The Medium 2.0 97 2003 Fordrugsinmilk


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The Medium 2.0 97 2003 Fordrugsinmilk

  1. 1. The Medium 2.0 -A PowerPoint Project <ul><li>All Rights Reserved </li></ul><ul><li>2008 </li></ul>
  2. 2. What is The Medium 2.0? <ul><li>The Medium is (and will be) an ongoing PowerPoint-based project that makes an effort to present and demostrate the idea of the New Cinema and the so called New Media in general. Its extension (2.0) does not denote a certain version number, it is an implication to Hollywood 2.0 . This project is also involves the core idea of hypertextuality and thus, provides links to several sites. Needless to say, it will connect numerous types of media all cradled in a simple and user-friendly environment. The founder of New Media, Lev Manovich (whose latest book can be downloaded here ) defined New Media- according to the MIT Press’ website </li></ul><ul><li>„ He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database. ” </li></ul>
  3. 3. <ul><li>Our extensions </li></ul><ul><li>Visu ality </li></ul><ul><li>Music ality </li></ul><ul><li>Theory </li></ul><ul><li>SoftWhere'08 (#03): Lev Manovich </li></ul><ul><li>What is the Medium 2.0 ? </li></ul><ul><li>History </li></ul>
  4. 4. The New Media <ul><li> </li></ul>back
  5. 5. <ul><li>find nin in this page </li></ul>nin back
  6. 6. <ul><li>Like The Fragile , With Teeth debuted on top of the Billboard 200 ] The album's package art lacks typical liner notes; instead it simply lists the names of songs and co-producers, and the URL for an online PDF poster with lyrics and full credits. </li></ul>The entire album was made available in streaming audio on the band's official MySpace page in advance of its release date back
  7. 7. Theory <ul><li>One of the appropriate examples is </li></ul><ul><li>Lev Manovich texts: </li></ul><ul><ul><li>On Augmented Spaces </li></ul></ul><ul><ul><li>On Generation Flash </li></ul></ul><ul><ul><li>more </li></ul></ul>„ 1. Cinema Gives Birth to a Computer Let us reverse a well-known wisdom: that a modern digital computer is a typical war time technology developed for the purposes of calculation and real-time control and that its current use to create moving images is a rather specialized and recent application. Not only were computers used to create moving images within a few years of their &quot;birth&quot; but, in fact, the modern digital computer was born from cinema. What is cinema? If we believe the word itself (cinematograph means &quot;writing movement&quot;), its essence is recording and storing visible data in a material form. A film camera records data on film; a film projector reads it off. This cinematic apparatus is similar to a computer in one key respect: a computer is controlled by a program stored externally in some medium. Therefore, it is not acidental that a diagram of the Universal Turing Machine looks suspiciously like a film projector. In fact, the development of a suitable storage medium and a method for coding data represent important parts of both cinema and computer pre-histories. As we know, the former eventually settled on discrete images recorded on a strip of celluloid; the latter -- which needed much greater speed of access as well as the ability to quickly read and write data -- on storing it electronically in a binary code. So why was the digital computer born from cinema? back
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  9. 9. New media is also <ul><li>unc </li></ul><ul><li>nn </li></ul><ul><li>a </li></ul><ul><li>y </li></ul><ul><li>Back to main menu </li></ul>
  10. 10. „ Order your coffee with your iPod” <ul><li>With your extensions you can </li></ul><ul><li>Order a coffee </li></ul><ul><li>Check your bank account </li></ul><ul><li>Date </li></ul><ul><li>Chat </li></ul><ul><li>Get GPS coordinates of where you are </li></ul><ul><li>Make photos and movies </li></ul><ul><li>How? </li></ul>back
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