The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.
This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.
[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]
Lazy things on facebook and twitter post
Creating a support community for care takers to
The caretakers record their patients data, it’s a CRM tool.
They respect HIPPA. They charge people per month for these features
$48 per month,
The analytics and data being collected here is untapped.
This is more about dialog
Mayo’s Twitter handle sets appropriate expectations for who they are and what they stand for. Explicitly states that if they’re following someone, that doesn’t necessarily mean an “endorsement” – you often times see employees setting up blogs or twitter handles that say something like “Works for IBM. Opinions my own” – this is a CORPORATE twitter handle openly endorsing the fact that their representation on the platform is about contributing to the community – “and does not necessarily = endorsement”
The Facebook example is just a random sampling of many on the facebook page of 55k+ likes that shows support and contribution to the community on the individual level.
Built support groups to build relevancy in real world
August 10, 2011  http://connect.mayoclinic.org/
Mayo Clinic creates an advanced social presence by integrating social into much of their outbound communication and messaging. This creates a two way conversation with their customers and constituents - and shows the community that they're dedicated to serving patient needs. They showcase internal efforts on 'Mayo Clinic Connect'. From the website: [Mayo Clinic Connect] connect[s] people who have been through the Mayo Clinic experience with others facing a similar health concern. The Mayo Clinic twitter account (@mayoclinic) has ~210K followers, and the Facebook page (/mayoclinic) has ~55K likes.
Technology changes the way we think about how we check our health, it’s in our shoes.
Now it’s a game, or good fin practices and good healthy.
The future is radical esp with RFID.
Also, it’s one thing for people to track
Products featured here: Fitbit + reporting dashboard, Jawbone UP (top right), Nike+ sensor for shoe and iphone app.
Speaking of a way to manage your future health, fitbit is like a ‘mint’ for your health insurance.
Take advantage of services and save money.
Health Care Social Media Camp - Twitter Presentation
It’s new + It’s growing;
Trust is in others
• >50% of Canadians have an account on
• 13% of online Americans use
• 17% trust marketing and advertising
• 84% trust recommendations from others like them
InsideFacebook.com (US) Feb. 2011
Pew Internet Research (US) Sept. 2011
AdAge Report 2011.
Nearly 100% of online users…
Use a web browser
Use web search
• Are you providing value through your website
• Do you have positive testimonials?
• Do you have a blog?
• Does your organization respond to email?
• If you don’t have a great product or service…
• Social Media often comes last and should.
Mayo Clinic endorses an open policy, is
responsive in the community
Mayo Clinic connects people with similar health
concerns and experiences - Support
The Mayo Clinic Connect
community posts blog articles
multiple times daily. There are
66 discussion categories on the
forum, and new topics are
posted multiple times a day.