Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

iPhone App Development & Social Media

1,227 views

Published on

Refreshed and edited for successful delivery on 04.26.10 enjoy and pass along.

Published in: Education
  • Be the first to comment

iPhone App Development & Social Media

  1. 1. App Development &Social Media<br />Notes from Kemp Edmonds<br />
  2. 2.
  3. 3. Who is this guy?<br />BCIT Marketing Graduate<br />Technology Enthusiast<br />iPhone Imagined<br />Social Media Evangelist<br />
  4. 4. The Gold Rush is OVER<br />Quality Apps with good marketing plans will make significant funds<br />Successful Local Examples:<br />iFart/PoopTheWorld (sad but true)<br />ColorSplash/Juxtaposer<br />
  5. 5. YourChallenge isStanding out in the crowd<br />
  6. 6. Your packaging is important<br />
  7. 7. How will you stand out?<br />
  8. 8. Your icon is your box<br />
  9. 9. Brand Continuity<br />Either you, your company or your app<br />Choose one logo/icon for each<br />Use the same logo across platforms:<br />Nings, Twitter, LinkedIn, Meetup, Store<br />
  10. 10. Challenge: Make it useful or entertaining<br />Trying to do both may not work<br />
  11. 11. Apps I HAD to buy -Can’t live without it<br />Freemium - Dropbox & Tap Tap<br />Use - AirMouse Pro & Surveillance<br />A Good Port - Gangstar & Dexter<br />Replay/Value - Simulation, action, time<br />Docs - GoodReader<br />
  12. 12. Social Media as Marketing<br />Tweeting/Facebook MSG for score<br />News & Information Sharing<br />Compete with real friends<br />Actual Social Media Apps<br />iPhone OS 4 Game Center<br />
  13. 13. iPhone OS 4 Game Center<br />Apple’s new SOCIAL gaming network<br />Invite friends to play a game<br />Start a multiplayer game<br />Matchmaking<br />Track Achievements<br />Compare high scores via a leaderboard<br />
  14. 14. iPhone OS 4Opportunities: New APIs<br />
  15. 15. Strictly Social Media<br />OLD: OpenFeint<br />NEW: OS 4 Gaming Center<br />Sharing Scores/Trophies<br />Sharing Achievements<br />Sharing Activities <br />
  16. 16.
  17. 17. Email<br />Social Media<br />WOM<br />on Steroids<br />Less scale more control<br />More scale less control<br />
  18. 18.
  19. 19. The Essential Social Networks<br />Meetup or Other Variations<br />Twitter<br />LinkedIn<br />Facebook for your App<br />Telling not Selling yourself: a Blog<br />
  20. 20. Using Social Media Beyond Marketing<br />Networking<br />Finding Contacts<br />Learning What Works<br />Finding clients<br />Collaboration<br />Finding work<br />
  21. 21. The Challenge: Cut through the noise<br />
  22. 22. Making Money<br />Be the first <br />Bring quality entertainment<br />Create an addictive game<br />Make a tool people can’t live without<br />A video/audio editor + make it affordable<br />Understand the marketing needs<br />
  23. 23. Marketing Your Apps<br />Talk to the experienced<br />Presentation from Atimi:<br />j.mp/AtimiMKTG<br />
  24. 24. Track your efforts and evaluate<br />hootsuite.com OR j.mp<br />
  25. 25. And then...<br />Get started with the tools<br />This presentation:<br />Check out kempedmonds.com<br />email kemp_edmonds@bcit.caor Tweet @kempedmonds with more questions<br />

×