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Vicky Wells, "Book to E-Book: What You Should Know about Electronic Rights"--AAUP10

Presentation by Vicky Wells, Director of Contracts and Subsidiary Rights, University of North Carolina Press given at the AAUP Annual Conference 2010.

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Vicky Wells, "Book to E-Book: What You Should Know about Electronic Rights"--AAUP10

  1. 1. Association of American University Presses Salt Lake City June 19, 2010
  2. 2. Ebooks are an expanding source of income <ul><li>Sales </li></ul><ul><li>Licensing </li></ul>
  3. 3. Ebook Sales <ul><li>NetLibrary – owned by Ebsco as of March 17, 2010 </li></ul><ul><li>Overdrive </li></ul><ul><li>Follett </li></ul><ul><li>Ebrary </li></ul><ul><li>Ebooks Corp (Australia) </li></ul>
  4. 7. Burgeoning Consumer Market <ul><li>Amazon Kindle </li></ul><ul><li>Sony Reader </li></ul><ul><li>Barnes & Noble Nook </li></ul><ul><li>Borders Kobo and Libre eBook Libre Pro </li></ul><ul><li>Apple iPad </li></ul><ul><li>Google Edition </li></ul>
  5. 9. What earnings will Google Editions bring?
  6. 11. E-book Database Licensing <ul><li>Questia – owned by Gale - Cengage as of January 28, 2010 </li></ul><ul><li>Ebrary </li></ul><ul><li>EBL/Ebooks Corp Library </li></ul><ul><li>MyiLibrary </li></ul><ul><li>Alexander Street Press </li></ul><ul><li>ProQuest </li></ul><ul><li>Ebsco </li></ul>
  7. 12. More questions than answers… <ul><li>Contractual e-rights assigned? </li></ul><ul><li>Third-party content e-rights? </li></ul><ul><li>Digital files available? </li></ul><ul><li>Pricing and discounts? </li></ul>
  8. 14. <ul><li>Primary right… </li></ul><ul><li>to publish in print form and </li></ul><ul><li>in all media, i.e., e-book </li></ul><ul><li>Subsidiary Right… </li></ul><ul><li>to license e-books </li></ul><ul><li>for access within a database </li></ul>
  9. 15. <ul><li>ARTICLE II. CONDITIONS OF PUBLICATION </li></ul><ul><li>Extent of the Press's License . </li></ul><ul><li>The Author grants and assigns exclusively to the Press for the full term of any copyright the copyright in the Work, namely, all rights to print, publish, reproduce, display publicly, and sell the Work in all forms, languages, and media throughout the world , and the exclusive right on the Author's behalf to license, sell, or otherwise dispose of the following subsidiary rights in the Work: paperbound editions; reprint editions, both clothbound and paperbound; first and second serial, syndication, anthology, and digest; book club; foreign publication and translation; dramatic, motion picture, documentary, and television; mechanical, audio, and visual reproduction; inclusion in electronic storage and retrieval systems; production, publication, and exhibition in computer software; and any other rights not specifically enumerated in any media and technology now known or hereafter invented . </li></ul>
  10. 17. How will you share e-book income with your authors? <ul><li>Sales income? </li></ul><ul><li>Licensing royalties? </li></ul>
  11. 18. Publishers Lunch, April 29, 2010 Scott Turow was formally elected president of the Authors Guild, taking over from Roy Blount, who served for four years. Blount's advice: &quot;See this Google thing through, make sure Amazon doesn't take over the book industry, find out why e-book royalty rates are so shamefully low , and keep the digital pirates at bay. The rest should take care of itself.&quot;
  12. 19. <ul><li>ARTICLE IV. ROYALTIES, SUBSIDIARY RIGHTS, AND SETTLEMENT OF ACCOUNTS </li></ul><ul><li>B. Digital editions and databases. </li></ul><ul><li>The Press agrees to pay the Author __% of the net proceeds derived from the sale and/or license of digital rights in the Work. </li></ul>
  13. 20. <ul><li>How to price ebooks? </li></ul><ul><li>Based on cloth price? Paperback price? Percentage of either? Flat price? </li></ul><ul><li>Library versus consumer sales: </li></ul><ul><li>One price or distinct prices? </li></ul>
  14. 21. Vendor Pricing and Discount Strategies <ul><li>Current Model: Amazon and other ebook vendors negotiate a discount and pay on the publisher’s list price. Vendors may offer reduced prices to the consumer. </li></ul><ul><li>Agency Model: Apple takes 30% commission based on publisher’s set price. Rules govern the set pricing of classes of books. </li></ul>
  15. 22. Licensing issues to consider: <ul><li>Limit term of the agreement </li></ul><ul><li>Income based on perpetual access (sale) or limited access (license) </li></ul><ul><li>Understand contract terms </li></ul><ul><li>Approval of assignment </li></ul>
  16. 23. Tracking Ebooks in your database <ul><li>Ebook decision – yes or no </li></ul><ul><li>Permissions – all approved or delete all or just specific images </li></ul><ul><li>Pricing and ISBN’s </li></ul><ul><li>Vendors – metadata and file submissions </li></ul>
  17. 26. Vicky Wells Director of Contracts and Subsidiary Rights University of North Carolina Press

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Presentation by Vicky Wells, Director of Contracts and Subsidiary Rights, University of North Carolina Press given at the AAUP Annual Conference 2010.

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