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"Case presented at Apestaartjaren 4.2: a platform about youth and new media"
In August 2012 the Red Devils launched "The Challenges" Campaign together with communication agency Boondoggle & personality agency Bonka Circus. It's a pact between players and fans. Before every match related to the World Cup 2014 the players challenge the fans to support them in a unique way. “Color the country red”, for instance.
Social Media Consultant Kelly Wouters regularly works together with the 2 agencies behind this campaign. This presentation will clarify how social media can enable youth engagement & involvement.