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Word of Mouth Virtues | Television Advertising

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The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, and the Internet all work differently when it comes to sparking word of mouth conversations about brands, products, and services.

This presentation shares the Word of Mouth Virtues of Television Advertising.

To learn more about The Keller Fay Group and how your business can use its TalkTrack study to better measure the effectiveness of marketing and advertising programs, visit www.KellerFay.com.

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Word of Mouth Virtues | Television Advertising

  1. 1. Word of Mouth<br />Virtues of<br />Advertising<br />
  2. 2. Word of Mouth & Advertising<br />
  3. 3. Keller Fay TalkTrack Study<br />Monitors marketing-related conversations Americans have offline and online<br />Since 2006, over 1.5 million conversations have been captured, tabulated, and studied<br />In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)<br />Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.<br />®<br />
  4. 4. The most talked <br /> about brand... <br />
  5. 5. Word of Mouth Virtues<br />Television<br />Advertising<br />
  6. 6. TV Ratings Declining<br />
  7. 7. TV Ads Drive Word of Mouth<br />10.3%<br />
  8. 8. “As Seen on TV” Drives WOM<br />7.1%<br />
  9. 9.
  10. 10. Distinct Personalities<br />
  11. 11. Network A Outperforms Its CompetitorsTop Indexing Auto Brands for WOM Among Network Audiences<br />
  12. 12. Network A Outperforms Its CompetitorsTop Indexing Auto Brands for WOM Among Network Audiences<br />
  13. 13. Television is a WOM Trigger<br />
  14. 14. Television is a WOM Trigger<br />
  15. 15. www.KellerFay.com<br />

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