Berry College: Using LinkedIn to Advance Your Career

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Thank you to the Berry College Young Alumni group for inviting me to present at your first social. I hope you enjoyed the presentation! Here are the slides for your review.

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Berry College: Using LinkedIn to Advance Your Career

  1. 1. Using LinkedIn to Advance Your Career<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  2. 2. We will discuss …<br /><ul><li>What is LinkedIn
  3. 3. Why you should use LinkedIn
  4. 4. Tips to help you get noticed</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  5. 5. Why you should use LinkedIn
  6. 6. Tips to help you get noticed</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Share experience and recommendations<br />100 million users in more than 200 countries<br /><ul><li>Originally designed ONLY to connect those you know
  7. 7. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
  8. 8. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  9. 9. Why you should use LinkedIn
  10. 10. Tips to help you get noticed</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective clients, employers and employees<br />Stay connected to contacts<br />Allows HR, hiring managers or prospects to find you<br />SEO and SMO<br />
  11. 11. SEO and SMO<br /><ul><li>Search Engine Optimization
  12. 12. Improves results in search engines (i.e. Google)
  13. 13. Allows people to find you
  14. 14. Social Media Optimization
  15. 15. Improves results in search engines
  16. 16. Increases ability to locate you or your company
  17. 17. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
  18. 18. We will discuss …<br /><ul><li>What is LinkedIn
  19. 19. Why you should use LinkedIn
  20. 20. Tips to help you get noticed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  21. 21. Customize your Headline
  22. 22. Update your status often
  23. 23. Get recommended
  24. 24. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  25. 25. Customize your Headline
  26. 26. Update your status often
  27. 27. Get recommended
  28. 28. Expand your network</li></li></ul><li>Public Profile<br />
  29. 29. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  30. 30. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
  31. 31. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  32. 32. Appears in search engines
  33. 33. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
  34. 34. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  35. 35. Customize your Headline
  36. 36. Update your status often
  37. 37. Get recommended
  38. 38. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
  39. 39. Customize to tell users who you are, what you want
  40. 40. Can include email address to enable others to contact you</li></ul>Name [at] domain [dot] com<br />Use public email address<br />
  41. 41. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  42. 42. Customize your Headline
  43. 43. Update your status often
  44. 44. Get recommended
  45. 45. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Keeps your network and viewers informed
  46. 46. Appears on LinkedIn home page for 1st level connections
  47. 47. Helps your profile stay fresh, active</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  48. 48. Customize your Headline
  49. 49. Update your status often
  50. 50. Get recommended
  51. 51. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
  52. 52. Appears on contact’s profile and updates
  53. 53. Adds credibility
  54. 54. Gives viewers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  55. 55. Customize your Headline
  56. 56. Update your status often
  57. 57. Get recommended
  58. 58. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
  59. 59. More contacts means more exposure
  60. 60. More options</li></li></ul><li>Expand Your Network<br />Connect to <br />Classmates and professors<br />Group, association and church members<br />Colleagues <br />Friends and neighbors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
  61. 61. Summary<br /><ul><li>LinkedIn is a fantastic tool for career advancement</li></ul>Improves SEO, allows decision makers to find you<br />Adds credibility via content and recommendations<br />Increase awareness of you and your capabilities<br /><ul><li>Let’s connect!</li></ul>www.linkedin.com/in/kellyquattlebaum<br />
  62. 62. Thank You!Questions?<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

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