SUPER BOWL XLVIII

ANALYSIS
OVERVIEW
24.9 million tweets
Hashtags mentioned in 57% of ads
COMMUNITY GROWTH
Esurance – 261,000 new followers (3,000%)
Microsoft – 22,120 new followers (0.55%)
Radio Shack – 22,078 n...
BRAND INTERACTION
BRAND INTERACTION
STUNTS
JC Penney – #TweetingWithMittens Stunt
BRAND RESPONSES
RESULTS
10,000 followers
40,000 mentions
1,800 uses of #TweetingWithMittens
Second most mentioned brand on social
media pl...
STUNTS
Esurance - #EsuranceSave30 Sweepstake
RESULTS
261,000 new followers
5.4 million uses of #EsuranceSave30
200,000 entries within one minute
2.6 billion social imp...
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Super Bowl XLVIII Twitter Analysis

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Super Bowl XLVIII Twitter marketing analytics, brand interactions and stunts featuring JC Penney and Esurance.

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Super Bowl XLVIII Twitter Analysis

  1. 1. SUPER BOWL XLVIII ANALYSIS
  2. 2. OVERVIEW 24.9 million tweets Hashtags mentioned in 57% of ads
  3. 3. COMMUNITY GROWTH Esurance – 261,000 new followers (3,000%) Microsoft – 22,120 new followers (0.55%) Radio Shack – 22,078 new followers (12%)
  4. 4. BRAND INTERACTION
  5. 5. BRAND INTERACTION
  6. 6. STUNTS JC Penney – #TweetingWithMittens Stunt
  7. 7. BRAND RESPONSES
  8. 8. RESULTS 10,000 followers 40,000 mentions 1,800 uses of #TweetingWithMittens Second most mentioned brand on social media platforms behind Budweiser Budweiser expense - $8 million JC Penney expense - $0
  9. 9. STUNTS Esurance - #EsuranceSave30 Sweepstake
  10. 10. RESULTS 261,000 new followers 5.4 million uses of #EsuranceSave30 200,000 entries within one minute 2.6 billion social impressions 332,000 YouTube views 12x spike in website visits in the first hour

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