GACE: Networking with LinkedIn

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Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand

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GACE: Networking with LinkedIn

  1. 1. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  2. 2. About Global Marcoms<br /><ul><li>An international consulting company that works with small to midsized businesses and global corporations to provide support for:
  3. 3. Social Media Monitoring, Management, Training
  4. 4. Marketing
  5. 5. PR & Communications
  6. 6. Business Development
  7. 7. Sales</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  8. 8. HR and Hiring Managers
  9. 9. Why you should use LinkedIn
  10. 10. Tips to help you get noticed
  11. 11. Networking Techniques
  12. 12. LinkedIn Jobs
  13. 13. Finding employers/employees
  14. 14. How to build relationships</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  15. 15. HR and Hiring Managers
  16. 16. Why you should use LinkedIn
  17. 17. Tips to help you get noticed
  18. 18. Networking Techniques
  19. 19. LinkedIn Jobs
  20. 20. Finding employers/employees
  21. 21. How to build relationships</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Share experience and Recommendations<br /><ul><li>Originally designed ONLY to connect those you know
  22. 22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
  23. 23. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><li>100 million users in more than 200 countries
  24. 24. 66% of users are decision makers
  25. 25. Users tend to be more senior level
  26. 26. 16% are at the management level
  27. 27. 28% are director/VP level or above
  28. 28. Correlation between number of connections and income
  29. 29. Those with incomes of $200 – 350K were more likely to have more than 150 connections</li></ul>1.http://bit.ly/LIstats08<br />
  30. 30. We will discuss …<br /><ul><li>What is LinkedIn
  31. 31. HR and Hiring Managers
  32. 32. Why you should use LinkedIn
  33. 33. Tips to help you get noticed
  34. 34. Networking Techniques
  35. 35. LinkedIn Jobs
  36. 36. Finding employers/employees
  37. 37. How to build relationships</li></li></ul><li>HR and Social Media<br /><ul><li>How are HR professionals using Social Media?
  38. 38. Toolbox.com/PJA survey1 revealed that:
  39. 39. HR pros consume Social Media content more than editorial and vendor content
  40. 40. CNNmoney2: “active participation in social media is an important component of the HR job role”
  41. 41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
  42. 42. 35% have not hired an applicant due to questionable online content
  43. 43. What Social Media tools to HR pros use most?
  44. 44. LinkedIn (95%), Facebook (58%) and Twitter (42%)4</li></ul>1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011<br />
  45. 45. We will discuss …<br /><ul><li>What is LinkedIn
  46. 46. HR and Hiring Managers
  47. 47. Why you should use LinkedIn
  48. 48. Tips to help you get noticed
  49. 49. Networking Techniques
  50. 50. LinkedIn Jobs
  51. 51. Finding employers/employees
  52. 52. How to build relationships</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective employers and employees<br />Stay connected to contacts<br />Allows HR, hiring managers or prospects to find you<br />SEO and SMO<br />
  53. 53. SEO and SMO<br /><ul><li>Search Engine Optimization
  54. 54. Improves results in search engines (i.e. Google)
  55. 55. Allows people to find you
  56. 56. Social Media Optimization
  57. 57. Improves results in search engines
  58. 58. Increases ability to locate you or your company
  59. 59. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
  60. 60. We will discuss …<br /><ul><li>What is LinkedIn
  61. 61. HR and Hiring Managers
  62. 62. Why you should use LinkedIn
  63. 63. Tips to help you get noticed
  64. 64. Networking Techniques
  65. 65. LinkedIn Jobs
  66. 66. Finding employers/employees
  67. 67. How to build relationships</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  68. 68. Customize your Headline
  69. 69. Update your status often
  70. 70. Get recommended
  71. 71. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  72. 72. Customize your Headline
  73. 73. Update your status often
  74. 74. Get recommended
  75. 75. Expand your network</li></li></ul><li>Public Profile<br />
  76. 76. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  77. 77. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
  78. 78. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  79. 79. Appears in search engines
  80. 80. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
  81. 81. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  82. 82. Customize your Headline
  83. 83. Update your status often
  84. 84. Get recommended
  85. 85. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
  86. 86. Customize to tell users who you are, what you want
  87. 87. Can include email address to enable others to contact you</li></ul>Name [at] domain [dot] com<br />Use public email address<br />
  88. 88. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  89. 89. Customize your Headline
  90. 90. Update your status often
  91. 91. Get recommended
  92. 92. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Helps your profile stay fresh, active
  93. 93. Appears on LinkedIn home page for 1st level connections
  94. 94. Keeps your network and viewers informed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  95. 95. Customize your Headline
  96. 96. Update your status often
  97. 97. Get recommended
  98. 98. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
  99. 99. Appears on contact’s profile and updates
  100. 100. Adds credibility
  101. 101. Gives viewers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  102. 102. Customize your Headline
  103. 103. Update your status often
  104. 104. Get recommended
  105. 105. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
  106. 106. More contacts means more exposure
  107. 107. More options</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  108. 108. HR and Hiring Managers
  109. 109. Why you should use LinkedIn
  110. 110. Tips to help you get noticed
  111. 111. Networking Techniques
  112. 112. LinkedIn Jobs
  113. 113. Finding employers/employees
  114. 114. How to build relationships</li></li></ul><li>Networking Techniques<br />Connect to <br />Classmates and professors<br />Group, association and church members<br />Colleagues <br />Friends and neighbors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
  115. 115. Networking Etiquette<br />DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker<br />DO NOT use text or Twitter abbreviations or improper formatting in your invitations<br />DO NOT spam your network with constant email updates<br />
  116. 116. Networking Etiquette<br />DO invite those you have met or know<br />DO personalize your invitation, including how you know him or her<br />DO Like and Comment on status updates from your contacts<br />
  117. 117. We will discuss …<br /><ul><li>What is LinkedIn
  118. 118. HR and Hiring Managers
  119. 119. Why you should use LinkedIn
  120. 120. Tips to help you get noticed
  121. 121. Networking Techniques
  122. 122. LinkedIn Jobs
  123. 123. Finding employers/employees
  124. 124. How to build relationships</li></li></ul><li>LinkedIn Jobs<br /><ul><li>LinkedIn Jobs suggests positions of interest
  125. 125. Allows you to search by</li></ul>Company<br />Location<br />Date Posted<br />Job Function<br />Industry<br />Experience Level<br />
  126. 126. LinkedIn Career Explorer beta<br />career.linkedin.com<br />
  127. 127. Jobs on LinkedIn Groups<br />Groups have job boards<br />Connect to groups related to marketing or your industry of interest<br />Connect to groups managed by your target companies or their employees<br />Connect to groups related to career search, recruiting or HR<br />Some groups are exclusive or limited, so read the group description<br />
  128. 128. Groups for Job Seekers<br /><ul><li>Job & Career Network
  129. 129. The Job Board (Find A Job, Post a Job)
  130. 130. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
  131. 131. Linked:HR (#1 Human Resources Group)
  132. 132. Job Openings, Job Leads and Job Connections!
  133. 133. Atlanta Linking
  134. 134. Business 400 Inc.
  135. 135. Chambers of Commerce
  136. 136. Metro Atlanta Chamber of Commerce
  137. 137. Professional Associations in your industry</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  138. 138. HR and Hiring Managers
  139. 139. Why you should use LinkedIn
  140. 140. Tips to help you get noticed
  141. 141. Networking Techniques
  142. 142. LinkedIn Jobs
  143. 143. Finding employers/employees
  144. 144. How to build relationships</li></li></ul><li>Finding Employers<br /><ul><li>Follow target companies on LinkedIn</li></ul>TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)<br /><ul><li>Connect to employees you know or who are open networkers
  145. 145. Advanced search allows you to identify companies by:</li></ul>Industry<br />Location<br />Size<br />
  146. 146. Finding Employees<br /><ul><li>Advanced search allows you to identify prospective employees by:</li></ul>Industry<br />Location<br />Company<br />Title<br />Join groups related to your industry<br />Search through the member directory<br />Post job openings on group discussion boards<br />
  147. 147. We will discuss …<br /><ul><li>What is LinkedIn
  148. 148. HR and Hiring Managers
  149. 149. Why you should use LinkedIn
  150. 150. Tips to help you get noticed
  151. 151. Networking Techniques
  152. 152. LinkedIn Jobs
  153. 153. Finding employers/employees
  154. 154. How to build relationships</li></li></ul><li>Building Relationships<br /><ul><li>Communicate with your network</li></ul>Personalize your messages<br />Contacts are more likely to support you if they feel the message/request was directed to them<br /><ul><li>Acknowledge achievements and positive status posts</li></ul>Like the information<br />Send a message<br />
  155. 155. On-campus & Group Training<br />Kelly offers hands-on training seminars on LinkedIn<br /> On-campus training for <br /> your students or <br /> Career Center staff<br />Customized group training<br />LinkedIn for Business <br /> hands-on seminar<br /> Save $50 with GACE code by Sunday<br />www.globalmarcoms.com/events<br />
  156. 156. Summary<br /><ul><li>LinkedIn is a fantastic tool for colleges, students and employers</li></ul>Improves SEO, allows decision makers to find you<br />Adds credibility via content and recommendations<br />Increase awareness of you and your capabilities<br /><ul><li>Let’s connect!</li></ul>www.linkedin.com/in/kellyquattlebaum<br />
  157. 157. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand<br />Questions?<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

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