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Getting on the Bus: A Social Media Story

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This updated version was first given to Kwantlen University's BBA and Marketing program on October 26th, 2011.

This presentation was first given June 4th, 2011 at Social Media Camp Victoria.

Published in: Technology, Business
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Getting on the Bus: A Social Media Story

  1. 1. This presentation is available now: j.mp/kempkwant
  2. 2. Getting on the Bus: A Social Media Story
  3. 3. Who is this guy?
  4. 4. No one is an island
  5. 5. Inspiration
  6. 6. and never ends. It started here...
  7. 7. Self-directed Learning
  8. 9. Love and Work
  9. 10. Enough about me...
  10. 11. It’s not this.
  11. 12. <ul><li>“ IT’S ABOUT GENERATING REVENUE </li></ul><ul><li>THROUGH SOLID MARKETING AND </li></ul><ul><li>STELLAR CUSTOMER SERVICE, JUST </li></ul><ul><li>LIKE IT’S BEEN SINCE THE </li></ul><ul><li>BEGINNING OF TIME.” </li></ul>
  12. 13. It’s more like this.
  13. 14. It’s young. It’s growing. Sources: InsideFacebook.com (US) Feb. 2011 Pew Internet Research (US) June 2011 Pew Internet Research (US) Nov. 2010 50% of Americans have an account on 13% of online Americans use 4% are using location based services like
  14. 15. Nearly 100% of online users...
  15. 17. Funnel Evolution
  16. 18. The Sales Funnel (Pre-Internet)
  17. 19. Early Social Media Funnel Hubspot.com
  18. 20. Death to the Funnel
  19. 21. The Customer Hourglass Altimeter Group - @jowyang
  20. 22. Traditional Marketing Product & Service
  21. 23. Successful Social Media Product & Service Customer Lifestyle
  22. 24. What kind of Bus?
  23. 25. It starts with Listening
  24. 26. Go Where the People Are
  25. 27. Build a Base
  26. 28. Incentivize + Social Good
  27. 29. It’s old made new again This isn’t new
  28. 30. Tech will Change Again
  29. 31. Participation is Everything
  30. 32. It’s not the numbers
  31. 33. SM Optics
  32. 34. Set expectations
  33. 35. Over deliver
  34. 36. Find, foster and activate... Brandgelists
  35. 37. Measure
  36. 38. The 5-25-70 Rule
  37. 39. Information into Intelligence
  38. 40. The HootSuite Story You never know...
  39. 41. Egypt http://news.cnet.com Scott Nelson for The New York Times internet banned
  40. 42. Japan earthquake Access to HootSuite
  41. 43. Let users drive, While you ride shotgun
  42. 44. HootSuite Crash Course
  43. 45. Measure, Analyze, Report
  44. 46. Search to Serve
  45. 47. Find Influencers
  46. 48. Save time; Schedule
  47. 49. Geo Search
  48. 50. Scale with Drafts
  49. 51. Drag & Drop
  50. 52. Bridge the Digital Divide Photo By: dkillm . Used under Creative Commons License.
  51. 53. Thank You – j.mp/kempkwant Kemp Edmonds  HootSuite, BCIT, kempedmonds.com   Twitter: @KempEdmonds & @HootBusiness hootsuite.com

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