Intro presentation - Martin Coulthard

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BEN event - 23rd March 2010 - Protecting your competitive position

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Intro presentation - Martin Coulthard

  1. 1. tech business events to connect + inform + inspire
  2. 2. Patent or Be Damned ? protecting your competitive position The Innovation Centre, Bath 6-9pm, 23 March 2010 sponsored by and supported by
  3. 3. Practicalities <ul><li>Phones off </li></ul><ul><li>Emergency exits </li></ul>
  4. 4. This evening’s programme 6:45-8:15 Speakers 1 Introduction Martin Coulthard BEN 2 Are patents right for you? Dr Gillian Whitfield Astrum IP 3 Finding the right strategic balance – an entrepreneur’s view Bruce Brain Vysiion 4 Patents - do they really work for smaller tech businesses? Andrew Allan-Jones Bond Pearce 5 An investor’s perspective on IP Martin Rowland Lloyds Development Capital 8:15-8:30 Q&A 8:30-9:00 More networking
  5. 5. IP or strategy? <ul><li>patents </li></ul><ul><li>trademarks </li></ul><ul><li>copyright </li></ul><ul><li>designs </li></ul><ul><li>secrecy (know how) </li></ul><ul><li>sticky/lock-in products </li></ul><ul><li>continual improvement </li></ul><ul><li>brand </li></ul><ul><li>control of routes to market </li></ul><ul><li>great products and service! </li></ul>finding the right mix for your business
  6. 6. reality vs perception <ul><li>discovering infringement </li></ul><ul><li>taking infringement action (especially overseas) </li></ul><ul><li>ability to license </li></ul><ul><li>time and cost </li></ul><ul><li>may discourage competitors from copying </li></ul><ul><li>or enable them to do so! </li></ul><ul><li>may impress customers and partners </li></ul><ul><li>and tick a box for investors </li></ul>
  7. 7. Reminder of upcoming BEN events book now at www.bristolenterprise.com <ul><li>1/4/10 Workshop: Every Business Owns IP 9-12:30 Bristol, led by Intellectual Property Office </li></ul><ul><li>15/4/10 Workshop: Developing an IP Strategy 4-6pm Bath, led by Gillian Whitfield, Astrum-IP </li></ul><ul><li>20/4/10 Networking: Think Small – 6-9pm nanotechnology and optical quantum computing </li></ul>

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