Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
KENICWebinar
ChoosingADomainName&OnlineBranding
MosesKemibaro
June09,2020
KENIC Webinar | Choosing A Domain Name
WhyHaveADomainName?
Adomainnameultimatelygivesyourbrandaunique
andtransparentidenti...
KENIC Webinar | Choosing A Domain Name
AcquireADomainName
Acquire domain names for your corporate
brand as as wellas produ...
KENIC Webinar | Choosing A Domain Name
DirectNavigation
Manypeopledon’tusesearchenginesto
findawebsite-instead,theytypeint...
KENIC Webinar | Choosing A Domain Name
ChoosingADomainName
5
Choosedomainnamesthatareconsistentwithyour
brand,ratherthange...
KENIC Webinar | Choosing A Domain Name
BrandingIsKey!
Domain names are importantfor
professionalcommunicationssuchas
brand...
KENIC Webinar | Choosing A Domain Name
OtherConsiderations
Ifyoucan'tfindadomainnameyou
wantbecauseit'staken,youcanusea
do...
KENIC Webinar | Choosing A Domain Name 8
Suite 25, Upper Hill Duplex
Apartments
Upper Hill Road, Upper Hill
Nairobi, Kenya...
Upcoming SlideShare
Loading in …5
×

Choosing A .KE Domain Name & Online Branding

This a presentation on choosing a domain name and online branding that was made by panelist Moses Kemibaro from Dotsavvy as part of an inaugural webinar hosted by the Kenya Network Information Centre (KENIC)

  • Be the first to comment

  • Be the first to like this

Choosing A .KE Domain Name & Online Branding

  1. 1. KENICWebinar ChoosingADomainName&OnlineBranding MosesKemibaro June09,2020
  2. 2. KENIC Webinar | Choosing A Domain Name WhyHaveADomainName? Adomainnameultimatelygivesyourbrandaunique andtransparentidentityonlinethatconsumerscan relatetoinacontextualmanner. Kenyahasapproximately100,000.KEdomainnames foraninternetuserpopulationofover20million. Thismeansthatthereissomuchroomtogetthe domainnameyouwantandneedforyourbrand. .KEgivesyoumorechoicesfortheexactdomains youarelookingforonline. .KEgivesyourbrandauniquelyKenyanidentity .KEdomainnamesaretypicallylessexpensivethan manyinternationaldomainnamesasofthiswriting. youcanregistermoreforlessmoneyandprotect yourbrands. 2
  3. 3. KENIC Webinar | Choosing A Domain Name AcquireADomainName Acquire domain names for your corporate brand as as wellas product and/or service brands. Productand/or service brand domain names can be used for microsites and landing pages as opposed to the corporate website. This maybe required in certain instances. Use domain name aliasing to pointyour domain name(s) to a common / main domain name as a tactic to generate and consolidate organic traffic. This is a defensive strategy for your brand(s). 3
  4. 4. KENIC Webinar | Choosing A Domain Name DirectNavigation Manypeopledon’tusesearchenginesto findawebsite-instead,theytypeinthe presumedwebsite’sdomainname directlyintotheirbrowserwhichisknown as'directnavigation’. Considerthevalueofadomainnamelike kenyaairways.co.kevskenya- airways.co.keinthisinstance. Yourdomainnameshouldbepublished onALLyourofflineandonline marketingassetstoincreasedirect navigationthatdoesnotrequireyouto payfordigitaladstodrivetraffic. 4
  5. 5. KENIC Webinar | Choosing A Domain Name ChoosingADomainName 5 Choosedomainnamesthatareconsistentwithyour brand,ratherthangenericones. Brandeddomainnameshavemorevalueand consumerrecognitionthangenericdomainnames. Googlealsoranksyouhigherifyourbrandnameis containedinyourdomainname. Keywordsinyourdomainnameisasignalthatsearch enginesusetorankyourwebsite. Acquiredomainnamesthatareshorterinlengthand moreconciseforbetterbrandmemorabilitywhen peopleneedtoaccessyourwebsiteorwanttosendan email. Avoidhyphensandnumbersinyourdomainnames. Lookfordomainnamesthatareeasytotypeand pronounce.
  6. 6. KENIC Webinar | Choosing A Domain Name BrandingIsKey! Domain names are importantfor professionalcommunicationssuchas brandedemailaddresses and websites. Considerreceiving aproposalfroma gmailemoladdressversusanemail addresswithapersonalizedor brandeddomainname- whichone wouldyou takemore seriously? Whenregistering adomainname, ensure thatyou donotfallfoulofany trademarkissues orintellectual propertylaws- thisisimportantasthe consequencescanbesevere! 6
  7. 7. KENIC Webinar | Choosing A Domain Name OtherConsiderations Ifyoucan'tfindadomainnameyou wantbecauseit'staken,youcanusea domainnamebrokeragetoacquireit. It’salsopossibletousedomainname exchangesormarketplacestotradein pre-registereddomainnames-also knownasthedomainnamesecondary market. Normally,domainnamesacquired usingtheaboveapproachesusually haveasignificantpremium. 7
  8. 8. KENIC Webinar | Choosing A Domain Name 8 Suite 25, Upper Hill Duplex Apartments Upper Hill Road, Upper Hill Nairobi, Kenya +254.20.8077108/9 (tel) +254.736.796505 (mob) facebook.com/dotsavvy @dotsavvy info@dotsavvyafrica.com ReachUsAt Our Nairobi Offices

×