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The Long Tail


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The Long Tail

  1. 1. What happens when there’s no such thing as scarcity? the long tail
  2. 2. implications for social media marketing
  3. 3. Long Tail Consumer Rules: 1. Make Everything Available 2. Help Me Find It
  4. 4. One-Size-Fits-One
  5. 5. Listen. Find Influencers.