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Word of Mouth Virtues | Magazine Advertising


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The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, and the Internet all work differently when it comes to sparking word of mouth conversations about brands, products, and services.

This presentation shares the Word of Mouth Virtues of Magazine Advertising.

To learn more about The Keller Fay Group and how your business can use its Conversation Catalysts(TM) segmentation system to identify word of mouth influencers, visit

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Word of Mouth Virtues | Magazine Advertising

  1. 1. Word of Mouth<br />Virtues of<br />Advertising<br />
  2. 2. Word of Mouth & Advertising<br />
  3. 3. Keller Fay TalkTrack Study<br />Monitors marketing-related conversations Americans have offline and online<br />Since 2006, over 1.5 million conversations have been captured, tabulated, and studied<br />In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)<br />Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.<br />®<br />
  4. 4. The most talked <br /> about brand... <br />
  5. 5. Word of Mouth Virtues<br />Magazine<br />Advertising<br />
  6. 6.
  7. 7. Conversation CatalystsTM<br />tastemakers<br />trendsetters<br />INFLUENCERS<br />
  8. 8. Conversation CatalystsTM<br />
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  10. 10.
  11. 11. Conversation CatalystsTM<br />Top Magazine Titles for Beauty CatalystsTM<br />
  12. 12. Conversation CatalystsTM<br />Top Magazine Titles for Sports & Recreation CatalystsTM<br />
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  14. 14. Magazines Reach Influencers<br />Influencers Deliver Sales<br />
  15. 15.<br />