Social Media for Artists Parts 1 & 2

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This presentation was given in two parts two weeks apart in October 2011 in conjunction with DianeFarrisGallery.com for artists interested in using social media for their own purposes.

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  • - broken stereo (listening)\n\n
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  • Social Media isn’t reinventing the wheel it’s reinventing how we interact with one another and taking us to another time. A time when asking you neighbour for a cup of sugar was the norm and we all knew who lived next door. Service is at the core of social media communications.\n
  • - the tech will change again, but the foundation is same\n\n
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  • Social Media for Artists Parts 1 & 2

    1. 1. SOCIAL MEDIA 101: FOR ARTISTS By: Kemp Edmonds
    2. 2. Today’s PlanSurvey Says!IntroductionsTop SitesThe $10/year websiteThe importance of getting your work online.
    3. 3. It’s young. It’s growing. 50% of Americans have an account on 13% of online Americans use Twitter 4% are using location based services like FourSquareSources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
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June
2011
Pew
Internet
Research
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Nov.
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    4. 4. Nearly 100% of online users:
    5. 5. The Basics of MarketingIntroductionsMarketingSocial MediaTracking Effectiveness
    6. 6. Marketing: Creating Relationships built on trustAdvertising - $Publicity - PRWord of Mouth - SocialSocial Media is one part of this mix
    7. 7. Social Media is... Sharing Information
    8. 8. If you learn one thing today
    9. 9. bit.lyShorten your linksTrack how many people click themWhere in the world were they when they clicked?What site were they on?Get a QR codeLet’s go through it...
    10. 10. Top Social Media SitesYour SiteFacebookTwitterFlickrYouTube
    11. 11. The $10/year WebsiteThis is one example of an easy buildYou may have a better exampleLet’s take a look at the basic steps for my example...
    12. 12. Sign-up & Clean-upSign up for a site at blogger.comCustomize the way it looksCreate some pages and add images of your artChoose your URL and register ($10/year)Use Google Forms. Invite contact.Let’s look at a finished example: caratiluca.com
    13. 13. It’s a social multi-phone
    14. 14. Twitter for ArtistsInteract, Reach out & Engage.Twitter Karma requires giving first.Not Social? No Worries.Schedule recurring posts about your art - HootSuiteFollow the leaders. Use your time wisely.It is one part of what you do; not everything.
    15. 15. Twitter continued...10 Twitter Tips for Artists - j.mp/10ArtTipsTwitter Guide for Artists - j.mp/artiststwitterguide
    16. 16. Flickr + YouTubeSearch Engine IndexingCreative CommonsShare and Share alikePost more reach furtherEmbed - It’s where it’s at.Let’s take a look...
    17. 17. Closing Tips...
    18. 18. Share the exceptional
    19. 19. It’s a marathon not a sprint Don’t give up
    20. 20. See you next time!This Presentation: j.mp/kempdfg101Find me online: ★ @kempedmonds ★ kempedmonds.com ★ kempedmonds@gmail.com QUESTIONS?
    21. 21. SOCIAL MEDIA 102: FOR ARTISTS By: Kemp Edmonds @kempedmonds
    22. 22. It’s a marathon not a sprint Don’t give up
    23. 23. It’s young. It’s growing. 50% of Americans have an account on 13% of online Americans use Twitter 4% are using location based services like FourSquareSources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
Research
(US)
June
2011
Pew
Internet
Research
(US)
Nov.
2010
    24. 24. Nearly 100% of online users:
    25. 25. The Basics of MarketingIntroductionsMarketingSocial MediaTracking Effectiveness
    26. 26. AgendaRecap last weekTwitter Tips + LanguageLink Shortening RevisitedCreative Commons & FlickrExerciseHootSuite Demo
    27. 27. RecapCradle to Grave tracking: Bit.ly > Google AnalyticsThe $10/year websiteManage your mailing list with MailChimpFacebook Advertising. A must try.
    28. 28. Twitter for ArtistsInteract & help others on anything.Twitter Karma requires giving first.Not Social? No Worries.Schedule recurring posts about your art - HootSuiteFollow the leaders. Use your time wisely.It is one part of what you do; not everything.
    29. 29. Twitter Language 101RT - Retweets@ - MentionsDirect Messages - Private messages like email#Hashtag - Used to group messages together
    30. 30. If you learn one thing
    31. 31. ShorteningShorten your linksTrack how many people click themWhere in the world were they when they clicked?What site were they on?Get a QR codeLet’s go through it... with j.mp/kempdfg101
    32. 32. A licensing tool for your work.License your work for non-commercial purposesGet known & get exposureLet’s exploreEmbed + share your work
    33. 33. Exercise
    34. 34. It starts with Listening
    35. 35. Go Where the People Are
    36. 36. This isn’t newIt’s old made new again
    37. 37. Tech will Change Again
    38. 38. Participation is Everything
    39. 39. It’s not the numbers
    40. 40. SM Optics
    41. 41. Set expectations
    42. 42. Successful Social Media Product & Service Customer Lifestyle
    43. 43. It’s a marathon not a sprint Don’t give up
    44. 44. HootSuiteCrash Course: Basic
    45. 45. See you next time!This Presentation: j.mp/kempdfg101Find me online: ★ @kempedmonds ★ kempedmonds.com ★ kempedmonds@gmail.com QUESTIONS?

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