Citizen Journalism


Moses Kemibaro, Dotsavvy Limited
Kenya ICT Board Media Workshop
23rd April 2010
Leading Thought.

 “Citizen journalists are the
 people formerly known as
 the audience," - Jay Rosen.
Citizen Journalism.

 Citizen journalism is the concept of
  members of the public playing an
  active role in the proces...
Traditional Media.

 Print, TV, and Radio.
 Monologue by design (one way).
 High operational costs.
 Specialized skill...
Social Media enables Citizen Journalism.

 Transforms monologues (one to
  many) into dialogues (many to many).
 Democra...
Global Social Media Rankings (alexa.com)

 Facebook – No. 3
 YouTube – No. 4
 Wikipedia – No. 6
 Blogger – No. 7
 MyS...
Social Media in Kenya Rankings (alexa.com)

 Facebook – No. 3
 YouTube – No. 5
 Blogger – No. 6
 Wikipedia – No. 7
 T...
Social Media is NOT just about Technology.

 Social media is content created by
  people using highly accessible and
  sc...
Social Media “Drives” Citizen Journalism.

 Reach: scalable and global.
 Accessibility: highly available and
  low cost....
The Rise of Citizen Journalism.

 People without professional
  journalism training using the Internet
  to create, augme...
Media(s) for Citizen Journalism.

 Blogs
 Wikis
 Videos
 Podcasts
 Pictures
 Forums
 Images
 Mobile
The mobile in Africa.

 Grew 550% over the last 5 years.
 Currently 350 million mobile users.
 3 in 10 Africans now hav...
The mobile in Kenya.

 Approximately 20 million mobile
  subscribers.
 Approximately 2+ million mobile
  Internet users....
Kenya mobile web top 10 rankings (Opera
SMW: Nov '09)
 facebook.com
 yahoo.com
 wikipedia.org
 bbc.co.uk
 youtube.com...
Popular Social Networks.

 Digg – News Sharing.
 Facebook, MocoSpace, MyGamma
  and MySpace – Social Utilities
 YouTube...
Kenya is “ripe” for Citizen Journalism.

 Email and SMS are popular choices
  for low-cost communications.
 Falling pric...
Kenya is ripe for Citizen Journalism.

 Email and SMS are popular choices
  for low-cost communications.
 Falling prices...
Social Media Trends (Universal McCann)

 83% watch video clips, up from 62%
 78% read blogs, up from 66%
 57% of intern...
Social Media is Global! (U/M)

 22% of social network users have
  installed a widget or applications
 55% have shared p...
Citizen Journalists break news faster!

 The death of Michael Jackson
  (Twitter)
 The US Airways plane landing in the
 ...
Building the Citizen Journalism Bridge.

 Ultimately, citizen journalism will NOT
  replace traditional journalism it is
...
Thanks! Questions?


Moses Kemibaro
Dotsavvy Limited
e: moses@dotsavvyafrica.com
t: www.twitter.com/moseskemibaro
w: www.d...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
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Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010

  1. 1. Citizen Journalism Moses Kemibaro, Dotsavvy Limited Kenya ICT Board Media Workshop 23rd April 2010
  2. 2. Leading Thought. “Citizen journalists are the people formerly known as the audience," - Jay Rosen.
  3. 3. Citizen Journalism.  Citizen journalism is the concept of members of the public playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.  The intent of this participation is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires.
  4. 4. Traditional Media.  Print, TV, and Radio.  Monologue by design (one way).  High operational costs.  Specialized skills and training.  Long bureaucratic processes.  Well-established business models.  Accountability for outputs.
  5. 5. Social Media enables Citizen Journalism.  Transforms monologues (one to many) into dialogues (many to many).  Democratizes information, transforming people from content readers into publishers.  Extremely popular since enables people to connect online for personal and business reasons.  Is growing much faster than traditional media
  6. 6. Global Social Media Rankings (alexa.com)  Facebook – No. 3  YouTube – No. 4  Wikipedia – No. 6  Blogger – No. 7  MySpace – No. 11  Twitter - No. 14  WordPress – No. 19
  7. 7. Social Media in Kenya Rankings (alexa.com)  Facebook – No. 3  YouTube – No. 5  Blogger – No. 6  Wikipedia – No. 7  Twitter – No. 9  Tagged – No. 10  Wordpress – No. 15  Nation is No. 12 & Standard No. 19
  8. 8. Social Media is NOT just about Technology.  Social media is content created by people using highly accessible and scalable publishing technologies.  Is a shift in how people discover, read and share news, information and content.  Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.  Social media changes media rules
  9. 9. Social Media “Drives” Citizen Journalism.  Reach: scalable and global.  Accessibility: highly available and low cost.  Usability: easy to use.  Recency: instantaneous responses.  Permanence: can be altered almost instantaneously.
  10. 10. The Rise of Citizen Journalism.  People without professional journalism training using the Internet to create, augment or fact-check media.  Provides independent, reliable, accurate, wide-ranging and relevant information for the General Public.  User-generated content (UGC) refers to various kinds of media content that is produced by consumers.
  11. 11. Media(s) for Citizen Journalism.  Blogs  Wikis  Videos  Podcasts  Pictures  Forums  Images  Mobile
  12. 12. The mobile in Africa.  Grew 550% over the last 5 years.  Currently 350 million mobile users.  3 in 10 Africans now have a mobile phone.  Has become the number one communications device in Africa.  But the mobile is so much more than a phone...
  13. 13. The mobile in Kenya.  Approximately 20 million mobile subscribers.  Approximately 2+ million mobile Internet users.  Highest number of page views per user on Opera Mini in Africa (525)  Opera Mini Page-view growth of 615% (Nov 08/09)  Opera Mini Unique user growth 246.2% (Nov 08/09).
  14. 14. Kenya mobile web top 10 rankings (Opera SMW: Nov '09)  facebook.com  yahoo.com  wikipedia.org  bbc.co.uk  youtube.com  gmail.com  live.com  hotmail.com  twitter.com  cnnmobile.com
  15. 15. Popular Social Networks.  Digg – News Sharing.  Facebook, MocoSpace, MyGamma and MySpace – Social Utilities  YouTube – Video Sharing  Twitter - MicroBlogging  Flickr – Photo Sharing  Blogger and Wordpress – Blogging  Wikipedia & Ushahidi - Crowdsourcing
  16. 16. Kenya is “ripe” for Citizen Journalism.  Email and SMS are popular choices for low-cost communications.  Falling prices and improving access to the Internet country-wide.  SEACOM and TEAMS cables go live  ICT Bill passed in 2009.  4+ million internet users and 18+ million mobile subscribers.  Alternative payments (M-PESA/Zap)
  17. 17. Kenya is ripe for Citizen Journalism.  Email and SMS are popular choices for low-cost communications.  Falling prices and improving access to the Internet country-wide.  SEACOM and TEAMS cables go live  ICT Bill passed in 2009.  4+ million internet users and 18+ million mobile subscribers.  Alternative payments (M-PESA/Zap)
  18. 18. Social Media Trends (Universal McCann)  83% watch video clips, up from 62%  78% read blogs, up from 66%  57% of internet users are now members of a social network  RSS consumption is growing rapidly up from 15% to 39%  Podcasts are now mainstream digital content, listened to by 48%
  19. 19. Social Media is Global! (U/M)  22% of social network users have installed a widget or applications  55% have shared photos, 22% have shared their videos, 31% have started a blog  In China 70% of internet users write a blog (42 million), USA (26 million), Philippines 66% and Mexico 60%  Social networking – Philippines 83%, Hungary 76% and Poland 76%
  20. 20. Citizen Journalists break news faster!  The death of Michael Jackson (Twitter)  The US Airways plane landing in the Hudson (Twitter).  The disputed Iranian Election (Twitter)  The Nakumatt Downtown Fire and “Makmende” (Bloggers)  Post-Election Violence (Ushahidi).
  21. 21. Building the Citizen Journalism Bridge.  Ultimately, citizen journalism will NOT replace traditional journalism it is evolving it.  Traditional journalism has already merged citizen journalism into its reporting “mix”.  The trend is to enhance traditional journalism by engaging “citizen journalists” through “user-generated content”.
  22. 22. Thanks! Questions? Moses Kemibaro Dotsavvy Limited e: moses@dotsavvyafrica.com t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com

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