T Buff - BEN event - Going global


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Presentation from Going Global event at Bristol Zoo on 23rd February

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T Buff - BEN event - Going global

  1. 1.
  2. 2. Strategy Into Practice<br /><ul><li>Background on CM Group
  3. 3. A cunning plan
  4. 4. How we got started
  5. 5. What was easy / What was hard
  6. 6. What I’d do differently</li></li></ul><li>Background on CM Group<br />Founded January 2000<br />70 full time staff<br />Microsoft Gold Certified Partner<br />Based in UK with US offices<br />Microsoft Premier Vendor (top 200/20,000)<br />Three integrated divisions:<br />Content Master<br />CM Consulting<br />CM Luminosity<br />
  7. 7. CM Group in the Life of New Technologies<br />The latest innovative technology harnessed for the fast, effective, low cost production of eLearning, either in-house by client or by CM <br />.Net 3.5 bespoke software development <br />Systems integration<br />Mobile applications<br />SQL database / SharePoint <br />Security solutions, architecture, infrastructure<br />Educational and training needs <br />eLearning technical consulting, etc<br />Web reference sites, best practice<br />Multimedia & animations<br />Simulations<br />Learning portals<br />Classroom training materials<br />Assessment and certification<br />eLearning<br />Official training curricula<br />Mobile delivery<br />Usage in the market<br />30 + Books <br />Product documentation<br />White papers, case studies<br />Magazine and online articles<br />Mobile reference materials<br />Release to<br />Market<br />Inception<br />Trial<br />Field <br />Trials<br />Innovators<br />Time<br />
  8. 8. CM Luminosity<br />...........Developing and implementing an eLearning strategy<br />
  9. 9. MajorCustomers<br />
  10. 10. What our Clients think of us Recent quotes from clients (within the last 12 months)<br />“I am delighted to say that your solutions are extremely innovative and cost effective and due to the expertise and dedication of your team, our project was delivered within budget and to tight timescales”<br />“We have found your approach extremely refreshing and I look forward to working with your team in future projects”<br /> “I wanted to express to you just how impressed I have been with your team during our recent project”<br /> “The ROI equation means that our investment will pay for itself in months rather than years”<br />“Collaborative features provide a powerful infrastructure enabling co-operation and review”<br />“We’re now able to use eLearning for areas where it just wasn’t practicable before”<br />“The support is top class!”<br />“The tailored solution and new strategies we have adopted, due to your recommendations, have resulted in a considerable cost saving to the organisation and have enabled us to substantially improve the quality and effectiveness of the training and development materials we provide to staff”.<br /> “Overall everything has gone really well and the ongoing support from CM Group is excellent – you always respond to any issues we have and do so very promptly and to a high level”<br /> “With CM, we have access to people who have years of experience in actually designing and creating eLearning”<br />“Throughout the project your team have always conducted themselves with the utmost professionalism and continue to provide us with ongoing expert advice to help us continue to improve our strategies”<br />“Our lecturers can very easily master the tool and then focus on creating high quality courses”<br />
  11. 11. Strategic Direction - DO<br />1. Have a clear reason for going overseas<br />Sales<br />Economies of scale<br />Cost savings<br />2. Have an element of strategic competitive advantage<br />Cost structure, design, skilled staff, patents/IPR, knowledge base, brand.............<br />3. Have the resources that you need available<br />
  12. 12. Strategic Direction - DON’T<br />Don’t do it for vanity<br />Don’t do it on a whim<br />Don’t do it in desperation<br />Don’t do it without planning<br />
  13. 13. How We Got Started<br />We possessed rare skills - Rare but not unique<br />Large key customer<br />Got us started<br />Covered our entry costs<br />Reference site<br />Basis of growth<br />Cost advantage (exchange rate) – temporary<br />High working capital, low capital investment<br />
  14. 14. What Was Easy?<br />Developing existing customer relationship<br />Delivering our services<br />Meeting local compliance regulations<br />Getting paid<br />
  15. 15. What Was Hard?<br />Insurances<br />Visas for our staff<br />Time differences<br />Being the foreigner<br />.....differentiating against other off shore vendors<br />
  16. 16. What Was Hard?<br />Winning additional customers<br />Beating local competition<br />Recruiting good local staff<br />Managing exchange risks<br />
  17. 17. What I’d Do Differently<br />More effort into getting more customers, earlier<br />Sometimes turn business away<br />Employ more local staff<br />
  18. 18. Contact Us<br />Tim Buff, Managing Director CM Group Ltd<br />Web: www.cm-group.co.uk<br />Email: info@cm-group.co.uk<br />Phone:<br />(UK): 01454 269222<br />(US): +001 425 274 1970 <br />