Slideshare version using qr codes to improve learning and performance

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QR codes are rapidly growing as a great interactive technology tool, a way to communicate with clients and colleagues and share information rapidly. QR codes can be used by workplace learning professionals in conducting training as well. When used appropriately in training, QR codes increase conversion optimization, increase participant engagement, and allow participants to find information, learn in teams, and access company resources just-in-time. This session will show you how to create and scan QR codes and use them to share information with clients, colleagues, and training participants. You will create and use QR codes; identify opportunities to enhance learning through their use; integrate use of QR tagging into existing training; and understand how to use QR codes as a mechanism to improve learning and performance in your organization.

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  • 22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology?Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content.http://heidicohen.com/qr-code-data/● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent.http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11CTIA: U.S. smartphone users now total 95.8 million - FierceWirelesshttp://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
  • [twitter]Speaking @ 8:30 on #socialmedia. Join on Twitter to hear how to use more effectively! Hashtag for session: #astdlv [/twitter]
  • 22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology?Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content.http://heidicohen.com/qr-code-data/● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent.http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11CTIA: U.S. smartphone users now total 95.8 million - FierceWirelesshttp://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
  • **Personal experiences – ASK audienceQR codes provide “opportunities…as input devices in learning environments”7 Things You Should Know About QR Codes Friday, February 13, 2009Source(s) ELI 7 Things You Should Know, EDUCAUSE Learning Initiative (ELI) [twitter]#socialmediaoffrsbettrcollaboration,knowledgetransfr, in real-time,Low cost [/twitter]
  • Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
  • Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan.When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing.Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone.Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
  • [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter][twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  • BIT.LYTINYURL.COMOWL.LY
  • A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists [usually] of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. -WikipediaColor your codeConversion Optimization 101A conversion simply means that a user completed an intended call-to-action. If you invite 100 people to an event,and 30 people RSVP,the conversion rate is 30%. Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action.QR Codes as a Conversion ToolConversion optimization tactics target…What users wantWhere users want itWhat the users need to actWhen users are most likely to actRead more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2J51uHP
  • Mobile barcode (#QR Code) scanning was up over 4500% comparing Q1 2010 to Q1 2011. Golden Rules of Mobile Barcode Usage:Serve a business objectiveAdd value for the userProvide contextual assistance(e.g. link to get a reader app,call-to-action,barcodealternative,etc.)Test to ensure codes are scannableRead more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2Isbk5j
  • Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
  • Kaywahttp://qrcode.kaywa.com/is a great website that enables you to create QR codes at no cost. They also have a reader application to decode QR codes. You are then able to save the QR code as an image for placement on documents, or on the web. With Kaywa, you can create a code with a URL, a text message, a phone number, or SMS. This service is free, however, if you want to utilize their analytics, you must subscribe to the paid version.
  • If you want to create QR codes from URLs on your computer or phone, there are two applications to explore. For those who use a Google browser, Google Chrome has QR-Code Tag. If you use a Firefox browser, the application I recommend is Mobile Barcode. Both of these let you generate a QR code for the site in your web browser. If you are reviewing an article, blog, or find a relevant video, this expedites the process of sharing a QR code leading to that content.
  • One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. You can see how many people completed the intended call-to-action! This will enable you to evaluate the effectiveness of your code in conversion optimization. Additionally, if you use the same URL repetitively, using bit.ly or owl.ly will also store these website URLs. Goo.gl also provides user analytics, such as time of day, date, location, browser and platform.In this bit.ly example, 109 people have used the link I created for “The most Complete Twitter Application List”. I see also that 8552 have viewed this page, and 186 people have saved this URL.Bit.ly also summarizes other data, such as this graph that shows when people used the bitmark. Other data it provides includes: how the individual received the URL (whether direct via email, etc, or through another application, like Facebook), and the end users’ country location.
  • Regardless of where you post your QR code, I always recommend some sort of text to explain what the QR code is for (See earlier examples of QR code with Twitter or Facebook LIKE). It may also be beneficial if you include a shortened URL along with the code; this allows individuals who don’t have a smartphone or don’t want to scan the image still take action if they choose.Whenever you post a QR Code it is essential, in my mind, that you also put a textual element to it – if you’ve not used them before you might need to explain what they are. if nothing else you put a shortened URL along with the code on the page so people without the ability to read the code can still participate. This is why I like Snap.vu – it adds the short URL to the image.
  • Customer service survey:Feedback Surveys on Sales ReceiptsWithout a QR code,requesting feedback on receipts can lack visual attention,accuracy and speed.Business goal: Capture customer feedbackConversion challenge: Increase # of completed surveysIndustry:Retail,hospitality,food,recreation,entertainmentInclude a QR code on receipts that encourage users to scan and rate their experience. Feature an incentive like a discount off their next purchase or a lotto contest (i.e. “you’ll be entered for a chance to win a ___”) to add value for the user.Conversion tip:Dynamically generate the QR code so that it’s automatically encoded with the transaction ID and timestamp to lesson the amount of data a user would need to provide.“When”opportunities: Immediately after purchaseBarcode content: Link to a feedback surveyRead more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2JLYNU7a program from The Kennedy Center recently included a sheet with a QR code that linked visitors to a customer satisfaction survey.
  • Different topic, different colorsi.e. All training QR codes redAll recruitment QR codes blue
  • Use #QRCodes to announce meetings,contests,birthdays or service anniversaries.
  • A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or create a QR code to access the documents and post in your social media(or both).A copy of the session tweets. You can create a transcript, and then use a QR code to disburse these to your audience.Create a master document with all of the QR codes and a description of what they direct the end user to do. Providing additional resources or tools to the participants (another item to create a QR code for the link!). You can also put all of your resources in a bookmarking tool like delicious, and then create a QR code that will open that bookmarking page.
  • [twitter]What are your takeaways? [/twitter]
  • [twitter] Do you have any questions about #QR codes? [/twitter][twitter] Thanks for participating in #qrcodes for #trainers. Keep the conversation going! [/twitter]
  • Slideshare version using qr codes to improve learning and performance

    1. 1. Using QR Codes toImprove Learning and Performance Session: W202 Wednesday, 1:15-2:15 p.m. Marriott, Salon V/VI Dr. Kella B. Price, SPHR, CPLP Price Consulting Group @kellaprice
    2. 2. To prepare for this session, please access your smart phone’s application store and download a free QR Reader.Kaywa BeeTagg Qrafter BakodoReaderQRReader i-nigma TapReader ATTScanner QR DroidOnce you have a QR Readerloaded on your smart phonescan this code to test if it isfunctioning correctly.
    3. 3. Using QR Codes to Improve Learning and PerformanceTake this survey before the Session: W202session starts! Wednesday, 1:15-2:15 p.m.http://svy.mk/SQUqZX Marriott, Salon V/VI Dr. Kella B. Price, SPHR, CPLP Price Consulting Group @kellaprice
    4. 4. Who is “live tweeting this presentation? #W202 #ASTDTK13 During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #socialmedia #ASTD #QR #QRtip 4
    5. 5. What do you want to take fromthis session? #W202 #ASTDTK13What do you want to take from this session? #ASTDLV
    6. 6. QR Codes for Trainers
    7. 7. How does the technology impact YOU?• More peer-to-peer collaboration• Better knowledge transfer• Real-time activities and information• Low skills required to use• Low cost to implement• Increase training opportunities/modalities 7
    8. 8. Benefits of using QR codes:• Green• Resources when they want, where they want it• Provide supplemental information• Evaluate training effectiveness• Engage audiences• Conversion optimization
    9. 9. MS Tags• Must have Microsoft Tag Reader Scan these by downloading app: gettag.mobi
    10. 10. Customizing• Color• Edges Contact info sample: Plinks.me/nuggwq Viscards.mobi/johnkella• Multiple pieces of data• Customized content for end user• Details about end user (location and phone)
    11. 11. Guidelines for QR Codes• Business objective• Add value• Provide contextual assistance• Tested with multiple applications
    12. 12. Generating QR Codes 12
    13. 13. Link Shortener 13
    14. 14. What is it?QRCodes:“quick response” square barcodes of(usually) black & white, link to data: –contact info –Website –video
    15. 15. Where can I find QR Codes?
    16. 16. Generating QR Codes• Youscan.me
    17. 17. Generating QR Codes• Youscan.me – Location tracking – Analytics
    18. 18. Generating QR Codes• Youscan.me – Location tracking – Analytics• Kaywa
    19. 19. Other apps• Google: QR-Code Tag• Firefox: Mobile barcode Create a QR code from content in your web browser. QR-Code Tag and Mobile barcode make it easy.
    20. 20. Link Shortener
    21. 21. Link Shortener in QR Code
    22. 22. Step-by-Step with bit.ly1. Enter the website address in the link shortener. Click on shorten.2. Copy the shortened link.3. Use the shortened link to create your QR code.
    23. 23. Link Shortener Analytics
    24. 24. Remember:• Explain why they should scan• Provide a URL• Use a link shortener• Test with multiple applications
    25. 25. Check the Backchannel
    26. 26. What are the implications for training?Give yourfeedback inthe discussionforum byscanning thecode: bit.ly/10KCQQ3
    27. 27. As a business tool• Likify.net• Facebook Places• Check-ins via Facebook, Foursquare, Twitter FOLLOW, or Google Places.• Subscribe to blog• Opt-in on email list
    28. 28. As a business tool• Promotions• Billing invoices• Business cards• Marketing brochures• Conferences http://bit.ly/CVwQRCode• CV
    29. 29. As a business tool• Send QR Codes quickly via social media
    30. 30. Training: Pre-session Pre-populate by creating a URL: 1. Start with http://bit.ly/VuI8M4• Registration twitter.com/intent/tweet?text= 2. Hashtag: %23• Map 3. Spaces: +• Session description I learned how to pre-populate #Twitter statuses Thanks @kellaprice #cool• Prework #W202 #astdtk13• Texts http://twitter.com/intent/tweet?text=I +learned+how+to+pre-• Survey for participants populate+%23Twitter+statuses+Tha nks+@kellaprice+%23cool+%23w20• Pre-populated tweets 2+%23astdtk13 4. Don’t forget to shorten link before you create the QR code
    31. 31. Training: During the Session• What is the goal or learning objective?• What will the code do to enhance the activity or information?• Does the QR code enrich the activity with FUN as well as supplemental information?• How will you support learners who need assistance?• Finally, how will you measure if the activity has been successful (specifically, consider Kirkpatrick’s Levels 1-3)?
    32. 32. Training: During the session• Intro – download the app• Supplemental reading• Slideshare• Delicious• Contact information• Videos• Polls/Surveys
    33. 33. Surveys• Employee Satisfaction survey• Exit survey• Customer survey/performance data• Testing, evaluating, polling• Name tags Get real-time feedback from customers after each interaction with a QR Code; helps coach employees. Tweet me! #W202 #ASTDTK13
    34. 34. Surveys1. One benefit of using a link shortener is:2. True or False: Mobile barcode (#QR Code) scanning was up over 4500% comparing from Q1 2010 to Q1 2011.3. QR codes should: a)Serve a business objective b)Add value for the user c)Provide contextual assistance d)Be scannable e)All of the above
    35. 35. Distribution• Reading – provide link Check out this site to create your• Calendar items calendar event:• Recruiting• Webinar• What’s new• Orientation
    36. 36. DistributionUsing your smart phone click on the QR Code to download a copy of this presentation. http://bit.ly/slideshareKella
    37. 37. Video• Memo – Leadership video• Job Aids
    38. 38. Videohttp://youtu.be/d9NF2edxy-M
    39. 39. Activities• Weekly fun
    40. 40. ActivitiesTeam meeting tomorrow in the break room @ 9am. Join us fordoughnuts&coffee. Well be celebrating someones service anniversary and theSales contest winner!
    41. 41. Using QR codes forsupplemental information
    42. 42. Training: Post-session• Conversion optimization: Analytics• Consider these questions: – How QR code was presented – Did you test the QR codes for scannability? – Did you explain to the audience how to scan QR codes before the session? – How was the QR code introduced? – Did you point it out to the audience and tell them what content it was linked to? – Was the QR code on the projector screen (more difficult to scan) or was it presented in handouts?
    43. 43. Following up with your audience• Summary of key points• Copy of session tweets• Document with all QR codes• Bookmarking resources
    44. 44. What are your takeaways? #ASTDTK13 #W202
    45. 45. Don’t forget:Check out my QR Code resources on Thank you! Delicious: What are your questions? http://bit.ly/deliciousastdtk13 Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com drkellabprice@gmail.com 252.622.8119 Download a copy of the slides and supplemental materials from the Price Consulting Group Conference site or from slideshare: http://bit.ly/slideshareKella Complete the evaluation feedback 45 about this session!

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