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Opportunity Analysis Project – Final ReportKlepon Team for Venture-Lab.orgMay 19th 2012
Overview• Testing Value Proposition• To validate hypothesis• Interviews, Surveys
Off The Frame• Off The Frame is a web service that enables user to order printed products from the list of their photo showcase. User will authenticate using their existing photo sharing app (Instagram, Path, etc).• To test our value proposition, we setup a set of questions on surveys. Targeted mainly to Indonesian.
Off The Frame• Hypothesis 1• Do you have account in photo sharing services e.g: Instagram, Path?• Do you want to make money from your photo showcase?• How likely are you to recommend Off The Frame to your friends?• How likely are you to you sign up with Off The Frame to make money from your photo show case?• Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFcteWN nMktvRUJEZnpGTHNjMkR5SFE6MA
Off The Frame• Hypothesis 2• Lots of people in Indonesia have photo sharing account• People love to share landscape/object photos• People will buy a photo if thats good enough• People want to make money from their photos• People think "Off The Frame" project is great• Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFhEMW l6TjhaNDE1ZThXV2dtTXl3VFE6MQ
Survey Results• Results from surveys of current hypothesis: o Respondent loves to share photos. It makes a good potential to make printed product of photos they love. o Respondent also say the printed product of photo has a reasonable (cheap) price, they will buy it. o Survey results show that respondent rarely buy printed photos, but they think Off The Frame is a good project worth trying.
New Hypothesis• Most Indonesian dont have photo sharing account• People love to share landscape photos• People rarely buy any printed photos• People want to make money from their photos• People think "Off The Frame" project is good
Key Resources Suppliers/ Partners Web/Mobile Developers/ App Designers Off The Frame Funding Community