Boring to Great | Social Media POV

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Kellen Communications takes a quick look at 3 companies doing social media right.

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Boring to Great | Social Media POV

  1. 1. Kellen Communications @KellenComm kellencommunications.com Three Brands Doing Social Right From Boring to Great
  2. 2. From Boring to Great POV Our Purpose Social Media should be exciting, personable, and of course- social. We’re constantly learning new practices and finding the best ways to align our clients in the social atmosphere. In our research we’ve come across three, non-client brands that are doing excellent jobs transferring their messages and missions to the social realm. This is Kellen Communications’ quick point of view of “boring” subjects turned to great social expeditions.
  3. 3. MAERSK LINE From Boring to Great POV
  4. 4. Maersk Line Picked up by Forbes, BBC, The Independent, Bloomberg Utilizes: Blog, Facebook, Instagram, Twitter, Vimeo, etc Almost 1.2 million followers across channels From Boring to Great POV
  5. 5. Maersk Line From Boring to Great POV “When I started, as far as social goes we were at zero—absolute zero. People would tell me, ‘We’re not right for social media, we’re boring, no one’s going to like us, and who will support us?’ A lot of people inside the company as well as outside just didn’t think it would take.” –Jonathan Wichmann, Maersk Line Social Media Lead (via Forbes) By utilizing curated images and professional photography, Maersk Line publishes “episodes” on MaerskLineSocial.com which are then formatted, alongside channel-specific content, for individual social channels. In 2 years the B2B company has revamped their social presences.
  6. 6. WAKE COUNTY PUBLIC SCHOOL SYSTEM From Boring to Great POV
  7. 7. Wake County Public School System Picked up by BuzzFeed, Mottis, and local news Utilizes: Twitter, Pinterest, Instagram, YouTube Over 17,000 followers across channels From Boring to Great POV
  8. 8. From Boring to Great POV Wake County Public School System “The Wake County Public School System in North Carolina is so done with these kids.” - BuzzFeed The Wake County School System (@wcpss) used to utilize its social media channels by announcing bus delays, snow days, and interacting with PTA members. Now they have broadened their social reach to interact with the kids in the school is district on channels, and through means, in which they understand. Their social following went from around 800 to over 17,000 in 6 months.
  9. 9. AMERICAN STANDARD From Boring to Great POV
  10. 10. American Standard From Boring to Great POV Picked up by Fox News, Supplier Blogs, Local Appliancers Utilizes: Facebook, YouTube, Pinterest Over 85,000 followers across channels
  11. 11. American Standard From Boring to Great POV American Standard sells toilets. And they’re just starting their social media presence. To kick-off their new initiatives, they created a peer-to-peer, social sharing-based campaign donating toilet pans to developing countries. So far they have donated almost 800 pans, and gained over 80,000 new Facebook fans.

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