Solving the sourcingSolving the sourcing
puzzlepuzzle
Dead stop to launch in 90 daysDead stop to launch in 90 days
Peter KellerPeter Keller
FringeSportFringeSport
ProductSimpleProductSimple
icaruspete@gmail.comicaruspete@gmail.com
@petek...
Goal: Product Launch inGoal: Product Launch in
90 Days90 Days
Product Development canProduct Development can
take yearstake years
But you can cut yourBut you can cut your
timeframe down totimeframe down to
months or days with amonths or days with a
few...
How?How?
Days 1-30: Dev andDays 1-30: Dev and
Factory SelectionFactory Selection
Days 31-60: Order,Days 31-60: Order,
Feedback, Pro...
Days 1-30: Dev andDays 1-30: Dev and
Factory SelectionFactory Selection
Quick tangent-Quick tangent-
OEM vs. ODMOEM vs. ODM
Got an idea?Got an idea?
Get it MADEGet it MADE
Find anFind an
engineer/designerengineer/designer
Local in Austin:Local in Austin:
Brooke Make Shift ATXBrooke Make Shift ATX
Bailey BrightPDBailey BrightPD
Outsource:Outsource:
Odesk.comOdesk.com
Elance.comElance.com
Find a factory!Find a factory!
Free ride on existingFree ride on existing
engineering and toolingengineering and tooling
Resources:Resources:
Alibaba.comAlibaba.com
GlobalSources.comGlobalSources.com
Panjiva.com (secret weapon)Panjiva.com (sec...
Is the Factory legit?Is the Factory legit?
Other customersOther customers
Factory audit ($300)Factory audit ($300)
VisitVisit
Sourcing companySourcing company
Sample...
Factory engineering andFactory engineering and
design resourcesdesign resources
ToolingTooling
Protecting your IPProtecting your IP
Target marketTarget market
Mfr countryMfr country
Samples- timingSamples- timing
Quick tangent:Quick tangent:
Is China the rightIs China the right
answer?answer?
Days 31-60: Order,Days 31-60: Order,
Feedback, ProductionFeedback, Production
Never send money youNever send money you
can’t losecan’t lose
Craft the orderCraft the order
PricePrice
Payment termsPayment terms
Delivery DateDelivery Date
L/C (secret weapon)L/C (secret weapon)
LiabilityLiability...
What if everything goesWhat if everything goes
sideways?sideways?
Final sampleFinal sample
Monitoring productionMonitoring production
statusstatus
Arrange inspectionArrange inspection
$300/day$300/day
Arrange shippingArrange shipping
Production andProduction and
inspectioninspection
Days 61-90: Shipping,Days 61-90: Shipping,
Launch PrepLaunch Prep
ShippingShipping
Freight ForwarderFreight Forwarder
~25 days Shanghai to~25 days Shanghai to
AustinAustin
WarehousingWarehousing
YoursYours
Your buddy’sYour buddy’s
3PL (secret weapon)3PL (secret weapon)
~25 days Shanghai to~25 days Shanghai to
AustinAustin
LaunchLaunch
Samples by airSamples by air
Line up distributionLine up distribution
Platforms (secretPlatforms (secret
weapon)weapon)
Find helpFind help
MeMe
productsimple.netproductsimple.net
icaruspete@gmail.comicaruspete@gmail.com
@productsimple@productsimple
OnlineOnline
redditreddit
Sourcing and industrialSourcing and industrial
design companiesdesign companies
Silkroadintl.netSilkroadintl.net
makeshift...
Defined tasksDefined tasks
ElanceElance
OdeskOdesk
Thanks and good luck!Thanks and good luck!
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Solving the Sourcing Puzzle- Dead Stop to Launch in 90 Days - Austin Inventors and Entrepreneurs Association

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Solving the Sourcing Puzzle- Dead Stop to Launch in 90 Days - Austin Inventors and Entrepreneurs Association

  1. 1. Solving the sourcingSolving the sourcing puzzlepuzzle Dead stop to launch in 90 daysDead stop to launch in 90 days
  2. 2. Peter KellerPeter Keller FringeSportFringeSport ProductSimpleProductSimple icaruspete@gmail.comicaruspete@gmail.com @petekeller@petekeller
  3. 3. Goal: Product Launch inGoal: Product Launch in 90 Days90 Days
  4. 4. Product Development canProduct Development can take yearstake years
  5. 5. But you can cut yourBut you can cut your timeframe down totimeframe down to months or days with amonths or days with a few hacksfew hacks
  6. 6. How?How?
  7. 7. Days 1-30: Dev andDays 1-30: Dev and Factory SelectionFactory Selection Days 31-60: Order,Days 31-60: Order, Feedback, ProductionFeedback, Production Days 61-90: Shipping,Days 61-90: Shipping, Launch PrepLaunch Prep
  8. 8. Days 1-30: Dev andDays 1-30: Dev and Factory SelectionFactory Selection
  9. 9. Quick tangent-Quick tangent- OEM vs. ODMOEM vs. ODM
  10. 10. Got an idea?Got an idea?
  11. 11. Get it MADEGet it MADE
  12. 12. Find anFind an engineer/designerengineer/designer
  13. 13. Local in Austin:Local in Austin: Brooke Make Shift ATXBrooke Make Shift ATX Bailey BrightPDBailey BrightPD
  14. 14. Outsource:Outsource: Odesk.comOdesk.com Elance.comElance.com
  15. 15. Find a factory!Find a factory!
  16. 16. Free ride on existingFree ride on existing engineering and toolingengineering and tooling
  17. 17. Resources:Resources: Alibaba.comAlibaba.com GlobalSources.comGlobalSources.com Panjiva.com (secret weapon)Panjiva.com (secret weapon) Canton FairCanton Fair Industry knowledge (secretIndustry knowledge (secret weapon)weapon) GoogleGoogle
  18. 18. Is the Factory legit?Is the Factory legit?
  19. 19. Other customersOther customers Factory audit ($300)Factory audit ($300) VisitVisit Sourcing companySourcing company SamplesSamples
  20. 20. Factory engineering andFactory engineering and design resourcesdesign resources
  21. 21. ToolingTooling
  22. 22. Protecting your IPProtecting your IP
  23. 23. Target marketTarget market Mfr countryMfr country
  24. 24. Samples- timingSamples- timing
  25. 25. Quick tangent:Quick tangent: Is China the rightIs China the right answer?answer?
  26. 26. Days 31-60: Order,Days 31-60: Order, Feedback, ProductionFeedback, Production
  27. 27. Never send money youNever send money you can’t losecan’t lose
  28. 28. Craft the orderCraft the order
  29. 29. PricePrice Payment termsPayment terms Delivery DateDelivery Date L/C (secret weapon)L/C (secret weapon) LiabilityLiability ReturnsReturns
  30. 30. What if everything goesWhat if everything goes sideways?sideways?
  31. 31. Final sampleFinal sample
  32. 32. Monitoring productionMonitoring production statusstatus
  33. 33. Arrange inspectionArrange inspection $300/day$300/day
  34. 34. Arrange shippingArrange shipping
  35. 35. Production andProduction and inspectioninspection
  36. 36. Days 61-90: Shipping,Days 61-90: Shipping, Launch PrepLaunch Prep
  37. 37. ShippingShipping
  38. 38. Freight ForwarderFreight Forwarder ~25 days Shanghai to~25 days Shanghai to AustinAustin
  39. 39. WarehousingWarehousing YoursYours Your buddy’sYour buddy’s 3PL (secret weapon)3PL (secret weapon)
  40. 40. ~25 days Shanghai to~25 days Shanghai to AustinAustin
  41. 41. LaunchLaunch
  42. 42. Samples by airSamples by air Line up distributionLine up distribution Platforms (secretPlatforms (secret weapon)weapon)
  43. 43. Find helpFind help
  44. 44. MeMe productsimple.netproductsimple.net icaruspete@gmail.comicaruspete@gmail.com @productsimple@productsimple
  45. 45. OnlineOnline redditreddit
  46. 46. Sourcing and industrialSourcing and industrial design companiesdesign companies Silkroadintl.netSilkroadintl.net makeshiftatx.commakeshiftatx.com brightpd.combrightpd.com
  47. 47. Defined tasksDefined tasks ElanceElance OdeskOdesk
  48. 48. Thanks and good luck!Thanks and good luck!

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