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A College Assessment Process


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This presentation has been given to university presidents and departments of institutional effectiveness. A primary focus of the slide deck is the (1) student assessment plan and (2) the
continuous department assessment. The presenter, Dr. Kelly J. McMichael, is an academic administrator in the application of educational effectiveness and leadership in higher education.

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A College Assessment Process

  1. 1. A College Assessment Process<br />Kelly McMichael, Ed.D<br /><br />
  2. 2. Introduction<br />Socrates: “The unexamined life is not worth living.” <br />McMichael: “The unexamined college is not worth attending.”<br />McMichael<br />2<br />
  3. 3. Introduction<br />Stated another way, “Anything worth doing is worth measuring and evaluating.”<br />McMichael<br />3<br />
  4. 4. Where do we get the data to measure?<br />Student Assessment Plan<br />Continuous Department Assessment<br />McMichael<br />4<br />
  5. 5. Student Assessment Plan<br /><ul><li>Entrance and Exit Surveys
  6. 6. ACT/SAT Scores
  7. 7. Entrance and Exit Content Exams
  8. 8. COMPASS
  9. 9. Student Opinion Surveys
  10. 10. Senior Essay</li></ul>McMichael<br />5<br />
  11. 11. Continuous Department Assessment<br /><ul><li>Assessment Planning Team assembled
  12. 12. Annual cycles for eight departments/units
  13. 13. Assessment Matrix of standards and outcomes produced</li></ul>McMichael<br />6<br />
  14. 14. Continuous Department Assessment<br /><ul><li>Members deployed to evaluate assigned outcomes and criteria
  15. 15. Final report produced with recommendations and changes
  16. 16. Becomes part of the Assessment Report </li></ul>McMichael<br />7<br />
  17. 17. How do we use the data?<br />Annual Planning Cycle<br />Annual Assessment Report<br />McMichael<br />8<br />
  18. 18. Annual Planning Cycle<br /><ul><li>Results/data to all unit heads (Assessment Report)
  19. 19. Collaborative follow-up with President, Finance, Admissions for enrollment and income projections
  20. 20. Report is made to Departments which review their budgets and goals</li></ul>McMichael<br />9<br />
  21. 21. Annual Planning Cycle<br /><ul><li>Departments turn in reports to President
  22. 22. President’s final analysis is reported to the Board for approval
  23. 23. President’s Cabinet and Research Department evaluate annual cycle</li></ul>McMichael<br />10<br />
  24. 24. Annual Assessment Report<br /><ul><li>Produced at end of fiscal year
  25. 25. Disseminated to all department heads/units
  26. 26. Summarizes results of all Student Assessments and the Department Assessment for current cycle
  27. 27. Includes observations and recommendations to be addressed by respective departments</li></ul>McMichael<br />11<br />
  28. 28. Example<br />“Effectively Using Computer Technology<br />McMichael<br />12<br />
  29. 29. Example<br />“Quality of Academic Advising”<br />McMichael<br />13<br />
  30. 30. Benefits<br /><ul><li>Continuous addressing of Regional Accreditation Standards (non-episodic)
  31. 31. Increased involvement and “ownership” of Assessment and Research by staff and faculty
  32. 32. More effective departments</li></ul>McMichael<br />14<br />
  33. 33. Benefits<br /><ul><li>Increased “global” awareness of Assessment and Research and its connections to outcomes
  34. 34. Greater love for Director of Research and Assessment </li></ul>McMichael<br />15<br />