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Blogging: Beyond the Post - Tips and Tactics


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This presentation was originally given in a round table setting for the Vancouver Social Media Professionals Meetup.

Blogging Beyond the Post focuses on blogging for business purposes but the tips provided can be used for many other purposes.

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Blogging: Beyond the Post - Tips and Tactics

  1. 1. Blogging:Beyond the post<br />Notes from an amateur not an expert<br />BY: Kemp Edmonds<br />
  2. 2. Rule #1: It’s a must have<br />Convincing the client should now be…<br />Ensuring someone is responsible.<br />The Languishing content challenge<br />Digital Storytelling<br />What is your number one Rule?<br />
  3. 3. Rule #2: It’s not a Web Log<br />It’s a newsletter <br />It’s digital communication<br />It’s a way to share, to be found, to grow<br />“I write my posts as letters to my future self.” – Dave Olsen (@uncleweed)<br />
  4. 4. Rule #3: Integration & Syndication<br />Twitter, Facebook, Technorati, etc.<br />Reposting on ‘expert’ communities/nings<br />LinkedIn Q&A – Discussions<br />Email Signatures<br />Cross Platform Syndication<br />
  5. 5. Essentials of the Blog<br />Analytics<br />Simple Subscription & RSS<br />Valuable UNIQUE Content<br />Regularity<br />Community<br />
  6. 6. Google Juice<br />PageRank<br />Links<br />Authentic or Black Hat Systems?<br />Analytics<br />Keyword Analysis<br />
  7. 7. Tactics for blog success<br />Inbound Links<br />Providing Value<br />Building a Network AND Connecting it<br />Make it easy to subscribe<br />Make it dead easy to comment<br />Captcha or Moderate or be an unknown blog<br />NO SPAM!<br />
  8. 8. Understanding Different Audiences<br />Posting to Twitter, Facebook, LinkedIn<br />It’s easy to post the same message/link to a post to each but one deserves special attention.<br />What are your experiences with different audiences?<br />
  9. 9. The Don’ts of Blogging for Business<br />Make your blog your press release center.<br />Let is languish or post weak content<br />Restrict comments<br />Pay an outsider to produce content<br />Express negative emotions<br />Give up<br />
  10. 10. The Do’s of Blogging for Business<br />Interesting articles related to your industry.<br />Use a more casual tone & Be real<br />Set a fixed schedule<br />Have Accountability<br />Develop a blogbrand or personality<br />Self-Host on business URL<br />
  11. 11. Thought Leader Interviews<br />Find through Twitter etc. contact<br />Research to make good questions<br />Answer your ?s Answer others ?s<br />Share Valuable insights from experts<br />Develop a connection<br />Arrange at subject’s Convenience<br />Phone, email, in-person<br />
  12. 12. The Business Development Blog<br />Building a customer base before having a Product or Service<br />Helping other entrepreneurs by sharing experience<br />Protect the important people<br />
  13. 13. Challenges<br />Accountability<br />Ego Removal<br />Understanding Audience<br />Original Content<br />Providing Value through information<br />
  14. 14. 5 Design Tips<br />Clean Design<br />Brand<br />Popular Posts<br />An About Section<br />Easy to find & use Contact info <br />
  15. 15. Formatting<br />What are your best practices?<br />
  16. 16. New Bloggers need:<br />Guidance<br />Trust Agents by: Chris Brogan<br />Encouragement<br />
  17. 17. Highlights<br />Ask questions throughout the post<br />Answering Questions on LinkedIn or anywhere<br />To make a blog post.<br />Creating blog posts based on Analytics keywords or keyword strings<br />Cross Posting and posting on specialty sites<br />Thought leader interviews<br />