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Future of handmade

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Future of Handmade, Maker Faire 2011

  • Video: http://fora.tv/2011/09/18/Handmade_The_Future_of_Community-Based_Markets
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Future of handmade

  1. 1. Handmade: The Future of Community-Based Markets Kellan Elliott-McCrea, Etsy CTOFriday, September 28, 12
  2. 2. Friday, September 28, 12
  3. 3. a handmade marketplaceFriday, September 28, 12
  4. 4. f A place for Makers to buy and sellFriday, September 28, 12
  5. 5. Etsy Weather Report ~6 years old August: sold 2.2 million items August: $46 million in GMSFriday, September 28, 12
  6. 6. Why Handmade?Friday, September 28, 12
  7. 7. “If you can’t open it, you don’t own it” Why Handmade?Friday, September 28, 12
  8. 8. What is handmade?Friday, September 28, 12
  9. 9. Towards a scalable definition of handmadeFriday, September 28, 12
  10. 10. Towards a scalable definition of handmadeFriday, September 28, 12
  11. 11. Towards a scalable definition of handmadeFriday, September 28, 12
  12. 12. Everything is optimized for somethingFriday, September 28, 12
  13. 13. Everything is optimized for something 1. Uniformity 2. Automation 3. Low purchase priceFriday, September 28, 12
  14. 14. Handmade is about creative inefficiencyFriday, September 28, 12
  15. 15. Conversations!Friday, September 28, 12
  16. 16. Conversations! Markets are conversations, ...Friday, September 28, 12
  17. 17. Conversations! Markets are conversations, ... (some markets are more conversational then others)Friday, September 28, 12
  18. 18. Teams!Friday, September 28, 12
  19. 19. Community markets - made of people 1. Bi-directional information flow 2. Diverse marketplace, increased capacity 3. Grassroots economicsFriday, September 28, 12
  20. 20. UnblemishedFriday, September 28, 12
  21. 21. UnblemishedFriday, September 28, 12
  22. 22. FingerprintsFriday, September 28, 12
  23. 23. History TagsFriday, September 28, 12
  24. 24. Bi-directional information flowFriday, September 28, 12
  25. 25. Glancing, and checking into objects. MaybeFriday, September 28, 12
  26. 26. Grassroots economicsFriday, September 28, 12
  27. 27. Potentially Hazardous FoodsFriday, September 28, 12
  28. 28. RefractometerFriday, September 28, 12
  29. 29. Local capacityFriday, September 28, 12
  30. 30. Local imaginationFriday, September 28, 12
  31. 31. a Community based markets for handmade Conversational, creatively inefficient, bi- directional, identifiable makers, fingerprints, local or with some other communication technique for high and low bandwidth communication, overlapping, capacity buildingFriday, September 28, 12

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