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How is the Internet Changing PR?
2
The Change: The Shrinking News Cycle
The Change: The Shrinking News Cycle                           The Effect                         Be “on” - 24/7/365      ...
The Change: Demand for On-Demand
The Change: Demand for On-Demand            The Effect         Anticipate needs        Anticipate channels     Remember cu...
The Change: Information at Our Fingertips
The Change: Information at Our Fingertips                               The Effect                             Transparenc...
The Change: Fewer Gatekeepers.     Everyone’s a Publisher
The Change: Fewer Gatekeepers.            Everyone’s a Publisher    The Effect  Adapt to multiple     platforms. Specializ...
The Change: Two-Way Communication is the Norm
The Change: Two-Way Communication is the Norm                    The Effect                    Listen, don’t              ...
What’s the Same?Building & Maintaining Relationships
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How PR is Changing

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How PR is Changing

  1. 1. How is the Internet Changing PR?
  2. 2. 2
  3. 3. The Change: The Shrinking News Cycle
  4. 4. The Change: The Shrinking News Cycle The Effect Be “on” - 24/7/365 Respond quickly.
  5. 5. The Change: Demand for On-Demand
  6. 6. The Change: Demand for On-Demand The Effect Anticipate needs Anticipate channels Remember customer service
  7. 7. The Change: Information at Our Fingertips
  8. 8. The Change: Information at Our Fingertips The Effect Transparency & authenticity required.
  9. 9. The Change: Fewer Gatekeepers. Everyone’s a Publisher
  10. 10. The Change: Fewer Gatekeepers. Everyone’s a Publisher The Effect Adapt to multiple platforms. Specialized training needed. Flattened HeirarchyEthics. Ethics. Ethics.
  11. 11. The Change: Two-Way Communication is the Norm
  12. 12. The Change: Two-Way Communication is the Norm The Effect Listen, don’t just talk.
  13. 13. What’s the Same?Building & Maintaining Relationships

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