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Personal Branding

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Personal branding and content marketing to re-write your story online, Social Media tools and case studies of the do's and don't's of social media.

Published in: Social Media

Personal Branding

  1. 1. Personal Branding Hashtag: #SAESM | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
  2. 2. Khaled ElAhmad #ZINCSM @Shusmo | Khaled@digiarabs.com | 0797388044 www.slideshare.net/kelahmad
  3. 3. Before You Post Is the message educational or entertaining? Is the voice correct? Is it too long? Is the URL correct? Should I target a specific audience with this message? Did I use the right keywords and hashtags to maximize exposure? How many times have I already posted something today? Did I spell check? Will I be okay with absolutely anyone seeing this? Is this reactive communication or is it well thought-out? Did I make the most of visual content—images, video, slides? Did I make the most of my update text—headline formulas, polls, quizzes? Source: http://www.business2community.com/brandviews/buffer/complete-social-media-checklist-writing-winning-posts-01198921#qJPeZOfgVH26ZDh8.99
  4. 4. Photo credit: http://bit.ly/w5PtXf ‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬ ‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.
  5. 5. Photo credit: http://bit.ly/w5PtXf ‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬ ‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.
  6. 6. Photo credit: http://bit.ly/w5PtXf ‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬ ‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.
  7. 7. Facebook Users Penetration in Arab Countries Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
  8. 8. Use of Language on Facebook in Arab World Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
  9. 9. Twitter Monthly Active Users (MAU) in Arab Countries Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: ConnectAds Feb 2015 KSA 8.8Mil UAE 1.5Mil Egypt 1.5Mil Kuwait 1M Qatar 350K Lebanon 260K Jordan 250K Bahrain 220K Oman 200K
  10. 10. New Apps
  11. 11. Self Branding in Arabic
  12. 12. Self Branding in Arabic
  13. 13. Self Branding in Arabic
  14. 14. ‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫إذا‬
  15. 15. ‫سيميزك؟‬ ‫الذي‬ ‫الشيء‬ ‫ما‬
  16. 16. ‫البراند؟‬ ‫هو‬ ‫ما‬ •‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫هو‬ ‫البراند‬ ‫تستط‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬‫يع‬ ‫باستمرار‬ ‫تقديمها‬
  17. 17. Monitoring ‫عنك؟‬ ‫يبحث‬ ‫الذي‬ ‫من‬ ‫النجاح‬ ‫قصص‬ ‫من‬ ‫للتعلم‬ ‫م‬ ‫بكل‬ ‫علم‬ ‫على‬ ‫لتبقى‬‫ا‬ ‫جديد‬ ‫هو‬
  18. 18. ‫عن‬ ‫كان‬ ‫الترويج‬‫المنتج‬
  19. 19. ‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬ ‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬ ‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬ ‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬
  20. 20. ‫االجتماعية‬ ‫الشبكات‬ ‫على‬ ‫فعال‬ ‫بشكل‬ ‫تواجد‬
  21. 21. ‫مشوق‬ ‫قصصي‬ ‫بأسلوب‬ ‫شارك‬
  22. 22. ‫عليه‬ ‫وركز‬ ‫شغفك‬ ‫على‬ ‫تعرف‬
  23. 23. ‫وودي‬ ‫شخصي‬ ‫بشكل‬ ‫وتعامل‬ ‫تحدث‬ ‫و‬‫شارك‬‫بناء‬ ‫إيجابي‬ ‫بمحتوى‬
  24. 24. ‫مقابل‬ ‫بدون‬ ‫الناس‬ ‫ساعد‬
  25. 25. ‫واالفتراضي‬ ‫الحقيقي‬ ‫العالم‬ ‫في‬ ‫اجتماعيا‬ ‫كن‬
  26. 26. Facebook
  27. 27. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  28. 28. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  29. 29. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  30. 30. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  31. 31. Share Quote photos Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  32. 32. Post More Often Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  33. 33. Content
  34. 34. Content Marketing
  35. 35. Content Marketing
  36. 36. Help Your Audience Make a Purchase Decision
  37. 37. ‫النشر‬ ‫طرق‬ ‫أفضل‬
  38. 38. ‫النشر‬ ‫طرق‬ ‫أفضل‬
  39. 39. ‫النشر‬ ‫طرق‬ ‫أفضل‬
  40. 40. ‫تفاعلى‬ ‫محتوى‬ Post content that interest your fans and followers. Mix your posts with Brand & General Content. Post: - Questions - Fill in the blank - Guess the number / Author - Greetings - Quotes - Top 10 - Polls - Interviews - Articles
  41. 41. How often should you post on Social Media? Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Post to Facebook five to 10 times per week. Post to LinkedIn once per day (20 times per month). ‫النشر‬ ‫مرات‬ ‫عدد‬
  42. 42. The Plan
  43. 43. Social Media Goals
  44. 44. Key Performance Indicators
  45. 45. Monitoring Who are talking about your Brand? What can you learn from your Peers? Stay Updated
  46. 46. Management Tools
  47. 47. Influencers Tools
  48. 48. ‫االجتماعي‬ ‫االعالم‬ ‫نشطاء‬
  49. 49. ‫االجتماعي‬ ‫االعالم‬ ‫نشطاء‬
  50. 50. How to find Influencers
  51. 51. How can Influencers help
  52. 52. How to reward Influencers
  53. 53. Tools
  54. 54. People not seeing your content? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ • Schedule your content • Decide what type of content you want to share • Discover new content • Queue content • Reschedule posts
  55. 55. Not sure which post will rank? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.
  56. 56. Are you Twitter followers not growing quickly enough? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ Best tool around to manage, clean, unfollow and follow the right people.
  57. 57. Video is becoming more and more important, and difficult to produce. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.
  58. 58. High quality graphics are needed in your content mix, and difficult to produce. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.
  59. 59. You can’t find great content to share Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ ContentGems will dig through the dirt and find great content for you to share. It also – • Expands your interest groups as defined by keywords and other search tools • Allows you to set criteria for each interest • Allows for added preferred and trusted sources you want to add
  60. 60. LinkedIn
  61. 61. WHY LINKEDIN? @KCCLAVERIA | KCCLAVERIA.COM
  62. 62. @KCCLAVERIA | KCCLAVERIA.COM Because it is the world’s largest professional network.
  63. 63. @KCCLAVERIA | KCCLAVERIA.COM It has 277 million members (and growing).Photo credit: press.linkedIn.com
  64. 64. @KCCLAVERIA | KCCLAVERIA.COM Your LinkedIn profile ranks high on Google.
  65. 65. @KCCLAVERIA | KCCLAVERIA.COM Recruiters use it.Credit: Jobvite.com
  66. 66. @KCCLAVERIA | KCCLAVERIA.COM TIP #1: Complete your profile.
  67. 67. @KCCLAVERIA | KCCLAVERIA.COM Go for it.
  68. 68. @KCCLAVERIA | KCCLAVERIA.COM TIP #2: Use keywords in your profile.
  69. 69. @KCCLAVERIA | KCCLAVERIA.COM Add keywords to your professional headline.
  70. 70. @KCCLAVERIA | KCCLAVERIA.COM Use keywords in your summary.
  71. 71. @KCCLAVERIA | KCCLAVERIA.COM Mention what tools and software you have experience with.
  72. 72. @KCCLAVERIA | KCCLAVERIA.COM Mention clients you have worked with.
  73. 73. @KCCLAVERIA | KCCLAVERIA.COM Keywords increase your chances of getting found.
  74. 74. @KCCLAVERIA | KCCLAVERIA.COM TIP #3: Show off key projects.
  75. 75. @KCCLAVERIA | KCCLAVERIA.COM Go to your “experience” section and add links to each role.
  76. 76. @KCCLAVERIA | KCCLAVERIA.COM LinkedIn will show your projects under each role.
  77. 77. @KCCLAVERIA | KCCLAVERIA.COM TIP #4: Connect only with people you know or you’ve met.
  78. 78. @KCCLAVERIA | KCCLAVERIA.COM Connect with colleagues, classmates, friends or people you’ve met at networking events.
  79. 79. @KCCLAVERIA | KCCLAVERIA.COM TIP #5: Customize your message when inviting people.
  80. 80. @KCCLAVERIA | KCCLAVERIA.COM Customize this section.
  81. 81. @KCCLAVERIA | KCCLAVERIA.COM ALWAYS.
  82. 82. @KCCLAVERIA | KCCLAVERIA.COM TIP #6: Post consistently.
  83. 83. @KCCLAVERIA | KCCLAVERIA.COM Share links to industry news and your own work, photos, etc..
  84. 84. @KCCLAVERIA | KCCLAVERIA.COM Posting regularly keeps you on people’s radar.
  85. 85. @KCCLAVERIA | KCCLAVERIA.COM TIP #7: Mention people.
  86. 86. @KCCLAVERIA | KCCLAVERIA.COM But only do it when it’s appropriate.
  87. 87. @KCCLAVERIA | KCCLAVERIA.COM TIP #8: Check who’s checking your profile.
  88. 88. @KCCLAVERIA | KCCLAVERIA.COM You’ll find this at the right-hand side of your LinkedIn feed.
  89. 89. @KCCLAVERIA | KCCLAVERIA.COM Check this section to discover new people to connect with.
  90. 90. @KCCLAVERIA | KCCLAVERIA.COM TIP #9: Recommend (awesome) people.
  91. 91. @KCCLAVERIA | KCCLAVERIA.COM Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.
  92. 92. @KCCLAVERIA | KCCLAVERIA.COM Also, don’t be shy about asking for recommendations.
  93. 93. @KCCLAVERIA | KCCLAVERIA.COM TIP #10: Invite people to meet you offline.
  94. 94. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  95. 95. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  96. 96. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  97. 97. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  98. 98. Twitter
  99. 99. Twitter
  100. 100. Twitter
  101. 101. Twitter
  102. 102. 1. Denial 2. Presen ce 3. Copy Paste 4. Conversi 5. Addiction Twitter
  103. 103. Twitter
  104. 104. Twitter
  105. 105. Twitter
  106. 106. Twitter
  107. 107. Twitter
  108. 108. Twitter
  109. 109. Twitter
  110. 110. Twitter
  111. 111. Twitter
  112. 112. Twitter
  113. 113. Twitter
  114. 114. Twitter
  115. 115. Twitter
  116. 116. Twitter
  117. 117. Twitter
  118. 118. Twitter Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  119. 119. Twitter Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  120. 120. Twitter Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  121. 121. Twitter Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  122. 122. Twitter Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  123. 123. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  124. 124. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  125. 125. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  126. 126. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  127. 127. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  128. 128. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  129. 129. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  130. 130. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  131. 131. Twitter Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  132. 132. Hashtag
  133. 133. A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it. - Wikipedia
  134. 134.  The #Hashtag was introduced by Chris Messina back in August 23rd 2007
  135. 135.  The #Hashtag: 1- Viewable by anyone with interest in your hashtag even those outside your network. 2- Expands your reach to anyone interested in that hashtag Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  136. 136.  Keep Hashtags on Twitter up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  137. 137.  Keep Hashtags on Facebook up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  138. 138.  Keep Hashtags on Instagram up to 11 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  139. 139. So, What type of hashtags you can use on Instagram?
  140. 140.  Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education
  141. 141.  Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman
  142. 142.  Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram
  143. 143.  Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education
  144. 144.  Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
  145. 145. & Last
  146. 146.  How to Find the Best Time to Post on Facebook http://bit.ly/BestTime2P  The Ultimate Guide to Ideal Image Sizes for Social Media Posts http://bit.ly/SMBestSize  ‫كيف‬‫االنستغرام؟‬ ‫في‬ ‫أكبر‬ ‫متابعين‬ ‫عدد‬ ‫على‬ ‫نحصل‬ http://bit.ly/1H7ksDM  The Ultimate List of IFTTT Recipes for Marketers http://bit.ly/IFFFT
  147. 147. Thank You #SAESM @Shusmo | Khaled@digiarabs.com | +962 79 73 88044 www.slideshare.net/kelahmad

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