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Word of Mouth Virtues | Online Media

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Word of Mouth Virtues | Online Media

  1. 1. Word of Mouth<br />Virtues of<br />Online Media<br />
  2. 2. Growing Internet Influence<br />
  3. 3. Keller Fay TalkTrack Study<br />Monitors marketing-related conversations Americans have offline and online<br />Since 2006, over 1.5 million conversations have been captured, tabulated, and studied<br />In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)<br />Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.<br />®<br />
  4. 4. The most talked <br /> about brand... <br />
  5. 5. Word of Mouth Online<br />
  6. 6. Word of Mouth Online<br />
  7. 7. Word of Mouth Online<br />
  8. 8. “Talk Intention” Matters<br />
  9. 9. Conversation Catalysts<br />©2010 Keller Fay Group LLC<br />
  10. 10. ©2010 Keller Fay Group LLC<br />
  11. 11. The “Credibility Gap”<br />photo: http://www.flickr.com/photos/lapicero/2114074319/<br />
  12. 12. Offline vs. Online Credibility<br />OFFLINE<br />59%<br />ONLINE<br />49%<br />Highly Credible<br />Highly Credible<br />
  13. 13. Online Triggers Word of Mouth<br />
  14. 14. www.KellerFay.com<br />

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