation is available: http://j.mp/kempnu
  2. 2. How did I get here?
  3. 3. It started here...and never ends.
  4. 4. Inspiration
  5. 5. It’s young. It’s growing. • 50% of Americans have an account on • 8% of online Americans use • 4% are using location based services like…Sources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
Research
(US)
Feb.
2011
Pew
Internet
Research
(US)
Nov.
2010
  6. 6. Nearly 100% of online users:
  7. 7. Great start
  8. 8. Important Questions• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have a company blog?• Does your organization respond to email? Social Media often comes last and should.
  9. 9. theconversa+onprism.com
  10. 10. The Social Funnel
  11. 11. Tech will Change Again
  12. 12. Old Marketing $$$$$$$$$$
  13. 13. New Marketing $ + Time
  14. 14. It’s not this.
  15. 15. “IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKEIT’S BEEN SINCE THE BEGINNING OF TIME.”
  16. 16. Product & Service Customer LifestyleSuccessful Social Media
  17. 17. Participation is Everything
  18. 18. This is customer service.It’s old made new again.
  19. 19. It’s not about you.
  20. 20. Reviews will only grow
  21. 21. Feedback
  22. 22. What will you be?
  23. 23. =Abandonment
  24. 24. With or without you.
  25. 25. Competition
  26. 26. It’s early in the game
  27. 27. Build a community
  28. 28. Become a resource
  29. 29. It’s not a numbers game
  30. 30. Likes don’t mean much
  31. 31. On the path
  32. 32. Ideas
  33. 33. Email before Social• Don’t sell• Include tips for your product• Have a special offer - 5% off• Tell stories of happy customers
  34. 34. Capture Info
  35. 35. Make the prize relevant Capture emails
  36. 36. It’s a visual art
  37. 37. Offer Specials here
  38. 38. Set Expectations...
  39. 39. Network w/other Business
  40. 40. Referrals & Rewards
  41. 41. Bridge the Digital DividePhoto
By:
dkillm.
Used
under
Crea+ve
Commons
License.
  42. 42. Questions?Kemp Edmonds, @KempEdmonds kempedmonds.comThis Presentation: http://j.mp/kempnu

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