HOW Conference
Stuff I learned in Denver




bailey gardiner | advertising | public relations | media | interactive | desi...
Agencies lose 15% of their
business organically each year.
Key to attracting new clients
and promoting agency growth:
Key to attracting new clients
and promoting agency growth:
Be interesting
Survey: What is the #1 thing
you want from your agency?
Survey: What is the #1 thing
you want from your agency?
87% said ideas
Make your work
interesting.
Make your agency
brand interesting.
Define your brand essence.

Look for the truth of your
agency in your brand.
TAXI
What do you do after you find
your brand essence?
Brand Purification™

Brand Telescope™
Make your client
presentations interesting.
Need a “wow” factor
in each presentation
Make your office
space interesting.
We want people to walk by the
building and say, wtf is in
there?
What can we do to be
more interesting?
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
Take-aways from the HOW 2010 conference
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Take-aways from the HOW 2010 conference

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Inspiration and insights on how to make your advertising or design agency stand-out from the pack. Be more profitable by exploiting and promoting your strengths to current and future clients.

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  • Take-aways from the HOW 2010 conference

    1. 1. HOW Conference Stuff I learned in Denver bailey gardiner | advertising | public relations | media | interactive | design Copyright by Bailey Gardiner Inc. (2009) 3785 Sixth Avenue, Suite 200, San Diego, CA 92103 t 619.295.8232 | f 619.295.8234 | bgi@baileygardiner.com™ The information contained in the proposal cannot be used or copied, in whole or in part, without the express written consent of Bailey Gardiner Inc.
    2. 2. Agencies lose 15% of their business organically each year.
    3. 3. Key to attracting new clients and promoting agency growth:
    4. 4. Key to attracting new clients and promoting agency growth: Be interesting
    5. 5. Survey: What is the #1 thing you want from your agency?
    6. 6. Survey: What is the #1 thing you want from your agency? 87% said ideas
    7. 7. Make your work interesting.
    8. 8. Make your agency brand interesting.
    9. 9. Define your brand essence. Look for the truth of your agency in your brand.
    10. 10. TAXI
    11. 11. What do you do after you find your brand essence?
    12. 12. Brand Purification™ Brand Telescope™
    13. 13. Make your client presentations interesting.
    14. 14. Need a “wow” factor in each presentation
    15. 15. Make your office space interesting.
    16. 16. We want people to walk by the building and say, wtf is in there?
    17. 17. What can we do to be more interesting?

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