Marketing campaign

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Marketing campaign

  1. 1. The Pictures<br /> After<br /> Before<br />
  2. 2. Target Audience<br />The primary target audience would be young females aged 20-35. <br />Those interested in rock music.<br />Those from a ethnic background.<br />
  3. 3. Secondary Target Audience<br />The secondary audience would be females in their late teens interested in rock pop. <br />They may attract young male audience who are interested in their genre of music who might want to be like them.<br />
  4. 4. Publicity<br />We would have our band music appear on various music channel such as MTV rock, Kerrang and VH1.<br />We would have the band support local Uk rock bands such as the Muse famous rock bands such as Green Day, Kings of Leon, Cold Play, ect.<br />Have them perform in various clubs to start building their fan base.<br />
  5. 5. Promotion<br />On there concerts and gigs they could give away free t-shirts of the bands picture. They could also giveaway samples of there music on a CD.<br />We could feature there music in a film.<br />
  6. 6. Advertising<br />We could feature their music on different rock radio stations such as Radio Caroline, Total Rock and Play rock UK.<br />We could introduce them in magazines such as Black Velvet which is a UK magazine which features a wide area of rock music, Music Emission which focuses on independent labels and artist from alternative music. After we establish a place in the UK market we could then move on to a more worldwide magazine such as Rock Around The World.<br />

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