Nescbwi 13 school presentation

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Nescbwi 13 school presentation

  1. 1. Meet Kellie CeliaMarketing Communications Manager, Publishing for Walden Media/Walden Pond Press
  2. 2. Walden Pond Press
  3. 3. Overview Goals Reaching Educators Structuring Your Visit Pitching Your Visit Preparing for Your Visit Content Engagement Strategies Great Visit Examples Librarian Q&A Pitching Activity
  4. 4. What Are Your Goals?
  5. 5. Goals Word of Mouth Increase Book Sales Honorariums: Supplement Your Income
  6. 6. Who To Reach School Librarians Classroom Teachers Literacy Coaches/Reading Specialists Specials Teachers (Music; Art; PE) PTA Members Principals Guidance Counselors/Social Workers
  7. 7. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  8. 8. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  9. 9. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events –Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  10. 10. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  11. 11. Author Website:Jarrett Krosoczka Example
  12. 12. Author Website:Melissa Stewart Example
  13. 13. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  14. 14. Skype/Speaker Networks:A Sampling Skype an Author Network Authors Who Skype with Book Clubs for Free Author School Visits by State Blog SCBWI Speakers’ Directory Children’s Book Guild Directory Publisher’s Directory
  15. 15. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  16. 16. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  17. 17. You Work Directly With a SchoolGoal: Spread the WordPROSEasier for Debut AuthorsGood Marketing StrategyGets the Ball RollingTO DOPitch School/PTAHave a Bookstore “On Notice”Ask forReferences/RecommendationsVideotapeOffer Follow-upCONSNo Guaranteed SalesNo Payment for TimeAuthor Does All the Work
  18. 18. You Work With a BookstoreGoal: Increase SalesPROSIncrease SalesOrdering is Handled byBookstoreIn SomeCases, BookstoreCoordinates Entire EventCan Be Less WorkPossible BookstoreEvent TooTO DOPitch BookstoreSchedule Signing (priorto, during, or after school event)Set Up Separate BookstoreEvent?Ask forReferences/RecommendationsVideotapeOffer Follow-upCONSNot All Bookstores areInvolved with SchoolsIf Bookstore Doesn’tTypically Work withSchools – AuthorCoordinates EverythingFor Some Schools: No In-School SalesLess Control Over SchoolSelection
  19. 19. Sell Your Own BooksGoal: Increase SalesPROSIncrease SalesMore Profit Per Sale(Author Buys at Discount)Complete Control OverEntire ProcessTO DOPitch SchoolSell Books Before or AfterEventAsk forReferences/RecommendationsVideotapeOffer Follow-upCONSFewer RoyaltiesMore RiskMore Work for AuthorFor Some Schools: No In-School Sales
  20. 20. Honorarium VisitsGoal: Get Paid for Your TimePROSPayment for TimeSupplement IncomeTravel CoverageMay Also Get SalesTO DOWebsitePitch SchoolInclude Curriculum Ties inPresentationSend a ContractAsk forReferences/RecommendationsVideotapeOffer Follow-upCONSHarder to Nab Visits(Small Budgets)Honorarium but No TravelCoverageExtremely Difficult to dofor Skype VisitsNeed Curriculum Ties and(Ideally) MultiplePresentations
  21. 21. Earning HonorariumsJarrett Krosoczka Example
  22. 22. Earning Honorariums:Kate Messner Example
  23. 23. Earning Honorariums: Cost Cost Per Day (Local) Starting: $500 Average: $1000 Cost Per Day (Travel) Starting: $500 plus travel Average: $1500 Cost Per Presentation/Per Hour Avg: $150-$300
  24. 24. Questions to AskPrior to Pitching What ages/grade levels are appropriate for your book? What size group are you comfortable with? How long is your presentation? What is the format of presentation? What is the focus of your presentation? Any curriculum ties? Are there any interactive elements? How far will you travel? What is your schedule like? Focus on Skype, In-Person Visits, or Both?
  25. 25. Making the Pitch Best Times to Schedule Prove You Are an Engaging Speaker Provide a Hook for Your Book Tie Your Presentation to Curriculum Offer Teasers Emphasize “Free” (if applicable)
  26. 26. Prove You Are an EngagingSpeaker
  27. 27. Prove You Are an EngagingSpeaker Evidence: Video; Accolades Interesting Background Experience Presenting Other Talents Previous Work with Kids Expertise Presentation Examples - Teasers
  28. 28. Hook Your Book
  29. 29. Hook Your Book Great for Reluctant Readers Unique Back Story Ties to Curriculum: Social Studies/Science/etc. Specialty Book: Comics/Graphic Novel Review Quotes; Awards
  30. 30. Tie to Curriculum
  31. 31. Tie to Curriculum English Language Arts: Writing; Reading Literature;Speaking & Listening Revision Presentations on Different Topics Reference Educational Standards (Common Core or State)
  32. 32. Offer Teasers PowerPoint Slides Excerpts/ARCs Short Skype Visit Video
  33. 33. Before the VisitBook SalesWhere? When? By Whom?Signing?PresentationNumber? For Whom?Current ClassroomReading/Activities?AV NeedsWhat does school provide?Prepping the KidsFamiliarity with the Book?Prepared Questions?
  34. 34. Day of the VisitTECHNOLOGYArrive Early to Assess AVBack-Up PlanPowerPoint HelpMESH WITH THE SCHOOLUse School Quiet SignalFollow the Teacher’s Lead
  35. 35. Other ImportantQuestions… CORI Check Lunch Parking/Directions Sign-In Procedures Who Knows You are Coming?
  36. 36. When Skyping… More Informal Fourth Grade and Up Have Kids Prep Questions Test Call Follow-up With Signed Bookplates
  37. 37. The Presentation: Timing Timing: 30-45 minutes for 3rd and up; 20 minutes for K-2 60% Speaking 30-40% Q&A/Activity/Reading
  38. 38. The Presentation:Content Ideas K-2 Story Time How to Make a Picture Book Create a Character or Create a Story Visual Learning 3rd – 6th Grade (Middle Grade) Become a Writer (Chris Rylander, Peter Lerangis) Create a Story as a Class (Peter Lerangis) Demystify the Writing Process The Story of Your Book Curriculum Specific (Jacqueline Davies; John Stephens) Story ARC; Story Openers; Poetry Writing; Revision; Writing Humor 7th and Up Issue Driven Student Lead Discussion – More Q&A (Neal Shusterman; Ellen Hopkins) Curriculum Specific - higher level (Melissa Marr) Breaking Grammar Rules; Point of View; Theme; Multiple Plot Lines; Revision
  39. 39. The Presentation:Engagement C.A.V.E Connect Make it Personal Connect Writer to Writer Compliment Ask Questions Validate Engage Show Visuals/Bring Props
  40. 40. Classroom Management Clear Introduction Preface Questions with “Raise Your Hand If…” Let Teacher Set the Tone You are Not Managing Behavior Don’t refer to “Kids,” refer to “Readers” &“Writers” Always Keep it Positive and Energetic
  41. 41. Goals Word of Mouth Increase Book Sales Honorariums: Make a Living from YourSchool Visits
  42. 42. Questions to AskPrior to Pitching What ages/grade levels are appropriate for your book? What size group are you comfortable with? How long is your presentation? What is the format of presentation? What is the focus of your presentation? Any curriculum ties? Are there any interactive elements? How far will you travel? What is your schedule like? Focus on Skype, In-Person Visits or Both?
  43. 43. How to Reach Out Start Local – Educators in Your Network Social Media – Reach Out on Twitter/Blogs/Facebook Other Authors – Joint Visits Bookstores – Find Stores That Will Coordinate Website – Educator Specific Section YouTube Example Online Lists – Speakers Directories and Skype Lists Conferences – Attend and/or Pitch Presentations Local Kidlit Events – Book Clubs; Forever YA; Meet-ups Regional School Library/Teaching/Reading Associations Brochures/Bookmarks Booking Agency or Publicist
  44. 44. Making the Pitch Prove You Are an Engaging Speaker Provide a Hook for Your Book Tie Your Presentation to Curriculum Emphasize “Free” (if applicable)
  45. 45. Prove You Are an EngagingSpeaker Evidence: Video; Praise Interesting Background Experience Presenting Other Talents Previous Work with Kids Expertise Presentation Examples - Teasers
  46. 46. Find Slides on Slideshare:https://www.slideshare.net/WaldenPondPress
  47. 47. Resources Common Core Standards http://www.corestandards.org/the-standards Massachusetts English-Language Arts Standards: http://www.doe.mass.edu/frameworks/ela/0311.pdf Lesson Plan Example (Scholastic): http://www.scholastic.com/teachers/lesson-plan/create-picture-book Help With Curriculum Guides: Winding Oak: http://www.windingoak.com/ Help with Contracts: http://www.schoolvisitexperts.com/resources/TEXT-10%20Get%20It%20In%20Writing.pdf Booking Agencies/Lists Balkin Buddies: http://www.BalkinBuddies.com/ Dayton Bookings: http://www.daytonbookings.com/ Dave Greenburg’s Authors & Illustrators: http://www.authorsillustrators.com/ McBook Words: http://www.mcbookwords.com/ School Bookings: http://www.SchoolBookings.com/ Author Visits: http://authorvisits.com/ Host Jewish Book Author: http://www.host-a-jewish-book-author.com/
  48. 48. Resources Teaching Authors Blog: Good resource for creating writinglessons: http://www.teachingauthors.com/ Author School Visits by State Blog – Add Your Name:http://authorbystate.blogspot.com/ Speaker’s Directories (you must be part of the org. to join) Children’s Book Guild: http://www.childrensbookguild.org/about-our-members/speakers-bureau SCBWI Speaker Directory: http://www.scbwi.org/Speakers-Listings.aspx Skype Networks: Skype an Author Network: http://skypeanauthor.wetpaint.com/ Authors who Skype for Free with Classes and Book Clubs:http://www.katemessner.com/authors-who-skype-with-classes-book-clubs-for-free/
  49. 49. Resources Blog Sites Nerdy Book Club: http://nerdybookclub.wordpress.com/ Kidlitosphere Central: http://www.kidlitosphere.org/members/ American Booksellers Association, Member Directory:http://www.bookweb.org/aba/members/search.do New England Children’s Bookseller’s Association InteractiveAuthor Touring Map:http://www.necba.net/necbamap5.html
  50. 50. Resources: School VisitExamples Dara Goldman School Visit: http://www.youtube.com/watch?v=vNV6b8V2Xqw Jarrett Krosoczka School Visit: http://www.youtube.com/watch?v=vNV6b8V2Xqw Neal Shusterman School Visit: http://www.youtube.com/watch?v=ZW0h83MPQ-k Jon Scieszka School Visit: http://encino.patch.com/articles/award-winning-childrens-author-jon-scieszka-visits-encino-elementary Derek Taylor Kent School Visit: http://www.youtube.com/watch?v=oxmV4_Ehwxo Dan Gutman Skype Visit: http://www.youtube.com/watch?v=U247HpofOgA John Green School Visit: http://www.youtube.com/watch?v=K2qi9TsNvv8 John Nathan School Visit: http://www.youtube.com/watch?v=z6F1e2hj2PM Dan Yaccarino School Visit Promo: http://www.youtube.com/watch?v=12D20R5hV2o
  51. 51. Resources: Author WebsiteExamples Melissa Stewart: http://www.melissa-stewart.com/sciclubhouse/libbook/visits.html Matt de la Pena: http://bit.ly/15z3UEz Bruce Hale: http://brucehale.com/visitp1.htm Jo Whittemore: http://www.jowhittemore.com/author_presentations.htm Jarrett J. Krosoczka: http://www.studiojjk.com/schoolvisits.html Kelly Milner Halls: http://www.wondersofweird.com/school-visit-info.html Mitali Perkins: http://www.mitaliperkins.com/author_visits.html Margaret Peterson Haddix: http://haddixbooks.com/visit2.html Kate Messner: http://www.katemessner.com/teachers/
  52. 52. Managing Sales Into Schools:To Do List 6 Weeks in Advance of Visit: Provide order forms for librarian to passto students for their parents with instructions that you will retrieve ina month. [See sample order form handout] 2 Weeks in Advance: Collect order forms from librarian Put orders into spreadsheet and supply to bookseller Days Before Visit: Sign/personalize ordered books and either furnishto librarian prior to visit for disbursement or bring to event. You can do a signing at site on day of visit, but be sure to account forthe amount of time needed (generally not advised). After Visit: Leave a few more order forms for librarian to offer oncemore to students. Collect order forms several weeks out from visit. Or set up a bookstore event post-visit so students who have notpurchased a book have a chance to do so.

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