3 Stories About China - Understanding Factory Relationships in Chinese Sourcing

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@petekeller takes you through managing factory relationships through the lens of three stories about his experiences in China.

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  • 2005One large competitor- Rogue FitnessHeavy, nichey-gear, but not too hard to developPassionate customer base that is very web savvy incl social media1.2M CrossFitters in the US3M next 3 years5000 CrossFit gyms in the US
  • 100k$1M$3MAustin, Texas, USAMainly ship to the USSell locally as well- Austin, Dallas, San Antonio
  • 3 Stories About China - Understanding Factory Relationships in Chinese Sourcing

    1. 1. Stories about China
    2. 2. @petekeller icaruspete@gmail
    3. 3. Revenue (000) 2500 2000 1500 Revenue (000) 1000 500 0 2011 2012 2013
    4. 4. 16000 14000 12000 10000 8000 Revenue Proj (000) Revenue (000) 6000 4000 2000 0 2011 2012 2013 2014 2015 2016
    5. 5. RESPECT
    6. 6. @petekeller icaruspete@gmail

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