@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1nuTW0Q

This is a story about
a noise:value ratio that has gotten out of whack. @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/Up2Gt

Editorial voices are outnumbered by
public relations professionals by almost 5:1 http://frc.tl/1qc14fR @KelseyLibert, @RyMcGonagill, www.Frac.tl

http://frc.tl/1mrxZgH @KelseyLibert, @RyMcGonagill, www.Frac.tl “Many
[PR professionals] have a misunderstanding when it comes to the difference between advertorial and guest posts.” – Gigaom.com “Too many submissions we get are clearly just pitches for a company, attempting to masquerade as thought pieces, a press release dressed as a guest post.” – TechCrunch.com “Over time [guest blogging] has become a more and more spammy practice.” – Matt Cutts

Our Research
@KelseyLibert,

We interviewed over 500 writers,
editors, and publishers. Image Credit: http://frc.tl/1pXwPw9 @KelseyLibert, @RyMcGonagill, www.Frac.tl

This Is Their Story
@KelseyLibert,

Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert,@RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/TBxFBj

The majority of people you’re
pitching only write ONE STORY per day. Image Credit: http://frc.tl/1n2DRL4 @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

Image Credit: http://frc.tl/1kf24uz @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tl

Although most writers publish one
story per day, 44% of them get pitched a minimum of TWENTY TIMES per day. @KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/TByPNb

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tl

Although writers are inundated with
pitches, only 11% often write a story based on content that was sent through a pitch.

However, 45% said sometimes, so
there is an opportunity for change. Image Credit: http://frc.tl/1pdIwhX @KelseyLibert, @RyMcGonagill, www.Frac.tl

Your Strategy Lesson @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

Image Credit: http://frc.tl/SIrBGl @KelseyLibert, @RyMcGonagill,
www.Frac.tl

STOP spamming writers with poorly
matched assets. Instead, collaborate on mutually beneficial ideas. Image Credit: http://frc.tl/1n2EWCF @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1rIug1F

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1j993LC

Your Networking Lesson @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tl

64% of writers think it
is of some importance that you establish a personal connection before pitching. Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl

Use Twitter as a platform
to socialize with your prospects weeks prior to the pitch. Engage in blog posts. Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

Image Credit: http://frc.tl/1o6SCSr @KelseyLibert, @RyMcGonagill,
www.Frac.tl

Put down your cell phone.
Stop spamming on social media. Start writing sincere emails to the best-fit person for your campaign. Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl

Use a CRM such as
BuzzStream to manage your relationships. Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl

Your Pitch Lesson @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

What time of day do
you want to be pitched? @KelseyLibert, @RyMcGonagill, www.Frac.tl

Use a pre-scheduling tool to
send your emails in the early morning hours. Image Credit: http://frc.tl/1nuKeso @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tl

88% of writers prefer a
pitch be less than 200 words. Check your word count before sending. Image Credit: http://frc.tl/1uNnHds @KelseyLibert, @RyMcGonagill, www.Frac.tl

Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill,
www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tl

Test your subject lines in
your inbox. What stands out? The golden rule is 45-65 characters. @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill,
www.Frac.tl

An overwhelming number said they
want a subject line that is: • Direct • Concise • Descriptive • Includes keywords relevant to the writer’s beat Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://www.pinterest.com/pin/75364993733755783/

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

@KelseyLibert, @RyMcGonagill www.Frac.tl

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

• Do your research. •
Know the publication. • Be relevant. • Make it newsworthy. • Know my beat. • Don’t use all caps. • Be personal. • Be concise. • Don’t cold call. • Does it fit my beat? • Use spellcheck. • No giant attachments. • Don’t pitch on social media. • Know my audience. • Avoid phony friendliness. • Get my name right. • Avoid the fluff. • Tailor your subject lines. • Die in a fire. @KelseyLibert,Image Credit: http://frc.tl/VTh6SP

Image Credit: http://frc.tl/1k5uTLo @KelseyLibert, @RyMcGonagill,
www.Frac.tl “If I don't respond it's because I'm not interested. If I am interested, I will email you back.” – NationalJournal.com “1) Don't send multiple emails and follow-ups. 2) Don't follow up your email with a call.” – Parents.com “Do not call me 5 minutes later to follow up.” – Geek.com “Don't follow up so many times. If we're not interested, we're not interested.” – OutOfThePastBlog.com “Unless I contact you asking for more information, don't follow up 2 and 3 times asking if I'm going to write about the story you sent me.” – TheGoodWineGuru.com

@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG

• Breaking news • Exclusive
research • Emotional stories • Timeliness • Relevance • Data • New hook • A story • Interview opportunities • Data visualizations • Useful information • Innovative • Interesting analysis • Storytelling • Well-researched • Meets editorial mission • Original content • Solutions to problems • Engaging • Amusing • Useful insights • Humor • Unique angles • High-quality graphics @KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1zkwgzt

Research by Kelsey Libert, www.Frac.tl
http://frac.tl/publisher-feedback/

Leverage The Science Behind Great
Content. Research by Kelsey Libert, www.Frac.tl