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4 Pillars of Content      Marketing        Kelsey Abbgy         Anne Beulac        Natalie Emro      Lindsey Kussmaul     ...
“3 Pillars”
Content Marketing• Narrative form of marketing• Focuses on consumer’s needs• Provides consumers with useful  information t...
Pillar 1: Context• Basis for branding and message relevance • Integrates elements of an organization’s    brand  • Creates...
Pillar 2: Channel• Distributes messages • Employs variety of conduits • Encompasses a wide range of formats • Delivered vi...
Pillar 3: Connections• Encourages engagement and builds  relationships over time • Creates bait to lure participants in on...
Pillar 4: Commerce• Supports sales at every step of   the buying  process  • View commerce options broadly  • Know buying ...
Clickz•`
Content marketing
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Content marketing

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Content marketing

  1. 1. 4 Pillars of Content Marketing Kelsey Abbgy Anne Beulac Natalie Emro Lindsey Kussmaul Alyssa Morse
  2. 2. “3 Pillars”
  3. 3. Content Marketing• Narrative form of marketing• Focuses on consumer’s needs• Provides consumers with useful information to aid in purchase decisions• Entertaining and not deceptive
  4. 4. Pillar 1: Context• Basis for branding and message relevance • Integrates elements of an organization’s brand • Creates backdrop for conveying story • Supplies the place where content appears
  5. 5. Pillar 2: Channel• Distributes messages • Employs variety of conduits • Encompasses a wide range of formats • Delivered via a variety of devices
  6. 6. Pillar 3: Connections• Encourages engagement and builds relationships over time • Creates bait to lure participants in on other platforms • Enables readers to forward and share information • Places content on a mixture of platforms
  7. 7. Pillar 4: Commerce• Supports sales at every step of the buying process • View commerce options broadly • Know buying is no longer just the purchase • Allow prospects to close the deal the way they want to, when they want to
  8. 8. Clickz•`

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