Personal Branding 101


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An overview of the personal branding process. Presented to group of public relations/journalism majors at UNC Chapel Hill.

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Personal Branding 101

  1. 1. Personal Branding 101<br />Essential keys to the digital job search<br />
  2. 2. Why you need to use Web 2.0<br />Scary stats<br />Fewer jobs + more grads and laid off workers <br />More competition<br />It’s a Google world<br />Just like you Google a company, they Google you<br />
  3. 3. Utilizing Web 2.0<br />Create a profile and they will come. NOT.<br />You need a strategy.<br />
  4. 4. Personal Branding<br />Managing the way others see you – perception = truth. You are now a product.<br />How do you want to be known?<br />
  5. 5. Personal Branding Process<br />Discover – this is the hard part<br />Create<br />Communicate<br />Maintain<br />This is our focus<br />
  6. 6. Discovering your brand<br />How do you want to be known?<br />What’s your passion?<br />How do your friends describe you? <br />Eventually, your brand will become your “unique value proposition”<br />
  7. 7. Brand Attributes<br />Also add human!<br />
  8. 8. My “brand”<br />Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative<br />I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results. <br />
  9. 9. Creating your brand<br />Infuse your brand into everything<br />Resume<br />Cover letter<br />Business card<br />Portfolio<br />
  10. 10. Take your brand online<br />LinkedIn (must have)<br />Twitter (strongly recommend)<br />Faceboo (optional)<br /> website/blog (optional)<br />You can use online to show off your work and become a thought leader or just have a web presence<br />
  11. 11. LinkedIn<br />Facebook + resume <br />Recruiters are here, you should be too (plus, it’s a Google entry)<br />Tone = professional, but personal<br />
  12. 12. Optimizing LinkedIn<br />Custom url (<br />Have a (professional) picture! <br />Craft a smart, succinct first-person summary<br />Use personal connection requests<br />Give and ask for recommendations<br />Other: groups, networking, promotion, research (people and companies)<br />
  13. 13. Example: My LinkedIn<br />Picture: head shot (color is probably better)<br />Personal invite: include where/how you know the person<br />Custom URL: ideally, will have same extension for all accounts<br />Summary: some variation of your brand statement<br />
  14. 14. Advanced Options<br />Research, networking and groups – help you communicate your brand<br />Go to LinkedIn!<br />
  15. 15. Twitter<br />Microblogging (140 characters max)<br />Recruiters are here, and so are CEOs<br />Let’s you communicate your brand <br />Tone = friendly, personable and helpful<br />
  16. 16. Optimizing Twitter<br />Twitter handle<br />Website<br />Bio<br />Picture<br />Background<br />Follow people<br />Engage and tweet useful information<br />
  17. 17. Golden Rule<br />Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.<br />
  18. 18. Resources<br />Personal<br />Follow personal branding and social media experts on Twitter<br />Branding/Careers<br />@danschawbel<br />@sweetcareers<br />@dailycareertips<br />Social Media<br />@mashable<br />@Twitter_Tips<br />Kelly Giles, Social Media Strategist<br /><br />