®                                                                                       Course Outline


A POLYTECHNIC INS...
COURSE OUTLINE                                    (cont’d)
MDIA 1045 – D
            NTRODUCTION TO SOCIAL NETWORKING




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Introduction to Social Networking - MDIA1045 Course Outline

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This is the Course outline for BCIT's new Intro to Social Networking Course. Beginning on April 16th in Vancouver BC. To sign up click over to http://j.mp/MDIA1045

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Introduction to Social Networking - MDIA1045 Course Outline

  1. 1. ® Course Outline A POLYTECHNIC INSTITUTION School of Business MDIA 1045 Program: Part time studies Introduction to Social Networking th st Start Date: Friday April 16 - 6:45 – 9:45pm End Date: May 21 - 6:45 – 9:45pm Total Hours: 18 Total Weeks: 6 Term/Level: Course Credits: 1.5 Hours/Week: 3 Lecture: Lab: Shop: Seminar: Other: Prerequisites: is a prerequisite for: Course No. Course No. Course Description This course will teach students how to use the major new tools in social media with a focus on best use and efficient use. Students will learn how to use social media to reach personal and professional goals. Whether goals be web, business, blog or personal reasons students will be empowered to use to the tools. Upon completion of this course students will have a strong grasp of new tools in social media and be able to leverage those tools to advance their goals. The course will include guest speakers from the frontlines in social media and networking. Visit: http://j.mp/MDIA1045 to register or join the group on Facebook http://j.mp/MDIA1045fb to get a preview. To Learn more about the instructor Kemp Edmonds see: http://kempedmonds.com http://twitter.com/kempedmonds Evaluation Exercises 20 All quizzes and examinations will be based on the material covered during st 1 Assignment 15 the previous week and/or the assigned reading. nd 2 Assignment 20 IMPORTANT: Please read and ensure you clearly understand the section Final Project 35 INFORMATION FOR STUDENTS at the end of this document. Failure to Professionalism 10 do so could compromise your success in MDIA 1049. TOTAL 100% Course Learning Outcomes Upon successful completion, the student will be able to: • Identify key tools used in social media today • Create, optimize and promote personal or business profiles online • Learn how to use social media to stay up-to date on information and news • Discuss and explain the opportunities and uses that social media offer • Label and explain all elements of the major social media networks • Learn how to use social media to expand your personal or professional network • Analyze and track shortened links for measurability and effectiveness • Generate a web page and embed external elements into it • Learn how to use media elements to attract more visitors to your stuff. • Create a listening station from free web tools to monitor online chatter about anything • Understand and use the different tracking methods of web analytics MDIA 1045 PAGE 1 OF 2 INTRODUCTION TO SOCIAL NETWORKING
  2. 2. COURSE OUTLINE (cont’d) MDIA 1045 – D NTRODUCTION TO SOCIAL NETWORKING MDIA 1045 PAGE 2 OF 2 INTRODUCTION TO SOCIAL NETWORKING

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