Social Media Success  for Your Chapters ©2010 Price Consulting Group www.thepriceconsultinggroup.com  Dr. Kella B. Price, ...
Did you know… <ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng </li></ul>©2010 Price Consulting Group www.thepriceconsul...
Outline <ul><li>Need for social media </li></ul><ul><li>Social Media toolkit </li></ul><ul><ul><li>Blogging </li></ul></ul...
Social Networking for your chapter <ul><li>Expand network </li></ul><ul><li>Learn and discuss in brief format </li></ul><u...
The TOOLKIT IS HERE! <ul><li>What is social media? </li></ul><ul><li>Using social media </li></ul><ul><li>Resources </li><...
Is anyone “live tweeting” this presentation? <ul><li>Yes </li></ul><ul><li>No </li></ul><ul><li>#socialmedia </li></ul><ul...
What should I be using Twitter for? <ul><li>Building relationships with potential members </li></ul><ul><li>Creating perso...
Find your followers… <ul><li>Send invites to your email or contact list </li></ul><ul><li>Find them on Twitter </li></ul><...
Twitter Talk <ul><li>Tweet </li></ul><ul><li>Retweet </li></ul><ul><li>Replies (@kellaprice) </li></ul><ul><li>Direct mess...
How do I get started? <ul><li>Set up your account – recognizable name </li></ul><ul><li>Brand yourself </li></ul><ul><ul><...
Who manages it? <ul><li>VP of technology </li></ul><ul><li>Chapter leaders </li></ul><ul><li>Any chapter member could post...
LinkedIn <ul><li>Create your own profile (Greater  Atlanta Group  ) </li></ul><ul><ul><li>Add websites </li></ul></ul><ul>...
Facebook <ul><li>Create your business “fan” page </li></ul><ul><ul><li>Can send messages directly to your fans </li></ul><...
Elements of a successful Fan page <ul><li>Network w/ other platforms (links) </li></ul><ul><li>Offer information VALUED by...
Use synchronous posting tool  <ul><li>Ping.fm, hootsuite, tweetdeck </li></ul><ul><li>Link accounts to facilitate updates ...
Blogging <ul><li>Publish ideas or discussion </li></ul><ul><ul><li>Write regularly </li></ul></ul><ul><li>Most often linke...
Tagging and Bookmarks <ul><li>Learn from others, share bookmarks </li></ul><ul><li>Long-term reference </li></ul><ul><li>C...
Virtual Worlds/ Second Life <ul><li>80% of active Internet users will be in virtual worlds by end of 2011  (Gartner ) </li...
Learning Innovation Meetup ©2009 Price Consulting Group
Second Life Capabilities in Training ©2009 Price Consulting Group
Second Life User Demographics ©2009 Price Consulting Group (Source: Abrams, 2009)
Who’s using Second Life? <ul><li>HP </li></ul><ul><li>IBM </li></ul><ul><li>Microsoft </li></ul><ul><li>Cisco </li></ul><u...
How does the technology impact YOU? <ul><li>More peer-to-peer collaboration </li></ul><ul><li>Better knowledge transfer </...
Key elements to remember <ul><li>Keep name consistent/recognizable </li></ul>©2010 Price Consulting Group www.thepricecons...
What are your takeaways? <ul><li>  </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
Thank you! What are your questions? <ul><li>Dr. Kella B. Price, SPHR, CPLP </li></ul><ul><li>www.thepriceconsultinggroup.c...
Reference <ul><li>Craig, Randall. (2009).  Online PR and Social Media for Experts, Authors, Consultants, and Speakers.  Kn...
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Social media success for your chapters

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  • Introductions – who is on the call, what chapter, role, what you want to get out of the session
  • Twitter 175 million registered users 95 M tweets per day Facebook – 500 million active users
  • Use Table of Contents to discuss content
  • “ build your brand by building a personal connection” Post items of interest – links , articles, what you are working on, key learnings from conferences/meetings
  • OPEN FOR OTHERS TO SHARE CONCERNS - OBJECTIONS
  • Show on my account
  • OPEN FOR OTHERS TO SHARE CONCERNS - OBJECTIONS
  • OPEN FOR OTHERS TO SHARE CONCERNS - OBJECTIONS
  • OPEN FOR OTHERS TO SHARE CONCERNS - OBJECTIONS
  • Uses: Replace webinar if appropriate IBM uses for new hire orientations Networking Role Playing (ie. Sales teams to go through pitch and get feedback) Mixed Reality/Simulcasts meetings – big screen with avatars, live video feed into Second Life
  • Mt Diablo has an SOS for a virtual meeting in Second Life!
  • 39% of Users from US Close to 39% from EU
  • **Personal experiences – ASK audience
  • Social media success for your chapters

    1. 1. Social Media Success for Your Chapters ©2010 Price Consulting Group www.thepriceconsultinggroup.com Dr. Kella B. Price, SPHR, CPLP Price Consulting Group
    2. 2. Did you know… <ul><li>http://www.youtube.com/watch?v=lFZ0z5Fm-Ng </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    3. 3. Outline <ul><li>Need for social media </li></ul><ul><li>Social Media toolkit </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>  </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    4. 4. Social Networking for your chapter <ul><li>Expand network </li></ul><ul><li>Learn and discuss in brief format </li></ul><ul><li>Fast, real-time </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    5. 5. The TOOLKIT IS HERE! <ul><li>What is social media? </li></ul><ul><li>Using social media </li></ul><ul><li>Resources </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    6. 6. Is anyone “live tweeting” this presentation? <ul><li>Yes </li></ul><ul><li>No </li></ul><ul><li>#socialmedia </li></ul><ul><li>#ASTD </li></ul><ul><li>#ASTDchapters </li></ul><ul><li>http://twitter.com/home </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    7. 7. What should I be using Twitter for? <ul><li>Building relationships with potential members </li></ul><ul><li>Creating personal connections with existing members </li></ul><ul><li>Staying informed </li></ul><ul><li>http://twitter.com/#!/astdOC </li></ul>© Price Consulting Group 2010 www.thepriceconsultinggroup.com
    8. 8. Find your followers… <ul><li>Send invites to your email or contact list </li></ul><ul><li>Find them on Twitter </li></ul><ul><li>Think potential members as well as existing ones </li></ul><ul><li>Use hashtags (#ASTD) </li></ul>© Price Consulting Group 2010 www.thepriceconsultinggroup.com
    9. 9. Twitter Talk <ul><li>Tweet </li></ul><ul><li>Retweet </li></ul><ul><li>Replies (@kellaprice) </li></ul><ul><li>Direct message </li></ul>© Price Consulting Group 2010 www.thepriceconsultinggroup.com
    10. 10. How do I get started? <ul><li>Set up your account – recognizable name </li></ul><ul><li>Brand yourself </li></ul><ul><ul><li>1 line “bio” </li></ul></ul><ul><ul><li>Website address </li></ul></ul><ul><ul><li>Actual location </li></ul></ul><ul><ul><li>Use a picture…ASTD logo </li></ul></ul><ul><li>Find your contacts </li></ul>© Price Consulting Group 2010 www.thepriceconsultinggroup.com
    11. 11. Who manages it? <ul><li>VP of technology </li></ul><ul><li>Chapter leaders </li></ul><ul><li>Any chapter member could post using @ or #ASTD, other designated hashtag </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    12. 12. LinkedIn <ul><li>Create your own profile (Greater Atlanta Group ) </li></ul><ul><ul><li>Add websites </li></ul></ul><ul><ul><li>Upload contacts </li></ul></ul><ul><ul><li>Use to create discussion, job board, etc. </li></ul></ul><ul><ul><li>Open or closed? </li></ul></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    13. 13. Facebook <ul><li>Create your business “fan” page </li></ul><ul><ul><li>Can send messages directly to your fans </li></ul></ul><ul><ul><li>YouTube video box, content info, photos,blog </li></ul></ul><ul><ul><li>Post photos from meetings </li></ul></ul><ul><ul><li>Send “invites” </li></ul></ul><ul><ul><li>Upload Notes (press releases), </li></ul></ul><ul><ul><li>Metro DC </li></ul></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    14. 14. Elements of a successful Fan page <ul><li>Network w/ other platforms (links) </li></ul><ul><li>Offer information VALUED by others </li></ul><ul><li>Create contests that include participation </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    15. 15. Use synchronous posting tool <ul><li>Ping.fm, hootsuite, tweetdeck </li></ul><ul><li>Link accounts to facilitate updates </li></ul><ul><li>Microblogging increases visibiilty </li></ul><ul><ul><li>Include links, video snippets </li></ul></ul><ul><li>Keep pages active and change them often </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    16. 16. Blogging <ul><li>Publish ideas or discussion </li></ul><ul><ul><li>Write regularly </li></ul></ul><ul><li>Most often linked to website </li></ul><ul><ul><li>MetroDC </li></ul></ul><ul><li>Youtube </li></ul><ul><ul><li>Orange County </li></ul></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    17. 17. Tagging and Bookmarks <ul><li>Learn from others, share bookmarks </li></ul><ul><li>Long-term reference </li></ul><ul><li>Can be public or to a specific group </li></ul><ul><li>Use links and tags to describe </li></ul><ul><li>Reddit, technorati, delicious </li></ul><ul><li>ASTD bookmarks </li></ul><ul><li>Program bookmarking </li></ul>©2009 Price Consulting Group
    18. 18. Virtual Worlds/ Second Life <ul><li>80% of active Internet users will be in virtual worlds by end of 2011 (Gartner ) </li></ul><ul><li>Uses </li></ul>©2009 Price Consulting Group (Source: Abrams, 2009)
    19. 19. Learning Innovation Meetup ©2009 Price Consulting Group
    20. 20. Second Life Capabilities in Training ©2009 Price Consulting Group
    21. 21. Second Life User Demographics ©2009 Price Consulting Group (Source: Abrams, 2009)
    22. 22. Who’s using Second Life? <ul><li>HP </li></ul><ul><li>IBM </li></ul><ul><li>Microsoft </li></ul><ul><li>Cisco </li></ul><ul><li>Comcast </li></ul><ul><li>Intel </li></ul><ul><li>Time Warner </li></ul><ul><li>Northrup Grumman </li></ul><ul><li>Dell </li></ul><ul><li>Kraft </li></ul><ul><li>Best Buy </li></ul><ul><li>Newscorp </li></ul>©2009 Price Consulting Group (Source: Abrams, 2009)
    23. 23. How does the technology impact YOU? <ul><li>More peer-to-peer collaboration </li></ul><ul><li>Better knowledge transfer </li></ul><ul><li>Real-time activities and information </li></ul><ul><li>Low skills required to use </li></ul><ul><li>Low cost to implement </li></ul><ul><li>Increase training opportunities/modalities </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    24. 24. Key elements to remember <ul><li>Keep name consistent/recognizable </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    25. 25. What are your takeaways? <ul><li>  </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    26. 26. Thank you! What are your questions? <ul><li>Dr. Kella B. Price, SPHR, CPLP </li></ul><ul><li>www.thepriceconsultinggroup.com </li></ul><ul><li>[email_address] </li></ul><ul><li>252.622.8119 </li></ul><ul><li>Price Consulting Group </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com
    27. 27. Reference <ul><li>Craig, Randall. (2009). Online PR and Social Media for Experts, Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com </li></ul><ul><li>ASTD Social Media Toolkit </li></ul>©2010 Price Consulting Group www.thepriceconsultinggroup.com

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