Carbon Labeling Scheme

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The importance of carbon labeling

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  • It entirely lies on the consumers to make these decision. This means that awareness of what is important is necessary on the consumer side.
  • Businesses will be left with no choice especially when the consumers become more sensitive to the environment
  • This scheme plays a huge role in future of business because the label displayed on products would mean a lot to both consumers and manufacturers
  • Carbon Labeling Scheme

    1. 1. Carbon labeling: benefits to both the consumer and businesses
    2. 2.    Carbon labeling describes the level of emission of carbon dioxide produced from manufacturing, transporting, and disposing a consumer product. Indicating this information on products is important to both the consumer and the business. Carbon Trust is one example of carbon labeling scheme
    3. 3.   It is a strategy for reduction of carbon emission through the power that consumers have of making a choice. Consumers who are sensitive about the environment have to make a choice for products with the least emissions cycle levels of green house gasses.
    4. 4.   Businesses play a huge role in promoting environmental benefits. By displaying the footprint on products businesses are taking their part in creating a green environment and also sensitization in the minds of consumers to make choices aimed at improving the environment.
    5. 5.    It helps the consumers to feel good about their shopping decisions Helps the consumers to know what products are more environmental friendly and do not cost the earth much Helps the producers and manufacturers of goods to use more environmental friendly means of production
    6. 6.    Businesses are required to participate in the scheme by joining it. The scheme helps businesses in both public and private sector to increase their returns by reducing their emission of green house gasses The scheme also helps businesses to use technologies that reduce on carbon emission
    7. 7.   Joining the scheme for any business requires that they take part in some simple steps that ensures they meet the standards of emission set by the scheme. For example a food and drinks business would be advised to ensure that their refrigeration system and heat distribution is maintained properly
    8. 8.    Once a company joins the scheme, it has to be fully committed to it even in the future Failure to demonstrate commitment, the company or business is denied using the label of the scheme This would have implications of low business returns if a company leaves the scheme.
    9. 9.    With Carbon Trust, the businesses and companies are expected to show commitment at least for two years without failure After the two years of commitment the businesses receive a carbon trust mark or label for being environmental friendly Companies may also be discontinued from the scheme once they fail to show commitment.
    10. 10.   The companies that are fully participating on the scheme include mainly food and beverages companies, retail stores, crops and animal products processing companies, and construction. Wall mart is one of the big names that have joined the scheme. In the UK they include Tesco, Walkers, and Boots
    11. 11.    Carbon labeling scheme is an appropriate strategy for ensuring environmental sustainability It requires both the consumer and the producer to be actively involved in the scheme by playing their role. It is also the future of increased business returns because consumers will only be going for the products with a footprint
    12. 12.      New York Times “At Wal-Mart, Labels to Reflect Green Intent”. NYTimes. Retrieved from http://www.nytimes.com/2009/07/16/business/energyenvironment/16walmart.html Environmental leader “Australia joins carbon reduction label schemes” Reteived from http://www.environmentalleader.com Guardian “Japan to launch carbon footprint labeling scheme” retrieved from http://www.guardian.co.uk/environment/2008/aug/20/carbonfoot prints.carbonemissions http://www.carboncounted.com/ Marketing week, “Defra proporses green food labeling scheme” Retrieved from http://www.marketingweek.co.uk/news/defraproposes-green-food-labelling-scheme/3003268.article

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