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ASTD Techknowledge workbook Using QR Codes to Improve Performance

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Learners will:
• Implement the use of QR codes
• Enhance knowledge and information sharing
• Improve conversion optimization
• Determine when it is appropriate to use QR codes
• Demonstrate how to create QR codes in learning events.


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ASTD Techknowledge workbook Using QR Codes to Improve Performance

  1. 1. Creation Station: Using QR Codes to Improve Learning and Performance Take this survey before the session starts! http://svy.mk/SQUqZX Session: TH209CS Thursday, 1:45-3 p.m. Caesar’s Palace, Neopolitan II Dr. Kella B. Price, SPHR, CPLP Price Consulting Group @kellaprice Dr. Kella B. Price, SPHR, CPLP has 13 years of experience in training and development, and talent management functions. As CEO of Price Consulting Group, she is a trainer and facilitator. Kella has published on training delivery; social media; diversity; expatriates; and stress, job satisfaction, and employee turnover. In addition, she has designed numerous virtual training and development tools. Kella is adept at using learning technologies, including: QR codes, blogging, Twitter, bookmarking tools like delicious, and social media networks like LinkedIn and Facebook. She regularly conducts training on how to use these technologies as a business tool for collaboration and building relationships. Her expertise has been included in several books, including: Virtual Training Basics, The Books of Road-Tested Activities, and Pfeiffer Annual. She regularly posts via twitter: @kellaprice and authored Twitter for Trainers, QR Codes for Trainers, and More Than 111 Twitter Twips. She has contributed to T&D magazine and is currently working on another book on social media. Contact information: www.thepriceconsultinggroup.com 1.252.622.8119 phone drkellabprice@gmail.com Session Objectives Learners will: • Implement the use of QR codes • Enhance knowledge and information sharing • Improve conversion optimization • Determine when it is appropriate to use QR codes • Demonstrate how to create QR codes in learning events. ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 1
  2. 2. ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 2
  3. 3. To prepare for this session, please access your smart phone’s application store and download a free QR Reader. Kaywa Reader Qrafter BeeTagg QRReader i-nigma TapReader Notes: Bakodo ATTScanner QR Droid Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly. To scan a QR Code:    Open the QR Reader Hold the camera steady over the QR Code Most readers will open the code content automatically TIP: Always have more than one QR Code Reader, so that you can check you QR Codes on multiple apps so that you can check your QR code for scannability. You don't want the end user to be frustrated due to a bad code! QR Codes for Trainers QR Codes can be helpful to link your participants to reading material! What books do you want the learners to read? _______________________________ _______________________________ _______________________________ _______________________________ ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 3
  4. 4. Why QR Codes? www.bitly.com/MobileStatsVid MS Tags • Must have Microsoft Tag Reader Scan these by downloading app: gettag.mobi QR Codes can link participants to online videos you want them to watch! Notes: ACTIVITY #1 www.tag.microsoft.com Create your account first. (Please note you will need to sign up for a free account with scanlife.com in 2015 as they will be servicing Microsoft Tags at that time). 1. Click on "Create Tag". 2. Select URL, App Download, Free Text, vCard, or Dialer 3. Enter required information to create Tag. ACTIVITY #2 Create a QR code for your website. Notes: ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 4
  5. 5. ACTIVITY #3 Use the bit.ly tool to redo your QR code. Compare them. Which is easier to scan? Notes: ACTIVITY #4: Let's customize it: Save your QR Code as a graphic file on the desktop. One color QR code:    Multiple color QR code: Add it to a Microsoft Office file. Right click on picture, select "format picture", fill, click on "solid color", and select desired color Click on picture, select "recolor", select "set transparent color", then click on one of the black sections of the QR code. Example:     Open the file in Paint. Resize QR code to make easier to work with. Select colors and use Paintcan tool to change the black elements to color of your choice When finished, test scannability. Example: ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 5
  6. 6. Rounding the edges: Here’s how to make rounded-edge QR codes: **You must have Photoshop; there is a fee for this program*** (Source: http://jannable.com/2012/08/rounding-the-corners-of-a-qr-code/) 1. 2. 3. 4. 5. 6. 7. 8. Open QR code in Photoshop. Go to channels and duplicate one of them. Apply a guassian blur of 2 or 10 depending on how much curve you want. Press CTRL+L to pull up levels and change the black to 130 and white to 150. CTRL+click the layer to select the white areas. Using the select menu, invert the selection to select the non-white areas. Create a new layer and apply a black fill. Hide the old layer and voila. Curvy corners. Watch a video on how to do this: http://bit.ly/RoundQRedges Other ways to modify the QR code:     Texture effects Add a company logo Using different filters Play with distortion tools in your graphic editing software Samples at: http://bit.ly/CreativeQRcode http://bit.ly/ColorContrastQR Generating QR Codes • Youscan.me ACTIVITY #5: Create a QR code with multiple actions using youscan.me ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 6
  7. 7. Other apps • Google: QR-Code Tag: http://bit.ly/ChromeQRCode • Firefox: Mobile barcode: http://bit.ly/QRFirefox ACTIVITY #6 Find an online article that you'd like to create a QR for and use either QR-Code Tag or Mobile barcode to create the QR code. Create a QR code from content in your web browser. QR-Code Tag and Mobile barcode make it easy. What are the implications for training? Notes: ACTIVITY #7 QR Codes can link participants to online discussions. Scan the QR Code to participate in the discussion. Notes: Give your feedback in the discussion forum by scanning the code: bit.ly/10KCQQ3 As a business tool ACTIVITY #8: Create a QR code for your Twitter or Facebook Company Fan page. Connect ©2013 Price Consulting Group Kella Price on LinkedIn! with @kellaprice / drkellabprice@gmail.com http://bit.ly/kellaprice 7
  8. 8. ACTIVITY 9: Create a contact information QR code to put on your nametag. Example: Use snapmyinfo.com to create your v-card. When scanned, the QR Code reader program will ask the end user whether they want to:    Add contact to their address book Show the location on a map Dial the phone number ACTIVITY #10: Create a Pre-populated tweet. Pre-populate by creating a URL: 1. Start with twitter.com/intent/tweet?text= 2. Hashtag: %23 3. Spaces: + I learned how to pre-populate #Twitter statuses Thanks @kellaprice #cool #TH209CS #astdtk14 http://twitter.com/intent/tweet?text=I+learned+how+to+prepopulate+%23Twitter+statuses+Thanks+@kellaprice+%23cool+%23TH209CS+%23astdtk14 4. Don’t forget to shorten link before you create the QR code Surveys 1. One benefit of using a link shortener is: 2. True or False: Mobile barcode (#QR Code) scanning was up over 4500% comparing from Q1 2010 to Q1 2011. 3. QR codes should: a)Serve a business objective b)Add value for the user c)Provide contextual assistance d)Be scannable e)All of the above ACTIVITY #11: Complete the Survey, then scan the QR Code to check your answers. In what activities or handouts could you use this technique? ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 8
  9. 9. Check out bit.ly/QRCalendarEvent to create a QR code for your event: Notes: QR Codes provide quick and easy access to your training videos online! Video Video Notes: http://bit.ly/U6KfUy http://bit.ly/U6KfUy ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 9
  10. 10. Notes: Activities Team meeting tomorrow in the break room @ 9am. Join us for doughnuts&coffee. We'll be celebrating someone's service anniversary and the Sales contest winner! Don’t forget: Check out my QR Code resources on Delicious: http://bit.ly/deliciousastdtk13 Download a copy of the slides and supplemental materials from the Conference site or from slideshare: http://bit.ly/slideshareKella Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com drkellabprice@gmail.com 252.622.8119 Price Consulting Group Complete the evaluation feedback about this session! ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 57 10
  11. 11. QR Code checklist When considering using a QR Code, ask yourself: • What is the goal or learning objective? • What will the code do to enhance the activity or information? • Does the QR code enrich the activity with FUN as well as supplemental information? • How will you support learners who need assistance? • Finally, how will you measure if the activity has been successful (specifically, consider Kirkpatrick’s Levels 1-3)? Opportunities to use QR Codes before a learning event occurs: • Registration • Map • Session description • Prework • Texts • Survey for participants • Pre-populated tweets Opportunities to use QR Codes during the session: • Intro – download the app • Supplemental reading • Slideshare • Delicious/ bookmarking tools • Contact information • Videos • Polls/Surveys ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 11
  12. 12. Post-session analysis of QR Codes: • Conversion optimization: Analytics • Consider these questions: – How QR code was presented – Did you test the QR codes for scannability? – Did you explain to the audience how to scan QR codes before the session? – How was the QR code introduced? – Did you point it out to the audience and tell them what content it was linked to? – Was the QR code on the projector screen (more difficult to scan) or was it presented in handouts? Opportunities to use QR Codes in follow-up with participants: • Summary of key points • Copy of session tweets • Document with all QR codes • Bookmarking resources ©2013 Price Consulting Group @kellaprice / drkellabprice@gmail.com 12

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