Presented at PodCamp Nashville 2
"Some of the best things in life creep up on you. Kelly Stewart worked a year to break into social networking, build street cred, and to intentionally create buzz around his new media endeavors. However, quietly under the radar (and outside of premeditation) his outdoor club Nashville Hiking Meetup was building at an incredible rate. In summer 2008 he realized this little club had become the connected, energized social network that new media douchebags dream of. Hear lessons learned and the potential pitfalls of calculated (versus accidental) social networks."