Building Your Brand                                       with Social Media+1 404 790 5005kelly.quattlebaum@globalmarcoms....
About Global Marcoms• A full-service marketing and communications  company that works with businesses to  provide support ...
About Kelly Quattlebaum                                          • President, Global Marcoms                              ...
Agenda• Definitions        Social Media        Search Engine Optimization (SEO/SMO)        Brand•    LinkedIn•    Faceb...
Social Media Defined     Social Media is a group of tools that      enable people to create and share     digital content ...
SEO and SMO Defined                                                        • Search Engine Optimization                   ...
SEO and SMO Defined                                                            Website                                    ...
SEO is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords           Your brand or mission statement...
Brand  A brand is a symbolic embodiment of all theinformation connected to a product and serves    to create associations ...
Social Media Guidelines• General guidelines for social media        Connect your social media accounts together when     ...
Social Media Strategy• Use the P.O.S.T.* method to create your  social media strategy:           People: Who are you tryi...
LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @glob...
LinkedIn• 175 million users in 200+ countries• LinkedIn is a business-oriented social  networking site for professional ne...
Why Use LinkedIn?• Showcase your experience        Previously held positions        Recommendations• Build your brand• P...
SEO Is Keyword Driven• Where to add keywords           Headline           Current work experience description          ...
SEO and Optimization• Public Profile        Make as much information visible as possible• Link your profile to your websi...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
Public ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.          ...
Public Profile                                                        • Appears in search                                 ...
SEO and SMO                                             LinkedIn Public Profile                                           ...
Create a Public Profile                                                        • Appears in search                        ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
Optimize Your Headline                                                        • Headline appears in                       ...
SEO and SMO                                                                                      Keywords                 ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
Skills and Expertise                                                        • List skills and                             ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
Applications• Add information that is of value using  applications such as:Copyright © 2012 Global Marcoms. All rights res...
LinkedIn Branding Tips•    Public Profile•    Headline•    Skills•    Applications•    Status updatesCopyright © 2012 Glob...
Status Updates                                                        • Great place to include                            ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Company Page Branding                                                        • NEW company page                           ...
Company Page Branding                                                        • NEW company page                           ...
Company Page Branding• Company status updates allow you to share  announcements, links and integrate videoCopyright © 2012...
Company Page Branding• Company status updates allow you to share  announcements, links and integrate videoCopyright © 2012...
Company Page Branding                                                        • Add Products or                            ...
Company Page Branding                                                        • Add Products or                            ...
Company Page Branding                                                        • Add Products or                            ...
FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @glob...
Facebook• Facebook is a social networking site        Most used social network by monthly unique         visitors and act...
Facebook Statistics• 1 billion users worldwide, 600 million mobile users       • 1 in 7 people on earth use Facebook• 50% ...
Facebook Branding• The Facebook Timeline cover allows a good branding  opportunityCopyright © 2012 Global Marcoms. All rig...
Facebook Timeline• New navigation features a horizontal layout• 12 spaces for additional tabs via the dropdown menu• Swap ...
Timeline Features•    Milestones•    Highlighting•    Pinning•    Attach a linkCopyright © 2012 Global Marcoms. All rights...
Timeline Features• Milestones allow you to add information, including a  date, location, description and photo, for signif...
Timeline Features• Milestones allow you to add information, including a  date, location, description and photo, for signif...
Timeline Features• Highlight special posts (photos, video, shared links,  posts) to make them standout on the new timeline...
Timeline Features• Pinning allows you to select a particular update or  item to remain statically at the top left of your ...
Timeline Features• Attach a Link by pasting the link into your status  update.Copyright © 2012 Global Marcoms. All rights ...
Facebook Integration• Use applications to  link to your other  social media  accountsCopyright © 2012 Global Marcoms. All ...
Facebook Integration• Use applications to  link to your other  social media  accounts        YouTubeCopyright © 2012 Glob...
Facebook Integration• Use applications to  link to your other  social media  accounts        YouTube        TwitterCopyr...
Facebook Integration• Use applications to  link to your other  social media  accounts        YouTube        Twitter     ...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status UpdatesCopyright © 2012 Global ...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status Updates        PhotosCopyright...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status Updates        Photos        ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Matt Peters, Co-founder & Creative Director of  Pandemic Labs, at Digital Summit 2012 talked  about Faceboo...
TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @globa...
Twitter• 500 million active users• 340 million Tweets per day• Twitter handles 1.6 billion search queries per  dayCopyrigh...
Twitter• Share expertise• Provide a blend of content        Original and shared        Updates, pictures, video, links• ...
Twitter Branding• Custom backgrounds allow you to create a  consistent image and provide additional infoCopyright © 2012 G...
Twitter Branding• Custom backgrounds allow you to create a  consistent image and provide additional info• Choose backgroun...
Twitter Profile• Profile description improves SEO        Lead with keywords• Choose a consistent profile picture• Include...
Tweets for Peeps     • Reminder: Once you tweet it, you can’t delete it              Can delete tweet, but you don’t know...
Tweet Tips • Lead with keywords         First 40 characters matter the most • Incorporate trends and #hashtags • Leave 20...
Twitter Content• Create Twitter lists           Industry experts           Clients, prospects           Media         ...
Twitter Content • Content Curation            Hootsuite – keyword, search, lists            RSS readers            www....
Twitter Content • Twitter discover tab allows you to browse   topics of interest without following or listsImage Source: H...
BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @globalm...
Blog Facts1• More than 156 million blogs• 77% of active Internet users read blogs        More than 346M people worldwide•...
Blogs• Blogs, short for Web Logs, is a discussion or  informational site published on the web and  consisting of posts typ...
Blog Branding                                                        • Integrate into your                                ...
Blog Tips• Your blogs should be           Informative           Insightful           Interesting (easy to read)       ...
Blog Tips• Incorporate targeted keywords in title,  content, tags, page description• Integrate video into your blog• Vary ...
Social Media ManagementCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. ...
Hootsuite• Social media dashboard• Manage WordPress, Twitter, LinkedIn,  Facebook status updates and feeds        Monitor...
In Summary• Social Media is part of everyday  communication• Excellent tools for branding• Connect with your friends, clie...
Questions?         Thank You!    Kelly Quattlebaum President, Global Marcoms          Tel: +1 404 790 5005kelly.quattlebau...
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Digital Small Business Summit | Building Your Brand With Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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How to build your brand and establish an online presence using social media tools like LinkedIn, Facebook, Twitter and blogs, by social media trainer Kelly Quattlebaum, Global Marcoms.

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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • Digital Small Business Summit | Building Your Brand With Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

    1. 1. Building Your Brand with Social Media+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
    2. 2. About Global Marcoms• A full-service marketing and communications company that works with businesses to provide support for:  Social Media (Management, Training, Consulting)  Marketing  PR & Communications  Business DevelopmentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 2
    3. 3. About Kelly Quattlebaum • President, Global Marcoms  10 years of international marketing & communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Offers social media training and consulting to executives and businessesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 3
    4. 4. Agenda• Definitions  Social Media  Search Engine Optimization (SEO/SMO)  Brand• LinkedIn• Facebook• Twitter• BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 4
    5. 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 5
    6. 6. SEO and SMO Defined • Search Engine Optimization  Improves results in search engines (i.e. Google) • Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 6
    7. 7. SEO and SMO Defined Website LinkedIn Twitter Facebook YouTubeCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 7
    8. 8. SEO is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Your brand or mission statement  Job descriptions  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternalCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 8
    9. 9. Brand A brand is a symbolic embodiment of all theinformation connected to a product and serves to create associations and expectations around it. A brand is a promise of an experienceSources: Wikipedia; Erika Anderson, http://www.forbes.com/sites/erikaandersen/2012/05/14/3-ways-to-create-your-personal-brand-without-sounding-like-an-infomercial/Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 9
    10. 10. Social Media Guidelines• General guidelines for social media  Connect your social media accounts together when possible  Build a community of fans, friends and followers via relationship building  Always be responsive  Always be positive ‒ Keep it professional … it is on the Internet for life!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 10
    11. 11. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 11
    12. 12. LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 12
    13. 13. LinkedIn• 175 million users in 200+ countries• LinkedIn is a business-oriented social networking site for professional networking• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 13
    14. 14. Why Use LinkedIn?• Showcase your experience  Previously held positions  Recommendations• Build your brand• Powerful tool to locate prospects• Stay connected to your contacts  Dynamic CRM• Allows people to find you  SEO and SMOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 14
    15. 15. SEO Is Keyword Driven• Where to add keywords  Headline  Current work experience description  Past work experience description  Summary (Bio)  Specialties (indexed by Google) LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 15
    16. 16. SEO and Optimization• Public Profile  Make as much information visible as possible• Link your profile to your website and blog• Put the most important information at the top• Complete profile ‒ Picture, Headline, Summary, Specialties, Skills, Experience with Descriptions, Education, etc.• Identify and incorporate keywords• Have a professional headshotCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 16
    17. 17. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 17
    18. 18. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 18
    19. 19. Public ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 19
    20. 20. Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILECopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 20
    21. 21. SEO and SMO LinkedIn Public Profile LinkedIn SearchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 21
    22. 22. Create a Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILE • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 22
    23. 23. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 23
    24. 24. Optimize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywords  Great for SEOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 24
    25. 25. SEO and SMO Keywords LinkedIn ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 25
    26. 26. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 26
    27. 27. Skills and Expertise • List skills and expertise • Highlight your strengths • Gain endorsements • Show up in Skills & Expertise searchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 27
    28. 28. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 28
    29. 29. Applications• Add information that is of value using applications such as:Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 29
    30. 30. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 30
    31. 31. Status Updates • Great place to include fresh content • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 31
    32. 32. Status Updates • Edit the title and description of shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 32
    33. 33. Status Updates • Edit the title and description of shared links • Share on TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 33
    34. 34. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 34
    35. 35. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 35
    36. 36. Status Updates • Edit the title and description of shared links • Share on Twitter (use #in, NOT all tweets) • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 36
    37. 37. Company Page Branding • NEW company page brand image 646 x 220 pixelsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 37
    38. 38. Company Page Branding • NEW company page brand image 646 x 220 pixels • Create a company profile  Incorporate keywords in the Company Description  Complete all fields (*specialties is for keywords)Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 38
    39. 39. Company Page Branding• Company status updates allow you to share announcements, links and integrate videoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 39
    40. 40. Company Page Branding• Company status updates allow you to share announcements, links and integrate videoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 40
    41. 41. Company Page Branding • Add Products or Services  Get recommendations for each product or serviceCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 41
    42. 42. Company Page Branding • Add Products or Services  Get recommendations for each product or service  Showcase with up to 3 banner ads (640x220 px)Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 42
    43. 43. Company Page Branding • Add Products or Services  Get recommendations for each product or service  Showcase with up to 3 banner ads (640x220 px) - Add images, video and links to more informationCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 43
    44. 44. FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 44
    45. 45. Facebook• Facebook is a social networking site  Most used social network by monthly unique visitors and active users  Accounts for 8.93% of all US visits, vs. 7.19% from Google  Third biggest referral site for news• More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games• Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 45
    46. 46. Facebook Statistics• 1 billion users worldwide, 600 million mobile users • 1 in 7 people on earth use Facebook• 50% of active users log in daily• Average user spends 20 minutes per day on FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 46
    47. 47. Facebook Branding• The Facebook Timeline cover allows a good branding opportunityCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 47
    48. 48. Facebook Timeline• New navigation features a horizontal layout• 12 spaces for additional tabs via the dropdown menu• Swap positions to rearrange tabs • The About and Photo tabs are permanently setCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 48
    49. 49. Timeline Features• Milestones• Highlighting• Pinning• Attach a linkCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 49
    50. 50. Timeline Features• Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 50
    51. 51. Timeline Features• Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 51
    52. 52. Timeline Features• Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 52
    53. 53. Timeline Features• Pinning allows you to select a particular update or item to remain statically at the top left of your page for 7 days.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 53
    54. 54. Timeline Features• Attach a Link by pasting the link into your status update.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 54
    55. 55. Facebook Integration• Use applications to link to your other social media accountsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 55
    56. 56. Facebook Integration• Use applications to link to your other social media accounts  YouTubeCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 56
    57. 57. Facebook Integration• Use applications to link to your other social media accounts  YouTube  TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 57
    58. 58. Facebook Integration• Use applications to link to your other social media accounts  YouTube  Twitter  BlogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 58
    59. 59. Facebook Tips• Share a blend of content to help keep your wall interesting  Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 59
    60. 60. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  PhotosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 60
    61. 61. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  VideosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 61
    62. 62. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 62
    63. 63. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interest - Select 5 under FeaturedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 63
    64. 64. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interest  KEEP IT FUN!!!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 64
    65. 65. Facebook Tips• Matt Peters, Co-founder & Creative Director of Pandemic Labs, at Digital Summit 2012 talked about Facebook Engagement  Photos are 5x more engaging than links, but companies post links 2.7x as much  The best times to post on Facebook are 12 am on Sunday, 12 am on Monday, 10 pm on Friday and 11 pm on Tuesday ‒ Traditionally 8 am, 12 pm and 8 pm  Posts on Sunday get 32% more interactions than the weekday averageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 65
    66. 66. TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 66
    67. 67. Twitter• 500 million active users• 340 million Tweets per day• Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 67
    68. 68. Twitter• Share expertise• Provide a blend of content  Original and shared  Updates, pictures, video, links• Drive traffic to your site, share your content  Web site, blog, LinkedIn, Facebook, YouTube or other online contentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 68
    69. 69. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional infoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 69
    70. 70. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional info• Choose background and link colors that are consistent with your imageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 70
    71. 71. Twitter Profile• Profile description improves SEO  Lead with keywords• Choose a consistent profile picture• Include company website or blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 71
    72. 72. Tweets for Peeps • Reminder: Once you tweet it, you can’t delete it  Can delete tweet, but you don’t know who has already seen it - Be positive! • Tweets can be private or public  Private will only be seen by your followers, not those looking for you  Create separate profile for public, professional tweets Copyright © 2012 Global Marcoms. All rights reserved.September 24, 2010 distribute without permission. © 2010 Women In Technology, Global @globalmarcoms @kquattlebaum Do not copy or Marcoms 72
    73. 73. Tweet Tips • Lead with keywords  First 40 characters matter the most • Incorporate trends and #hashtags • Leave 20 characters of space for easy retweets • For RTs, try moving the Twitter name to the end and using via instead of RT**Source: Mari Smith, http://youtu.be/3mKJQuREIHw Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 73
    74. 74. Twitter Content• Create Twitter lists  Industry experts  Clients, prospects  Media  Trade publications  Credible Tweeps• Other people’s lists at www.listorious.com*  List yourself*Source: Mari Smith, http://youtu.be/3mKJQuREIHwCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 74
    75. 75. Twitter Content • Content Curation  Hootsuite – keyword, search, lists  RSS readers  www.stufftotweet.com  www.alltop.com  popurls.com  www.technorati.comSources: Mari Smith, http://youtu.be/3mKJQuREIHw; Amy Porterfield, http://youtu.be/wwJrYlcwTHI Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 75
    76. 76. Twitter Content • Twitter discover tab allows you to browse topics of interest without following or listsImage Source: HubSpot Marcoms. All rights reserved. Copyright © 2012 Global http://bit.ly/HubSpotTwitterUpdate Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 76
    77. 77. BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 77
    78. 78. Blog Facts1• More than 156 million blogs• 77% of active Internet users read blogs  More than 346M people worldwide• Approximately 900,000 blog posts every 24 hours• 81 languages represented in blogs1. http://bit.ly/SMstats09Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 78
    79. 79. Blogs• Blogs, short for Web Logs, is a discussion or informational site published on the web and consisting of posts typically displayed in reverse chronological order• Blog sites  Wordpress.com  Blogger.com  Movabletype.org  Typepad.comCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 79
    80. 80. Blog Branding • Integrate into your website • Have a consistent image • Match your messagingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 80
    81. 81. Blog Tips• Your blogs should be  Informative  Insightful  Interesting (easy to read)  Invigorating  IntegratedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 81
    82. 82. Blog Tips• Incorporate targeted keywords in title, content, tags, page description• Integrate video into your blog• Vary your topics  Mix in general advice and tips with information about your area of expertise• Respond to your comments  You want your readers to become your fansCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 82
    83. 83. Social Media ManagementCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 83
    84. 84. Hootsuite• Social media dashboard• Manage WordPress, Twitter, LinkedIn, Facebook status updates and feeds  Monitor keywords, search terms  Schedule tweets and status updates to go out over a period of time  Shorten links  Attach photos or documentsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 84
    85. 85. In Summary• Social Media is part of everyday communication• Excellent tools for branding• Connect with your friends, clients, prospects and the community• Offer stimulating content to engage your audience and attract attention• Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 85
    86. 86. Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcomswww.linkedin.com/in/kellyquattlebaum

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