Personal Branding: Me 3.0


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Personal Branding: Me 3.0

  1. 1. The Beginning: Discovering Your Personal Brand<br />Kelly Fisher<br />Senior Honors Thesis<br />
  2. 2. Personal Branding – What the heck?!<br />Definition<br /><ul><li> Personal branding is how we market ourselves to others.
  3. 3. “What you bring to the table”
  4. 4. Personal branding helps people differentiate themselves from their competitors by teaching them to identify and articulate their “unique value proposition.”
  5. 5. A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization. </li></li></ul><li>Personal Branding – What the heck?!<br />How it is useful<br /><ul><li> People don’t know what you have to offer until you tell them
  6. 6. Each of us has a brand because we are constantly being judged based on first impressions
  7. 7. Critical in a world filled with clutter, competition and ambiguity
  8. 8. Use similar branding strategies that corporations use to create an experience - a friendship - with an audience
  9. 9. People trust people, and are more inclined to purchase your product or hire you based your relationship</li></li></ul><li>Personal Branding – What the heck?!<br />Why you should create one<br /><ul><li> Personal Branding is the process of discovering your key personal and professional assets in an objective process and communicating them passionately to the audience that needs what you have
  10. 10. You will become more visibility and recognized by your peers, hiring managers and other successful business people and entrepreneurs
  11. 11. With visibility comes speaking engagements, jobs, clients, celebrity
  12. 12. Aside from self-promotion, you will establish a professional and social network  </li></li></ul><li>Everyone has one – Who do you know?<br />
  13. 13. YOUR STRATEGY<br />Create<br />Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile. <br />Discover<br />In order to really understand who you are and create a career path moving forward you need to do some self-discovery<br />Maintain<br />As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand<br />YOUR Personal BRAND<br />Communicate<br />Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention<br />
  14. 14. You Have One and You Didn’t Know It<br />How You want to Be Viewed<br /><ul><li>What are you trying to say to your audience?</li></ul>Social Media<br /><ul><li>Facebook
  15. 15. MySpace
  16. 16. Twitter
  17. 17. Linked In</li></ul>Your Perception of Yourself<br /><ul><li>How you view yourself</li></ul>Other’s Perception of You<br /><ul><li>How are you being viewed?</li></ul>Your Values, Mission, and Morals<br /><ul><li>What do you believe in?</li></ul>Hobbies & Interests<br /><ul><li>current things you like to do</li></li></ul><li>Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students <br />What we will be doing…<br />Step 6<br />Step 2<br />Step 3<br />Step 4<br />Step 5<br />Step 1<br /><ul><li>Discover
  18. 18. Create
  19. 19. Maintain
  20. 20. Evaluation
  21. 21. Judging of the two best Personal Branders
  22. 22. The FINAL Product
  23. 23. Personal Branding Toolkit
  24. 24. Expand Your Brand
  25. 25. Career Assessment
  26. 26. Brand Check
  27. 27. YourUnique Value Proposition
  28. 28. Goal Check
  29. 29. Winner!
  30. 30. Goals Exercise
  31. 31. Networking Exercise
  32. 32. Finished Portfolio & Resume
  33. 33. Best mediums to showcase your brand
  34. 34. Evaluation Survey
  35. 35. Winner!</li></li></ul><li>WINNER WINNER!<br />Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand<br />
  36. 36. Discovering Your Brand<br />Different tools to get you started<br />Articles from Personal Branding Blog<br /><br />getInsights Career Assessment<br /><br />College Personal Branding<br /><br />
  37. 37. Discovering Your Brand<br />Values and Visions<br />Missions and Goals<br />Resources to figure “you” out<br />Ask yourself, "Who am I?" <br />and<br />"If I could do anything, what would it be?"<br />You will be at a disadvantage when marketing your brand to others if you don't spend time learning about yourself, your values, personal mission, and unique attributes<br />
  38. 38. Power of networking<br />Friends<br /><ul><li>Friends know you best and can help you find people who they might know to help you </li></ul>Family<br /><ul><li>A lot of family members know people who are working in the field that you might be interested in</li></ul>Acquaintances<br /><ul><li>Remember people who you meet because they too can have a connection</li></ul>Friends, professors, etc<br />
  39. 39. Creating Your Brand Using Social Media<br />Using social media in a positive manner to help your brand<br />Use mediums that people can see your personal statement<br />
  40. 40. Build a Personal Branding Toolkit<br />Personal Statement - Unique Value Proposition <br />Resume<br />E-Portfolio<br />Website or blog<br />Social Media Outlets<br />LinkedIn<br />Facebook<br />
  41. 41. The Strategy<br />GOOGLE yourself<br />2<br />Create a LinkedIn account<br />Manage your Facebook page<br />3<br />1<br />Create a blog or website<br />4<br />Create your resume / e-portfolio<br />5<br />6<br />Career Development / Networking<br />
  42. 42. Me 3.0 Timeline<br />Part 1 of Me 3.0<br />The Beginning: Discovering Your Personal Brand<br />Part 3 of Me 3.0<br />Exploration & Evaluation: What Impact Have You Made?<br />!FINAL JUDGING!<br />Sep<br />Oct<br />Nov<br />Dec<br />FINAL Personal branding tool kit<br />(E-Portfolio for honors)<br />Part 2 of Me 3.0<br />It Takes Time: Developing and Maintaining Your Personal Brand<br />Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students<br />