A quick fire workshop from our conversion expert Kelvin Newman will examine how very simple and often small website changes can have a significant effect on behaviour and therefore influencing the purchase journey. Expect to leave the workshop with quick wins that can boost conversion through behavioural economics.
18. the tendency to believe
data that agrees with their
expectations and to
disbelieve, discard, or
downgrade data that
appear to conflict with
those expectations
20. limits a person to using an
object only in the way it is
traditionally used
21. Hyperbolic
Discounting
Text
Identity Photogr@phy
22. the tendency for people to
have a stronger
preference for more
immediate payoffs
relative to later payoffs,
where the tendency
increases the closer to the
present both payoffs are