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Social Media Networks - Richtlinien: Sechs Sell

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Präsentation vom 24. Februar 2010 beim ersten Netzwerk-Treffen Oberhavel, organisiert von http://www.iq-consult.com. Eingeladen waren Gründer und Unternehmer aus der Region. Ihnen sollten die Chancen und Möglichkeiten sozialer Netzwerke auch für regional agierende Unternehmer, wie sie selbst, näher gebracht werden.

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Social Media Networks - Richtlinien: Sechs Sell

  1. 1. Social Networking Für kleine und regionale Unternehmen. Bastian Koch @bastiankbx @keksbox ^bk #OHV
  2. 2. Social Media Small and Local Business Chancen und Vorteile durch die Integration und Nutzung von Social Media Plattformen für Akquise, Social Networking: it’s all about Communities.
  3. 3. Social Media Small and Local Business Communities = soziale Gruppen
  4. 4. Social Media Small and Local Business
  5. 5. Social Media Small and Local Business Communities = soziale Gruppen offline: ‣ Akquisegespräch ‣ Mitarbeitergespräch ‣ Familienfeier ‣ Sportverein ‣ Konzertbesuch ‣ etc.
  6. 6. Social Media Small and Local Business Communities = soziale Gruppen online ‣ XING / LinkedIn ‣ Facebook ‣ Twitter ‣ MySpace ‣ YouTube ‣ Qype ‣ etc.
  7. 7. Social Media Small and Local Business Unterschiede online und offline ‣ Reichweite ‣ Wirkung ‣ Sprache
  8. 8. Social Media Small and Local Business Gemeinsamkeiten on- und offline ‣ Markenschutz ‣ Findbarkeit ‣ Kommunikation
  9. 9. Social Media Small and Local Business Sechs Sells!
  10. 10. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. 1. der richtige Auftritt. ‣ Welche Ziele werden verfolgt, welche Zielgruppen angesprochen? ‣ Social Networking beginnt auf der Webseite.
  11. 11. Social Media Small and Local Business Social Networking mit Sauce.
  12. 12. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. 2. die richtige Plattform. ‣ Welches sind die richtigen Netzwerke? ‣ Passe deinen Auftritt der Community an. ‣ Soziale Netzwerke basieren auf Kommunikation.
  13. 13. Social Media Small and Local Business Zielgruppe von Portal und Marken
  14. 14. Social Media Small and Local Business Zielgruppe von Portal und Marken
  15. 15. Social Media Small and Local Business Jede Community hat ihre eigene Zielgruppe.
  16. 16. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. 3. die richtigen Argumente. ‣ Welchen Mehrwert bringen Aktivitäten in Social Media dem User? ‣ Hinterfrage den Mehrwert deiner Aktivitäten. ‣ Agressive (Eigen-)Werbung ist unsozial.
  17. 17. Social Media Small and Local Business Kleine Geschenke erhalten die Freundschaft Beispiele @dellout @caltart Verlosung
  18. 18. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. 4. die richtige Ansprache. ‣ Was ist das Interessante für potenzielle Kunden? ‣ Keine Me-Too-Produkte, bleibe originell. ‣ Verkaufe Werte und Image statt Produkte und Dienstleistungen.
  19. 19. Social Media Small and Local Business Hotel Max Die Nacht ist nicht allein zum Schlafen da.
  20. 20. Social Media Small and Local Business Sechs Sells! Social Networking. 5. die richtige Reaktion. ‣ Wie ist Feedback gemeint – konstruktiv, ätzend oder egoistisch? ‣ Nimm Feedback von „Freunden“, „Fans“ und „Follower“ ernst. ‣ Integriere die Community in deine Aktivitäten.
  21. 21. Social Media Small and Local Business Qype Interaktive gelbe Seiten
  22. 22. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. 6. der richtige Weg. ‣ Was zeichnet dein Angebot fachlich und emotional aus? ‣ interagiere mit den Rezipienten. ‣ Lass die Community an deinem „Leben“ teilhaben.
  23. 23. Social Media Small and Local Business Comfort Community
  24. 24. Social Media Small and Local Business Fazit Keine Angst, Social Networking funktioniert online genauso wie offline.
  25. 25. Social Media Small and Local Business
  26. 26. Social Media Small and Local Business Sechs Sells! Richtlinien für soziales Netzwerken. Los gehtʼs. ‣ Ziele und Zielgruppen definieren ‣ Internetpräsenz und Profile auswählen und anlegen bzw. ausbauen ‣ beobachten, zuhören, lernen ‣ Mehrwert schaffen ‣ fachlich und emotional überzeugen ‣ verlinken, interagieren, kommunizieren
  27. 27. Social Media Small and Local Business Danke. Bastian Koch @bastiankbx @keksbox ^bk #OHV
  28. 28. Social Media Small and Local Business Bastian Koch Kontakt Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Fax: 030 / 501 73 - 528 Funk: 0179 / 689 60 27 www.keksbox.com Bastian Koch @bastiankbx @keksbox ^bk #OHV
  29. 29. Social Media Small and Local Business Credits: Fotos: CC-Lizenz von alexey, australien war memorial collection, ben heine, mismac, smithonian institution, the library of congress, younggobetter.co.uk Beispiele: Caltart, Comfort Catering, Engelshaar & Teufelslocke, Hotel Max Seattle, Jägermeister/Soucpicious Charakter, Mirapodo, Mustafas Gemüsedöner, MyMuesli Social Media: Facebook, Twitter, Xing, Qype, MySpace, Blogs, Quellen: Internet, die Communities

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