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Before	
  You	
  Start	
  
Your	
  Startup	
  
	
  
A	
  Primer	
  For	
  Aspiring	
  
Entrepreneurs	
  In	
  
Kenya	
  	
  
	
  
Moses	
  Kemibaro	
  
26th	
  September	
  2013	
  
A	
  li7le	
  bit	
  about	
  me…	
  
•  Award	
  winning	
  TechBlogger	
  @	
  
MosesKemibaro.com	
  
•  Founder	
  &	
  Strategic	
  Advisor	
  at	
  
Dotsavvy,	
  an	
  Award-­‐winning	
  Digital	
  
Agency	
  established	
  in	
  Kenya	
  10	
  years	
  
ago	
  
•  Producer	
  of	
  PIVOT	
  East	
  2013	
  –	
  East	
  
Africa’s	
  Premiere	
  Mobile	
  Startups	
  
CompeSSon	
  
•  Sales	
  Director	
  for	
  Africa	
  at	
  InMobi,	
  a	
  
leading	
  global	
  mobile	
  ad	
  network	
  in	
  
2012	
  
•  Founding	
  Regional	
  Manager	
  at	
  Dealfish	
  
East	
  Africa	
  (Now	
  OLX	
  Kenya)	
  for	
  online	
  
classifieds	
  in	
  2010	
  &	
  2011	
  
Ideas	
  are	
  nothing	
  without	
  
execuSon	
  
Everyone	
  has	
  good	
  ideas,	
  the	
  
difference	
  is	
  those	
  who	
  get	
  them	
  
done	
  and	
  those	
  who	
  don’t.	
  
Learn	
  to	
  earn	
  
Then,	
  make	
  the	
  leap	
  
There	
  is	
  no	
  such	
  thing	
  as	
  a	
  
mature	
  market	
  
Just	
  ask	
  Safaricom	
  to	
  share	
  some	
  ideas	
  
on	
  how	
  this	
  works	
  –	
  everything	
  is	
  up	
  for	
  
disrupSon,	
  EVERYTHING,	
  even	
  
Safaricom	
  themselves!	
  
Your	
  idea(s)	
  are	
  NOT	
  unique	
  
Do	
  your	
  homework.	
  Scope	
  out	
  the	
  
compeSSon	
  in	
  Kenya	
  and	
  beyond.	
  
There	
  is	
  almost	
  always	
  nothing	
  new	
  
under	
  the	
  stars!	
  
Don’t	
  burn	
  your	
  bridges	
  
You	
  could	
  need	
  them	
  later	
  on	
  
Don’t	
  fall	
  in	
  love	
  with	
  your	
  first	
  
business	
  idea	
  	
  
The	
  more	
  business	
  ideas	
  you	
  have	
  
the	
  be7er	
  they	
  get	
  
Nothing	
  succeeds	
  like	
  the	
  look	
  of	
  
success	
  
Fake	
  it	
  Sll	
  you	
  make	
  it(?)	
  
Field	
  test	
  before	
  placing	
  the	
  big	
  
bet(s)	
  
Its	
  low	
  cost	
  and	
  low	
  risk	
  
Fish	
  where	
  the	
  fish	
  are	
  
Use	
  market	
  segmentaSon	
  and	
  the	
  
80/20	
  rule,	
  always!	
  
Seek	
  co-­‐founders	
  who	
  
complement	
  you	
  
Spread	
  the	
  skill	
  base	
  as	
  your	
  startup	
  
needs	
  it	
  
Leaders	
  are	
  not	
  born,	
  they	
  are	
  
made	
  
Acquire	
  skills	
  beyond	
  your	
  comfort	
  
zone(s)	
  
If	
  you	
  fail	
  to	
  plan,	
  you	
  plan	
  to	
  fail	
  
Think	
  business	
  plans	
  and	
  the	
  lean	
  
canvas	
  	
  
Investors	
  in	
  Kenya	
  tend	
  to	
  invest	
  
at	
  the	
  NSE	
  and	
  buy	
  real	
  estate	
  	
  
Therefore,	
  think	
  it	
  through,	
  why	
  your	
  
startup	
  instead?	
  	
  
Investors	
  invest	
  in	
  businesses	
  
and	
  NOT	
  business	
  concepts	
  
Build	
  a	
  working	
  business	
  that	
  needs	
  
investment	
  to	
  grow	
  and	
  not	
  just	
  to	
  
start,	
  ideally	
  
Don’t.	
  Get.	
  Screwed.	
  By.	
  
Investors!	
  
They	
  are	
  “in	
  it	
  to	
  win	
  it”,	
  just	
  like	
  you,	
  
remember	
  that	
  –	
  nothing	
  personal,	
  
just	
  business	
  as	
  usual	
  
Is	
  your	
  startup	
  idea	
  globally	
  
scalable?	
  	
  
Think	
  Global,	
  Start	
  Local	
  	
  
(HINT:	
  Its	
  worth	
  it!)	
  
Winning	
  a	
  startup	
  compeSSon	
  does	
  
NOT	
  mean	
  your	
  startup	
  is	
  viable	
  as	
  a	
  
business	
  
This	
  is	
  the	
  biggest	
  wake	
  up	
  call	
  for	
  you.	
  
CompeSSons	
  do	
  NOT	
  make	
  a	
  business,	
  
Bub!	
  Real	
  paying	
  customers	
  do!	
  J	
  
Barriers	
  to	
  entry	
  are	
  incredibly	
  
low.	
  Really	
  low.	
  Just	
  do	
  it!	
  
Never	
  in	
  the	
  history	
  of	
  Kenya	
  has	
  it	
  
been	
  easier	
  to	
  start	
  a	
  startup.	
  
Everything	
  you	
  could	
  need	
  is	
  available.	
  
Seriously!	
  
The	
  world	
  is	
  your	
  talent	
  pool	
  
Outsource	
  globally	
  if	
  you	
  can’t	
  get	
  
things	
  done	
  locally	
  to	
  world-­‐class	
  
standards	
  –	
  its	
  like	
  being	
  in	
  the	
  global	
  
champions	
  league,	
  mate!	
  
The	
  very	
  best	
  talent	
  tends	
  to	
  be	
  
very	
  shy	
  
It	
  could	
  be	
  right	
  under	
  your	
  nose	
  so	
  
look	
  really	
  hard	
  as	
  it	
  could	
  mean	
  
success	
  or	
  failure	
  for	
  your	
  startup	
  
Prepare	
  to	
  work	
  really	
  really	
  
hard!	
  
Its	
  a	
  lot	
  harder	
  to	
  execute	
  than	
  you	
  
think!	
  FOCUS	
  is	
  key…	
  
Thinking	
  out	
  of	
  the	
  box	
  is	
  very	
  
cliché	
  
More	
  importantly,	
  BE	
  unconvenSonal	
  
and	
  ACT	
  out	
  of	
  the	
  box!	
  
Tenacity	
  is	
  the	
  fuel	
  to	
  make	
  your	
  
startup	
  succeed	
  
Startups	
  are	
  NOT	
  for	
  everyone.	
  Be	
  
prepared	
  to	
  fail	
  even	
  when	
  you	
  did	
  
all	
  you	
  could	
  to	
  make	
  it	
  succeed	
  	
  
Blog	
  what	
  you	
  love,	
  love	
  what	
  
you	
  blog	
  
Blogging	
  is	
  one	
  of	
  the	
  most	
  inexpensive	
  
ways	
  of	
  building	
  brand	
  visibility	
  for	
  your	
  
startup.	
  Just	
  ask	
  37Signals.	
  	
  
Build	
  A	
  Brain	
  Trust	
  
Experienced	
  and	
  Inexperienced	
  
Entrepreneurs	
  will	
  help	
  you	
  know	
  
what	
  to	
  do	
  when	
  you	
  need	
  it	
  most	
  
Murphys	
  Law	
  Happens	
  
What	
  can	
  go	
  wrong	
  will	
  go	
  wrong	
  –	
  
trust	
  me	
  on	
  this	
  one!	
  
Miracles	
  do	
  happen	
  in	
  startups	
  –	
  
honest	
  to	
  God	
  
When	
  they	
  do	
  happen,	
  be	
  very	
  very	
  
thankful!	
  
Delegate	
  or	
  go	
  mad	
  
Running	
  a	
  2	
  startup	
  oupit	
  not	
  same	
  
as	
  running	
  a	
  20	
  person	
  business	
  
Business	
  is	
  Personal	
  
Friends	
  and	
  Family	
  will	
  give	
  you	
  liq-­‐
off.	
  Referrals	
  will	
  keep	
  the	
  business	
  
coming	
  in	
  
Ya	
  go7a	
  hustle	
  some…	
  
Sell	
  like	
  your	
  life	
  depends	
  on	
  it.	
  True	
  
story!	
  
The	
  fishing	
  is	
  best	
  where	
  few	
  
dare	
  to	
  go	
  
Learn	
  to	
  be	
  daring	
  –	
  you	
  may	
  actually	
  
win.	
  Nothing	
  ventured,	
  nothing	
  
gained.	
  	
  
Your	
  Health	
  and	
  Wellbeing	
  is	
  more	
  
important	
  than	
  your	
  startup	
  
Your	
  family,	
  your	
  life,	
  etc	
  is	
  
EVERYTHING!	
  
Talk	
  to	
  me…	
  
Moses	
  Kemibaro	
  
e:	
  moses@moseskemibaro.com	
  
b:	
  www.moseskemibaro.com	
  	
  
t:	
  @moseskemibaro	
  
	
  

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Before You Start Your Startup in Kenya - Moses Kemibaro

  • 1. Before  You  Start   Your  Startup     A  Primer  For  Aspiring   Entrepreneurs  In   Kenya       Moses  Kemibaro   26th  September  2013  
  • 2. A  li7le  bit  about  me…   •  Award  winning  TechBlogger  @   MosesKemibaro.com   •  Founder  &  Strategic  Advisor  at   Dotsavvy,  an  Award-­‐winning  Digital   Agency  established  in  Kenya  10  years   ago   •  Producer  of  PIVOT  East  2013  –  East   Africa’s  Premiere  Mobile  Startups   CompeSSon   •  Sales  Director  for  Africa  at  InMobi,  a   leading  global  mobile  ad  network  in   2012   •  Founding  Regional  Manager  at  Dealfish   East  Africa  (Now  OLX  Kenya)  for  online   classifieds  in  2010  &  2011  
  • 3. Ideas  are  nothing  without   execuSon   Everyone  has  good  ideas,  the   difference  is  those  who  get  them   done  and  those  who  don’t.  
  • 4. Learn  to  earn   Then,  make  the  leap  
  • 5. There  is  no  such  thing  as  a   mature  market   Just  ask  Safaricom  to  share  some  ideas   on  how  this  works  –  everything  is  up  for   disrupSon,  EVERYTHING,  even   Safaricom  themselves!  
  • 6. Your  idea(s)  are  NOT  unique   Do  your  homework.  Scope  out  the   compeSSon  in  Kenya  and  beyond.   There  is  almost  always  nothing  new   under  the  stars!  
  • 7. Don’t  burn  your  bridges   You  could  need  them  later  on  
  • 8. Don’t  fall  in  love  with  your  first   business  idea     The  more  business  ideas  you  have   the  be7er  they  get  
  • 9. Nothing  succeeds  like  the  look  of   success   Fake  it  Sll  you  make  it(?)  
  • 10. Field  test  before  placing  the  big   bet(s)   Its  low  cost  and  low  risk  
  • 11. Fish  where  the  fish  are   Use  market  segmentaSon  and  the   80/20  rule,  always!  
  • 12. Seek  co-­‐founders  who   complement  you   Spread  the  skill  base  as  your  startup   needs  it  
  • 13. Leaders  are  not  born,  they  are   made   Acquire  skills  beyond  your  comfort   zone(s)  
  • 14. If  you  fail  to  plan,  you  plan  to  fail   Think  business  plans  and  the  lean   canvas    
  • 15. Investors  in  Kenya  tend  to  invest   at  the  NSE  and  buy  real  estate     Therefore,  think  it  through,  why  your   startup  instead?    
  • 16. Investors  invest  in  businesses   and  NOT  business  concepts   Build  a  working  business  that  needs   investment  to  grow  and  not  just  to   start,  ideally  
  • 17. Don’t.  Get.  Screwed.  By.   Investors!   They  are  “in  it  to  win  it”,  just  like  you,   remember  that  –  nothing  personal,   just  business  as  usual  
  • 18. Is  your  startup  idea  globally   scalable?     Think  Global,  Start  Local     (HINT:  Its  worth  it!)  
  • 19. Winning  a  startup  compeSSon  does   NOT  mean  your  startup  is  viable  as  a   business   This  is  the  biggest  wake  up  call  for  you.   CompeSSons  do  NOT  make  a  business,   Bub!  Real  paying  customers  do!  J  
  • 20. Barriers  to  entry  are  incredibly   low.  Really  low.  Just  do  it!   Never  in  the  history  of  Kenya  has  it   been  easier  to  start  a  startup.   Everything  you  could  need  is  available.   Seriously!  
  • 21. The  world  is  your  talent  pool   Outsource  globally  if  you  can’t  get   things  done  locally  to  world-­‐class   standards  –  its  like  being  in  the  global   champions  league,  mate!  
  • 22. The  very  best  talent  tends  to  be   very  shy   It  could  be  right  under  your  nose  so   look  really  hard  as  it  could  mean   success  or  failure  for  your  startup  
  • 23. Prepare  to  work  really  really   hard!   Its  a  lot  harder  to  execute  than  you   think!  FOCUS  is  key…  
  • 24. Thinking  out  of  the  box  is  very   cliché   More  importantly,  BE  unconvenSonal   and  ACT  out  of  the  box!  
  • 25. Tenacity  is  the  fuel  to  make  your   startup  succeed   Startups  are  NOT  for  everyone.  Be   prepared  to  fail  even  when  you  did   all  you  could  to  make  it  succeed    
  • 26. Blog  what  you  love,  love  what   you  blog   Blogging  is  one  of  the  most  inexpensive   ways  of  building  brand  visibility  for  your   startup.  Just  ask  37Signals.    
  • 27. Build  A  Brain  Trust   Experienced  and  Inexperienced   Entrepreneurs  will  help  you  know   what  to  do  when  you  need  it  most  
  • 28. Murphys  Law  Happens   What  can  go  wrong  will  go  wrong  –   trust  me  on  this  one!  
  • 29. Miracles  do  happen  in  startups  –   honest  to  God   When  they  do  happen,  be  very  very   thankful!  
  • 30. Delegate  or  go  mad   Running  a  2  startup  oupit  not  same   as  running  a  20  person  business  
  • 31. Business  is  Personal   Friends  and  Family  will  give  you  liq-­‐ off.  Referrals  will  keep  the  business   coming  in  
  • 32. Ya  go7a  hustle  some…   Sell  like  your  life  depends  on  it.  True   story!  
  • 33. The  fishing  is  best  where  few   dare  to  go   Learn  to  be  daring  –  you  may  actually   win.  Nothing  ventured,  nothing   gained.    
  • 34. Your  Health  and  Wellbeing  is  more   important  than  your  startup   Your  family,  your  life,  etc  is   EVERYTHING!  
  • 35. Talk  to  me…   Moses  Kemibaro   e:  moses@moseskemibaro.com   b:  www.moseskemibaro.com     t:  @moseskemibaro